{"id":1534,"date":"2020-06-25T08:46:16","date_gmt":"2020-06-25T06:46:16","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1534"},"modified":"2021-08-06T15:26:34","modified_gmt":"2021-08-06T13:26:34","slug":"zoznam-serp-rozsireni-na-google","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/zoznam-serp-rozsireni-na-google\/","title":{"rendered":"Zoznam SERP roz\u0161\u00edren\u00ed na Google"},"content":{"rendered":"\n<p>Vo v\u00fdsledkoch vyh\u013ead\u00e1vania Google sa u\u017e\u00edvate\u013e \u010dasto stret\u00e1va s ur\u010dit\u00fdmi typmi <strong>roz\u0161\u00edrenia<\/strong>, ktor\u00e9 m\u00f4\u017eu v\u00fdrazne ovplyvni\u0165 jeho chovanie. Naj\u010dastej\u0161ie sa jedn\u00e1 o boxy s \u010das\u0165ou obsahu ako <strong>odpove\u010f na u\u017e\u00edvate\u013esk\u00fa ot\u00e1zku<\/strong>, mapy pri lokaliza\u010dn\u00fdch ot\u00e1zkach alebo carousely s obr\u00e1zkami. Pre jednotliv\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania m\u00f4\u017ee \u00eds\u0165 o hviezdi\u010dky, udalosti a \u010fal\u0161ie roz\u0161\u00edrenia.<\/p>\n\n\n\n<p>Tieto roz\u0161\u00edrenia rozde\u013eujeme pod\u013ea ich typu na <strong>Roz\u0161\u00edrenia SERP<\/strong> (knowledge graph, anwser box,&#8230;) a <strong>Roz\u0161\u00edrenia v\u00fdsledku vyh\u013ead\u00e1vania<\/strong> (hviezdi\u010dky,&#8230;). Marketing Miner tieto roz\u0161\u00edrenia identifikuje v r\u00e1mci minera <a href=\"https:\/\/help.marketingminer.com\/sk\/article\/analyza-vysledkov-vyhadavania-na-googli-1r2ahhm\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERP Analyzer<\/a> a rozli\u0161uje druhy, pop\u00edsan\u00e9 ni\u017e\u0161ie:<\/p>\n\n\n\n<h2>Roz\u0161\u00edrenia SERP<\/h2>\n\n\n\n<p>Roz\u0161\u00edrenia, s dopadmi na cel\u00fd SERP, net\u00fdkaj\u00face sa vzh\u013eadu konkr\u00e9tnych v\u00fdsledkov vyh\u013ead\u00e1vania. Rozde\u013eujeme ich na:<\/p>\n\n\n\n<ul><li><strong>Knowledge graph:<\/strong> Roz\u0161\u00edrenia, spojen\u00e9 s d\u00e1tami z knowledge graphu (a teda aj Wikidata)<\/li><li><strong>Answer box:<\/strong> Box v hornej \u010dasti v\u00fdsledkov vyh\u013ead\u00e1vania, ktor\u00fd d\u00e1va u\u017e\u00edvate\u013eovi priamu odpove\u010f na ot\u00e1zku bez nutnosti prechodu na ak\u00fdko\u013evek v\u00fdsledok vyh\u013ead\u00e1vania. Aktu\u00e1lne ich Marketing Miner rozli\u0161uje celkom 14.<\/li><li><strong>Extra:<\/strong> \u010eal\u0161ie roz\u0161\u00edrenie prvej str\u00e1nky v\u00fdsledkov vyh\u013ead\u00e1vania.<\/li><\/ul>\n\n\n\n<h3>KNOWLEDGE GRAPH ROZ\u0160\u00cdRENIA<\/h3>\n\n\n\n<p><strong>Knowledge panel<\/strong><\/p>\n\n\n\n<p>Knowledge panel sa zaklad\u00e1 na d\u00e1tach z Wikidata. Objavuje sa hlavne pri zn\u00e1mych n\u00e1zvoch a ot\u00e1zkach, v ktor\u00fdch Google dok\u00e1\u017ee jednozna\u010dne identifikova\u0165 entitu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"590\" height=\"811\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/knowledge-panel-coca-cola.png\" alt=\"Knowledge panel Coca Cola\" class=\"wp-image-1535\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/knowledge-panel-coca-cola.png 590w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/knowledge-panel-coca-cola-218x300.png 218w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Pr\u00edklady ot\u00e1zok:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=jan+amos+komensk%C3%BD&amp;hl=cs\" target=\"_blank\">Jan Amos Komensk\u00fd<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=planeta+zem%C4%9B&amp;hl=cs\" target=\"_blank\">Plan\u00e9ta Zem<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=eiffelova+v%C4%9B%C5%BE&amp;hl=cs\" target=\"_blank\">Eiffelova ve\u017ea<\/a><\/li><\/ul>\n\n\n\n<p><strong>Featured Snippet<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-featured-snippet-a-ako-sa-do-neho-dostat\/\">Featured snippet<\/a> je box, objavuj\u00faci sa v\u00e4\u010d\u0161inou v hornej \u010dasti v\u00fdsledkov vyh\u013ead\u00e1vania. Tento box obsahuje <strong>priamu odpove\u010f na ot\u00e1zku<\/strong> u\u017e\u00edvate\u013ea s odkazom na p\u00f4vodca obsahu (URL) v pravom spodnom rohu. Naj\u010dastej\u0161ie sa vyskytuje pri p\u00fdtan\u00fdch fr\u00e1zach.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"231\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building.png\" alt=\"featured snippet uk\u00e1\u017eka link building\" class=\"wp-image-1538\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building-300x84.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building-768x216.