{"id":4443,"date":"2021-01-14T11:52:18","date_gmt":"2021-01-14T10:52:18","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=4443"},"modified":"2023-09-20T14:44:56","modified_gmt":"2023-09-20T12:44:56","slug":"core-web-vitals","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/core-web-vitals\/","title":{"rendered":"Core Web Vitals"},"content":{"rendered":"\n<p>Google ofici\u00e1lne predstavil <strong>nov\u00e9 hodnotiace sign\u00e1ly<\/strong>, z\u00e1lo\u017een\u00e9 na pou\u017e\u00edvate\u013eskom z\u00e1\u017eitku (UX). Ich n\u00e1zov je <strong>Core Web Vitals<\/strong>.<\/p>\n\n\n\n<p>V posledn\u00fdch rokov prid\u00e1va Google medzi hodnotiace sign\u00e1ly st\u00e1le viac a viac metr\u00edk, ktor\u00e9 ovplyv\u0148uj\u00fa pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok. Ako napr\u00edklad:<\/p>\n\n\n\n<ul>\n<li>Pou\u017eite\u013enos\u0165 v mobiloch (mobile friendly)<\/li>\n\n\n\n<li>R\u00fdchlos\u0165 na\u010d\u00edtania str\u00e1nok<\/li>\n\n\n\n<li>Bezpe\u010dn\u00e9 prech\u00e1dzanie str\u00e1nok (HTTPs zabezpe\u010denie)<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p><strong>V m\u00e1ji 2021<\/strong> sa k vy\u0161\u0161ie uveden\u00fdm sign\u00e1lom prid\u00e1 aj set Core Web Vitals, ktor\u00fd bude obsahova\u0165 tieto metriky:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"540\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-metriky.png\" alt=\"Core Web Vitals metriky\" class=\"wp-image-4428\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-metriky.png 960w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-metriky-300x169.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-metriky-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">&nbsp;Zdroj: <a href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\">https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html<\/a><\/figcaption><\/figure>\n\n\n\n<p>Presn\u00fd term\u00edn, kedy sa prid\u00e1 zapo\u010d\u00edtavanie Core Web Vitals metr\u00edk do algoritmu je <strong>m\u00e1j 2021<\/strong>.<\/p>\n\n\n\n<p><strong>Vysvetlenie jednotliv\u00fdch metr\u00edk:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Largest Contentful Paint (LCP)<\/strong> \u2013 meria r\u00fdchlos\u0165 na\u010d\u00edtania najv\u00e4\u010d\u0161ieho vizu\u00e1lneho prvku str\u00e1nky. Pre poskytnutie dobr\u00e9ho pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku Google odpor\u00fa\u010da ma\u0165 hodnotu tejto metriky <strong>pod 2,5 sekundy<\/strong>.<\/li>\n\n\n\n<li><strong>First Input Delay (FID)<\/strong> \u2013 meria interaktivitu. Pre poskytnutie dobr\u00e9ho pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku by mala ma\u0165 t\u00e1to metrika <strong>menej ako 100 milisek\u00fand<\/strong>.<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift (CLS)<\/strong> \u2013 meria vizu\u00e1lnu stabilitu v\u00e1\u0161ho rozhrania. Zjednodu\u0161ene ide o to, ako ve\u013emi pou\u017e\u00edvate\u013eom pri prech\u00e1dzan\u00ed va\u0161ej str\u00e1nky &#8220;odskakuje&#8221; va\u0161e rozhranie. Pre poskytnutie dobr\u00e9ho pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku by mala by\u0165 CLS <strong>men\u0161ia ne\u017e 0,1<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2>Pre\u010do sa venova\u0165 optimaliz\u00e1ci\u00ed Core Web Vitals metr\u00edk<\/h2>\n\n\n\n<p>Zop\u00e1r zauj\u00edmavost\u00ed, pre\u010do by ste sa mali venova\u0165 optimaliz\u00e1ci\u00ed Core Web Vitals metr\u00edk:<\/p>\n\n\n\n<ul>\n<li>Jedn\u00e1 sa o ofici\u00e1lne potvrden\u00fd ranking faktor.<\/li>\n\n\n\n<li>Nasadenie Core Web Vitals sa t\u00fdka nielen mobiln\u00e9ho vyh\u013ead\u00e1vania, ale aj desktopov\u00e9ho.&nbsp;<\/li>\n\n\n\n<li>Pod\u013ea <a href=\"https:\/\/blog.chromium.org\/2020\/05\/the-science-behind-web-vitals.html\">\u0161t\u00fadie od Google<\/a>, str\u00e1nky, ktor\u00e9 splnia minim\u00e1lne podmienky pre Core Web Vitals, tak je o 24 % ni\u017e\u0161ia pravdepodobnos\u0165, \u017ee n\u00e1v\u0161tevn\u00edci opustia ich str\u00e1nku.