{"id":1532,"date":"2020-06-24T16:57:32","date_gmt":"2020-06-24T14:57:32","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&p=1532"},"modified":"2020-10-13T10:49:51","modified_gmt":"2020-10-13T08:49:51","slug":"co-je-serp-visibility","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-serp-visibility\/","title":{"rendered":"\u010co je SERP visibility"},"content":{"rendered":"\n

Poz\u00edcie vo vyh\u013ead\u00e1va\u010doch s\u00fa jedna vec, ale ako si udr\u017eiava\u0165 preh\u013ead nad ich v\u00fdvojom, ke\u010f ich m\u00e1te stovky alebo tis\u00edce? V takom pr\u00edpade v\u00e1m ani s\u00fahrnn\u00e1 zmena poz\u00edci\u00ed ni\u010d nepovie, preto\u017ee neviete, \u010di i\u0161lo o prepad d\u00f4le\u017eit\u00fdch dotazov s vysokou h\u013eadanos\u0165ou z predn\u00fdch poz\u00edci\u00ed alebo \u010di i\u0161lo o neh\u013eadan\u00e9 dotazy a prepady z 50. na 60. poz\u00edciu.<\/p>\n\n\n\n

Presne z tohoto d\u00f4vodu Marketing Miner pou\u017e\u00edva metriku SERP visibility<\/strong>, ktor\u00e1 vyjadruje odhadovan\u00fa n\u00e1v\u0161tevnos\u0165, ktor\u00fa m\u00f4\u017eu meran\u00e9 dotazy prin\u00e1\u0161a\u0165.<\/p>\n\n\n\n

Ako sa po\u010d\u00edta SERP visibility?<\/h2>\n\n\n\n

T\u00e1to metrika vyjadruje odhadovan\u00fa mesa\u010dn\u00fa n\u00e1v\u0161tevnos\u0165 z meran\u00fdch dotazov projektu<\/strong>. Vypo\u010d\u00edtava sa ako pomer medzi h\u013eadanos\u0165ou dotazu a mierou prekliku poz\u00edcie, na ktorej sa nach\u00e1dza.<\/p>\n\n\n\n

V\u00fdstupom pri projektoch je teda metrika, ktor\u00e1 reflektuje v\u00fdkyvy poz\u00edci\u00ed<\/strong> na z\u00e1klade ich potentci\u00e1lu. Prepad z 1. na 3. poz\u00edciu vo v\u00fdsledkoch vyh\u013ead\u00e1van\u00ed pre h\u013eadan\u00fd dotaz tak m\u00e1 omnoho v\u00e4\u010d\u0161ie dopady na metriku SERP visibility ne\u017e prepad z 50. na 53. poz\u00edciu.<\/p>\n\n\n\n

Ako ste vypo\u010d\u00edtali CTR poz\u00edci\u00ed?<\/h2>\n\n\n\n

Mieru prekliku z jednotliv\u00fdch poz\u00edci\u00ed vo v\u00fdsledkoch vyh\u013ead\u00e1van\u00ed sme odhadovali na z\u00e1klade zahrani\u010dn\u00fdch prieskumov<\/strong>. Tie sa sna\u017eili na z\u00e1klade dostupn\u00fdch d\u00e1t odhadova\u0165 CTR poz\u00edci\u00ed vo v\u00fdsledkoch vyh\u013ead\u00e1van\u00ed.<\/p>\n\n\n\n

V\u00fdstupom je nasleduj\u00faca tabu\u013eka, zobrazuj\u00faca odhadovan\u00fa mieru prekliku jednotliv\u00fdch poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch:<\/p>\n\n\n

\n
\n <\/i>\n <\/div>\n
\n Tabu\u013eka pre v\u00fdpo\u010det CTR<\/a> <\/div>\n <\/div>\n <\/div>\n\n\n

Vy\u0161\u0161ie uveden\u00e1 tabu\u013eka sl\u00fa\u017ei na v\u00fdpo\u010det SERP visibility score. Teda v pr\u00edpade, \u017ee m\u00e1 dotaz h\u013eadanos\u0165 100 a web projektu sa nach\u00e1dza na prvej poz\u00edcii, vypo\u010d\u00edta sa SERP visibility k projektu ako:<\/p>\n\n\n\n

100 * 0.1935 = 19.35<\/p><\/blockquote>\n\n\n\n

Prv\u00e1 poz\u00edcia na dan\u00fd dotaz v\u00e1m teda prinesie takmer 20 n\u00e1v\u0161tev mesa\u010dne<\/strong> a presne o toto \u010d\u00edslo sa v takom pr\u00edpade zv\u00fd\u0161i metrika SERP visibility<\/strong>.<\/p>\n\n\n\n

Ako pou\u017e\u00edva\u0165 SERP visibility?<\/h2>\n\n\n\n

T\u00fato metriku n\u00e1jdete v preh\u013eade projektu a vyjadruje, ako si web vedie vo v\u00fdsledkoch vyh\u013ead\u00e1van\u00ed. Daj\u00fa sa \u0148ou teda mera\u0165 dopady va\u0161ich SEO aktiv\u00edt bez nutnosti kontroly poz\u00edci\u00ed a pr\u00ednosu jednotliv\u00fdch dotazov.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pozície vo vyhľadávačoch sú jedna vec, ale ako si udržiavať prehľad nad ich vývojom, keď ich máte stovky alebo tisíce? V takom prípade vám ani súhrnná zmena pozícií nič nepovie, pretože neviete, či išlo o prepad dôležitých dotazov s vysokou hľadanosťou z predných pozícií alebo či išlo o nehľadané dotazy a prepady z 50. na … \u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[42],"kbtag":[67,47],"yoast_head":"\n\u010co je SERP visibility - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Poz\u00edcie vo vyh\u013ead\u00e1va\u010doch s\u00fa jedna vec, ale ako si udr\u017eiava\u0165 preh\u013ead nad ich v\u00fdvojom, ke\u010f ich m\u00e1te stovky alebo tis\u00edce? 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