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Pr\u00edklady ot\u00e1zok:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=co+je+linkbuilding&amp;hl=cs\" target=\"_blank\">\u010co je linkbuilding<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=fyzika&amp;hl=cs\" target=\"_blank\">Fyzika<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=obvod+kruhu&amp;oq=obvod+kruhu&amp;hl=cs\" target=\"_blank\">Obvod kruhu<\/a><\/li><\/ul>\n\n\n\n<p><strong>Carousel<\/strong><\/p>\n\n\n\n<p>Carousel sa objavuje vo v\u00fdsledkoch vyh\u013ead\u00e1vania len v ojedinel\u00fdch pr\u00edpadoch. Jeho vplyv na vzh\u013ead vyh\u013ead\u00e1vania je ale v\u00fdznamn\u00fd, preto\u017ee prekr\u00fdva cel\u00fa vrchn\u00fa \u010das\u0165 v\u00fdsledkov vyh\u013ead\u00e1vania. Na CZ trhu sa vyskytuje takmer v\u00fdhradne len pri ot\u00e1zkach oh\u013eadne filmov \u010di k\u00edn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"432\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-1024x432.png\" alt=\"Carousel defin\u00edcia\" class=\"wp-image-1541\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-1024x432.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-300x126.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-768x324.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pr\u00edklady ot\u00e1zok:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=kino+olympia&amp;oq=kino+olympia&amp;hl=cs\" target=\"_blank\">Kino Olympia<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=palace+cinemas+brno&amp;hl=cs\" target=\"_blank\">Palace Cinemas Brno<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=st%C3%A1ty+usa&amp;oq=st%C3%A1ty+usa&amp;hl=cs\" target=\"_blank\">\u0160t\u00e1ty USA<\/a><\/li><\/ul>\n\n\n\n<h3>ANSWER BOXY<\/h3>\n\n\n\n<p><strong>Currency Conversion (Prevod kurzu)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"999\" height=\"378\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie.png\" alt=\"Currency conversion SERP roz\u0161\u00edrenie\" class=\"wp-image-1544\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie.png 999w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie-300x114.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie-768x291.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<p><strong>Pr\u00edklady ot\u00e1zok:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=americk%C3%BD+dolar&amp;oq=americk%C3%BD+dolar&amp;hl=cs\" target=\"_blank\">Americk\u00fd dol\u00e1r<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=60+usd+to+czk&amp;hl=cs\" target=\"_blank\">60 usd to czk<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=euro+na+koruny&amp;oq=euro+na+koruny&amp;hl=cs\" target=\"_blank\">Euro na koruny<\/a><\/li><\/ul>\n\n\n\n<p><strong>Dictionary (Slovn\u00edk)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"305\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie.png\" alt=\"Dictionary (slovn\u00edk) roz\u0161\u00edrenie\" class=\"wp-image-1547\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie.png 822w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie-300x111.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie-768x285.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure>\n\n\n\n<p><strong>Pr\u00edklady ot\u00e1zok:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=googol&amp;oq=googol&amp;hl=en\" target=\"_blank\">Googol<\/a><\/li><\/ul>\n\n\n\n<p><strong>Disambiguation (Rozcestn\u00edk)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"583\" height=\"407\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Disambiguation-Rozcestn\u00edk.png\" alt=\"Disambiguation (Rozcestn\u00edk)\" class=\"wp-image-1550\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Disambiguation-Rozcestn\u00edk.png 583w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Disambiguation-Rozcestn\u00edk-300x209.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Flights (Lety)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"818\" height=\"423\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie.png\" alt=\"Flights serp roz\u0161\u00edrenie\" class=\"wp-image-1553\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie.png 818w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie-300x155.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie-768x397.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure><\/div>\n\n\n\n<p><strong>General Converter (Prevod jednotiek)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"982\" height=\"366\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie.png\" alt=\"General converter roz\u0161\u00edrenie\" class=\"wp-image-1556\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie.png 982w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie-300x112.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie-768x286.