{"id":3282,"date":"2020-09-18T10:38:35","date_gmt":"2020-09-18T08:38:35","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&p=3282"},"modified":"2020-10-13T10:47:14","modified_gmt":"2020-10-13T08:47:14","slug":"co-znamena-anchor-text","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/co-znamena-anchor-text\/","title":{"rendered":"\u010co znamen\u00e1 anchor text"},"content":{"rendered":"\n

Anchor text<\/strong> je klikate\u013en\u00fd text v obsahu, cez ktor\u00fd sa viete preklikn\u00fa\u0165 z jednej str\u00e1nky na druh\u00fa str\u00e1nku. Je to vidite\u013en\u00e1 \u010das\u0165 odkazu<\/a>.<\/p>\n\n\n\n

Uk\u00e1\u017eka z\u00e1pisu anchor textu v HTML:<\/strong><\/p>\n\n\n\n

<a href=\"https:\/\/www.domena.sk\">Uk\u00e1\u017ekov\u00fd anchor text<\/a> <\/pre>\n\n\n\n
Vo vy\u0161\u0161ie uvedenom k\u00f3de vid\u00edte, \u017ee klikate\u013en\u00fd text (anchor text) je pomenovan\u00fd takto: Uk\u00e1\u017ekov\u00fd anchor text<\/strong>. <\/p>\n\n\n\n
Po kliknut\u00ed by v\u00e1s to teda presmerovalo na str\u00e1nku https:\/\/www.domena.sk<\/strong>. <\/p>\n\n\n\n
\"Uk\u00e1\u017eka<\/figure>\n\n\n\n
Ak\u00fd anchor text pou\u017e\u00edva\u0165<\/h2>\n\n\n\n
Sp\u00e4tn\u00fd odkaz by mal ma\u0165 v\u017edy anchor text relevantn\u00fd k tomu, kam dan\u00fd odkaz smeruje. Je to z toho d\u00f4vodu, aby pou\u017e\u00edvate\u013e bez toho, \u017ee na dan\u00fd odkaz klikne vedel, kam ho dan\u00fd odkaz presmeruje. <\/p>\n\n\n\n
Je to tie\u017e sign\u00e1l pre vyh\u013ead\u00e1va\u010d, aby viac pochopil kontext dan\u00e9ho sp\u00e4tn\u00e9ho odkazu. <\/p>\n\n\n\n
Tie\u017e dbajte aj na to, aby text v okol\u00ed odkazu bol relevantn\u00fd<\/strong> k dan\u00e9mu anchor textu a opisoval ho. <\/p>\n\n\n\n
Obr\u00e1zkov\u00fd anchor text<\/h2>\n\n\n\n
O tom, \u017ee vyp\u013a\u0148a\u0165 ALT tag pri obr\u00e1zkoch je z h\u013eadiska SEO ve\u013emi d\u00f4le\u017eit\u00e9 u\u017e ur\u010dite viete. <\/p>\n\n\n\n
Nielen, \u017ee to vyh\u013ead\u00e1va\u010dom pom\u00e1ha pochopI\u0165, \u010do sa na danom obr\u00e1zku nach\u00e1dza (a t\u00fdm p\u00e1dom zlep\u0161i\u0165 poz\u00edcie v obr\u00e1zkovom vyh\u013ead\u00e1van\u00ed), ale v pr\u00edpade, \u017ee cez tento obr\u00e1zok smeruje odkaz, tak vyh\u013ead\u00e1va\u010de pr\u00e1ve vyplnen\u00fd ALT tag ber\u00fa ako anchor text<\/strong>.  <\/p>\n\n\n\n
Diverzifik\u00e1cia anchor textov<\/h2>\n\n\n\n
Anchor texty by mali by\u0165 r\u00f4znorod\u00e9. Nemali by ste pou\u017e\u00edva\u0165 ve\u013ek\u00e9 mno\u017estvo rovnak\u00fdch anchor textov (v pr\u00edpade extern\u00fdch odkazov na v\u00e1\u0161 web by v prirodzenom odkazovom profile<\/a> mali preva\u017eova\u0165 brandov\u00e9 anchor texty). <\/p>\n\n\n\n
Existuj\u00fa tie\u017e spamov\u00e9 anchor texty, ktor\u00e9 sa vyu\u017e\u00edvaj\u00fa v black hat SEO. Znamen\u00e1 to, \u017ee pou\u017e\u00edvate nerelevantn\u00e9 anchor texty v odkazoch, ktor\u00e9 nemaj\u00fa ni\u010d spolo\u010dn\u00e9 s cie\u013eovou str\u00e1nkou. <\/p>\n","protected":false},"excerpt":{"rendered":"
Anchor text je klikateľný text v obsahu, cez ktorý sa viete prekliknúť z jednej stránky na druhú stránku. Je to viditeľná časť odkazu. Ukážka zápisu anchor textu v HTML: <a href=”https:\/\/www.domena.sk”>Ukážkový anchor text<\/a>  Vo vyššie uvedenom kóde vidíte, že klikateľný text (anchor text) je pomenovaný takto: Ukážkový anchor text.  Po kliknutí by vás to teda … \u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[42],"kbtag":[54,67,69,47],"yoast_head":"\n\u010co znamen\u00e1 anchor text - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Anchor text je klikate\u013en\u00fd text v obsahu, cez ktor\u00fd sa viete preklikn\u00fa\u0165 z jednej str\u00e1nky na druh\u00fa str\u00e1nku. Je to vidite\u013en\u00e1 \u010das\u0165 odkazu. 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