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/figure>\n\n\n\n<p><strong>Info<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"583\" height=\"183\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/info-serp-roz\u0161\u00edrenie.png\" alt=\"info SERP roz\u0161\u00edrenie uk\u00e1\u017eka - defin\u00edcia\" class=\"wp-image-1559\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/info-serp-roz\u0161\u00edrenie.png 583w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/info-serp-roz\u0161\u00edrenie-300x94.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Map<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"656\" height=\"702\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/mapa-serp-roz\u0161\u00edrenie-uk\u00e1\u017eka.png\" alt=\"mapa SERP roz\u0161\u00edrenie uk\u00e1\u017eka\" class=\"wp-image-1562\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/mapa-serp-roz\u0161\u00edrenie-uk\u00e1\u017eka.png 656w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/mapa-serp-roz\u0161\u00edrenie-uk\u00e1\u017eka-280x300.png 280w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Pr\u00edklady ot\u00e1zok:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=pr%C3%A1ce+ostrava&amp;hl=cs\" target=\"_blank\">Pr\u00e1ca Ostrava<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=doprava+praha&amp;hl=cs\" target=\"_blank\">Doprava Praha<\/a><\/li><\/ul>\n\n\n\n<p><strong>Related questions (Podobn\u00e9 ot\u00e1zky)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"242\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania.png\" alt=\"Related questions (people also ask) roz\u0161\u00edrenie v\u00fdsledkov vyh\u013ead\u00e1vania\" class=\"wp-image-1565\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania.png 822w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania-300x88.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania-768x226.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Sports (\u0160portov\u00fd preh\u013ead)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"820\" height=\"737\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie.png\" alt=\"Sports roz\u0161\u00edrenie\" class=\"wp-image-1568\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie.png 820w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie-300x270.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie-768x690.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p><strong>Stock (Akcie)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"639\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie.png\" alt=\"Stock roz\u0161\u00edrenie\" class=\"wp-image-1571\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie-300x233.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie-768x596.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p><strong>Translation (Preklada\u010d)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"269\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie.png\" alt=\"translation SERP roz\u0161\u00edrenie\" class=\"wp-image-1574\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie-300x98.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie-768x251.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p><strong>Weather (Po\u010dasie)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"825\" height=\"633\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google.png\" alt=\"Weather (po\u010dasie) SERP roz\u0161\u00edrenie Google\" class=\"wp-image-1577\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google.png 825w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google-300x230.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google-768x589.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p><strong>When is (Kedy je)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"178\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie.png\" alt=\"When is roz\u0161\u00edrenie\" class=\"wp-image-1580\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie-300x65.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie-768x166.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure><\/div>\n\n\n\n<h3>EXTRA ROZ\u0160\u00cdRENIE PRVEJ STRANY<\/h3>\n\n\n\n<p><strong>AdWords Top<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"383\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-1024x383.png\" alt=\"AdWords TOP roz\u0161\u00edrenie\" class=\"wp-image-1583\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-1024x383.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-300x112.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-768x287.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie.png 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>AdWords Bottom<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"738\" height=\"489\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-bottom-roz\u0161\u00edrenie.png\" alt=\"AdWords bottom roz\u0161\u00edrenie\" class=\"wp-image-1586\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-bottom-roz\u0161\u00edrenie.png 738w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-bottom-roz\u0161\u00edrenie-300x199.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p><strong>Images box (box s obr\u00e1zkami)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"772\" height=\"240\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie.png\" alt=\"Images box roz\u0161\u00edrenie\" class=\"wp-image-1589\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie.png 772w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie-300x93.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie-768x239.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<p><strong>Local pack (lok\u00e1lne vyh\u013ead\u00e1vanie)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"824\" height=\"632\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania.png\" alt=\"Local pack roz\u0161\u00edrenie vyh\u013ead\u00e1vania\" class=\"wp-image-1592\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania.png 824w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania-300x230.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania-768x589.png 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n\n<p><strong>News (Spr\u00e1vy)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"350\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/news-spr\u00e1vy-roz\u0161\u00edrenie.png\" alt=\"News (spr\u00e1vy) roz\u0161\u00edrenie\" class=\"wp-image-1595\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/news-spr\u00e1vy-roz\u0161\u00edrenie.png 722w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/news-spr\u00e1vy-roz\u0161\u00edrenie-300x145.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<p><strong>Related search (S\u00favisiace ot\u00e1zky)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"639\" height=\"308\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-search-roz\u0161\u00edrenie.png\" alt=\"Related search - roz\u0161\u00edrenie\" class=\"wp-image-1598\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-search-roz\u0161\u00edrenie.png 639w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-search-roz\u0161\u00edrenie-300x145.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure><\/div>\n\n\n\n<h2>Roz\u0161\u00edrenie v\u00fdsledkov vyh\u013ead\u00e1vania<\/h2>\n\n\n\n<p>Roz\u0161\u00edrenia, t\u00fdkaj\u00face sa vzh\u013eadu jednotliv\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<p><strong>Breadcrumbs (Omrvinkov\u00e1 navig\u00e1cia)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"742\" height=\"104\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/readcrumbs-roz\u0161\u00edrenie.png\" alt=\"Breadcrumbs roz\u0161\u00edrenie\" class=\"wp-image-1601\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/readcrumbs-roz\u0161\u00edrenie.png 742w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/readcrumbs-roz\u0161\u00edrenie-300x42.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<p><strong>Events (Udalosti)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"684\" height=\"180\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/events-roz\u0161\u00edrenie.png\" alt=\"Events roz\u0161\u00edrenie\" class=\"wp-image-1604\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/events-roz\u0161\u00edrenie.png 684w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/events-roz\u0161\u00edrenie-300x79.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/div>\n\n\n\n<p><strong>HTTPS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"778\" height=\"230\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie.png\" alt=\"https roz\u0161\u00edrenie\" class=\"wp-image-1607\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie.png 778w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie-300x89.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie-768x227.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<p><strong>Image Thumbnail (Obr\u00e1zok)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"737\" height=\"137\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/image-thumbnail-roz\u0161\u00edrenie.png\" alt=\"Image thumbnail roz\u0161\u00edrenie\" class=\"wp-image-1610\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/image-thumbnail-roz\u0161\u00edrenie.png 737w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/image-thumbnail-roz\u0161\u00edrenie-300x56.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<p><strong>Notable online (V\u00fdznamn\u00fd brand)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"761\" height=\"385\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/notable-online-roz\u0161\u00edrenie.png\" alt=\"Notable online roz\u0161\u00edrenie vyh\u013ead\u00e1vania\" class=\"wp-image-1613\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/notable-online-roz\u0161\u00edrenie.png 761w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/notable-online-roz\u0161\u00edrenie-300x152.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<p><strong>Reviews\/Stars (Hviezdi\u010dky)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"749\" height=\"131\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/reviews-hviezdi\u010dky-SERP-roz\u0161\u00edrenie-uk\u00e1\u017eka.png\" alt=\"Reviews (hviezdi\u010dky) roz\u0161\u00edrenie - uk\u00e1\u017eka\" class=\"wp-image-1616\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/reviews-hviezdi\u010dky-SERP-roz\u0161\u00edrenie-uk\u00e1\u017eka.png 749w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/reviews-hviezdi\u010dky-SERP-roz\u0161\u00edrenie-uk\u00e1\u017eka-300x52.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p><strong>Search Box (Vyh\u013ead\u00e1vac\u00ed box)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"765\" height=\"434\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vyh\u013ead\u00e1vac\u00ed-box-roz\u0161\u00edrenie.png\" alt=\"Vyh\u013ead\u00e1vac\u00ed box - roz\u0161\u00edrenie\" class=\"wp-image-1619\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vyh\u013ead\u00e1vac\u00ed-box-roz\u0161\u00edrenie.png 765w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vyh\u013ead\u00e1vac\u00ed-box-roz\u0161\u00edrenie-300x170.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<p><strong>SiteLinks<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"754\" height=\"227\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitelinks-roz\u0161\u00edrenie.png\" alt=\"Sitelink roz\u0161\u00edrenie\" class=\"wp-image-1622\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitelinks-roz\u0161\u00edrenie.png 754w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitelinks-roz\u0161\u00edrenie-300x90.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p><strong>Twitter<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"825\" height=\"200\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie.png\" alt=\"Twitter roz\u0161\u00edrenie\" class=\"wp-image-1625\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie.png 825w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie-300x73.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie-768x186.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p><strong>Video Thumbnail (Obr\u00e1zok z videa)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"763\" height=\"128\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/video-thumbnail.png\" alt=\"Video thumbnail\" class=\"wp-image-1628\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/video-thumbnail.png 763w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/video-thumbnail-300x50.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vo v&yacute;sledkoch vyh&#318;ad&aacute;vania Google sa u&#382;&iacute;vate&#318; &#269;asto stret&aacute;va s ur&#269;it&yacute;mi typmi roz&scaron;&iacute;renia, ktor&eacute; m&ocirc;&#382;u v&yacute;razne ovplyvni&#357; jeho chovanie. Naj&#269;astej&scaron;ie sa jedn&aacute; o boxy s &#269;as&#357;ou obsahu ako odpove&#271; na u&#382;&iacute;vate&#318;sk&uacute; ot&aacute;zku, mapy pri lokaliza&#269;n&yacute;ch ot&aacute;zkach alebo carousely s obr&aacute;zkami. Pre jednotliv&eacute; v&yacute;sledky vyh&#318;ad&aacute;vania m&ocirc;&#382;e &iacute;s&#357; o hviezdi&#269;ky, udalosti a &#271;al&scaron;ie roz&scaron;&iacute;renia. Tieto roz&scaron;&iacute;renia rozde&#318;ujeme pod&#318;a &#8230; <a title=\"Zoznam SERP roz\u0161\u00edren\u00ed na Google\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/zoznam-serp-rozsireni-na-google\/\" aria-label=\"Viac na Zoznam SERP roz\u0161\u00edren\u00ed na Google\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[42],"kbtag":[67,48,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zoznam SERP roz\u0161\u00edren\u00ed na Google - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Vo v\u00fdsledkoch vyh\u013ead\u00e1vania Google sa u\u017e\u00edvate\u013e \u010dasto stret\u00e1va s ur\u010dit\u00fdmi typmi roz\u0161\u00edrenia, ktor\u00e9 m\u00f4\u017eu v\u00fdrazne ovplyvni\u0165 jeho chovanie. 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