<\/li>\n\n\n\n<li>Okrem podmienok pre Google News bude nutn\u00e9 tie\u017e <strong>splnenie Core Web Vitals podmienok<\/strong>, pokia\u013e sa chcete zobrazova\u0165 v <strong>Google Top Stories<\/strong> (box s \u010derstv\u00fdmi novinkami na vrchu vyh\u013ead\u00e1vania). Naopak po zavaden\u00ed Core Web Vitals u\u017e<strong> AMP nebude viac podmienkou pre zobrazovanie v Google Top Stories<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2>Ako mera\u0165 hodnotu Core Web Vitals metr\u00edk<\/h2>\n\n\n\n<h3>Google Search Console<\/h3>\n\n\n\n<p>V\u00fdkonnos\u0165 metr\u00edk Core Web Vitals si m\u00f4\u017eete pozrie\u0165 u\u017e aj v Google Search Console. Sta\u010d\u00ed prejs\u0165 na <strong>Vylep\u0161enie -&gt; Core Web Vitals<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"555\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-v-gsc-1024x555.png\" alt=\"Core Web Vitals sekcia v Google Search Console\" class=\"wp-image-4431\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-v-gsc-1024x555.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-v-gsc-300x163.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-v-gsc-768x416.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-v-gsc-1536x832.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/core-web-vitals-v-gsc.png 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tu uvid\u00edte rozdelen\u00e9 inform\u00e1cie jak pre <strong>Mobil<\/strong>, tak pre <strong>Desktop<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Po kliknut\u00ed na <strong>Otvori\u0165 preh\u013ead<\/strong> sa dostanete do preh\u013eadn\u00e9ho reportu, kde si viete zaklikn\u00fa\u0165 str\u00e1nky, ktor\u00e9 maj\u00fa nejak\u00fd probl\u00e9m alebo vy\u017eaduj\u00fa vylep\u0161enie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"950\" height=\"798\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/vylepseni-core-web-vitals-metrik.png\" alt=\"Vylep\u0161enie Core Web Vitals metr\u00edk\" class=\"wp-image-4434\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/vylepseni-core-web-vitals-metrik.png 950w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/vylepseni-core-web-vitals-metrik-300x252.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/vylepseni-core-web-vitals-metrik-768x645.png 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p>Na jednom mieste tak m\u00e1te inform\u00e1cie, ktor\u00e9 v\u00e1m odhalia, s ktorou konkr\u00e9tnou metrikou je probl\u00e9m, ak\u00fd je to probl\u00e9m a ktor\u00fdch str\u00e1nok sa to t\u00fdka.<\/p>\n\n\n\n<h3>PageSpeed Insights<\/h3>\n\n\n\n<p>V <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\">PageSpeed Insights<\/a> reporte vid\u00edte po zadan\u00ed konkr\u00e9tnej URL adresy hodnoty FID, LCP aj CLS.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"723\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/pagespeed-insights-core-web-vitals-1024x723.png\" alt=\"PageSpeed Insights Core Web Vitals metriky\" class=\"wp-image-4437\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/pagespeed-insights-core-web-vitals-1024x723.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/pagespeed-insights-core-web-vitals-300x212.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/pagespeed-insights-core-web-vitals-768x542.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/01\/pagespeed-insights-core-web-vitals.png 1145w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Marketing Miner &#8211; miner R\u00fdchlos\u0165 na\u010d\u00e9tania<\/h3>\n\n\n\n<p>Nev\u00fdhodou PageSpeed Insights je to, \u017ee tam mus\u00edte vklada\u0165 URL <strong>po jednej<\/strong>. Pokia\u013e v\u0161ak potrebujete skontrolova\u0165 tieto metriky <strong>hromadne<\/strong> pre v\u00e1\u0161 web, odpor\u00fa\u010dam vyu\u017ei\u0165 bu\u010f d\u00e1ta z GSC alebo v MM vyu\u017ei\u0165 <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-rychlosti-nacteni-stranek-a-jejich-pouzitelnosti\/\">URL miner R\u00fdchlos\u0165 na\u010d\u00edtania<\/a>, ktor\u00fd je napojen\u00fd na PageSpeed API.&nbsp;<\/p>\n\n\n\n<p>Ten v\u00e1m skontroluje hromadne v\u0161etky Core Web Vitals metriky, pre v\u0161etky URL po zadan\u00ed sitemapy.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Uk\u00e1\u017ekov\u00fd report: <\/strong><a href=\"https:\/\/www.marketingminer.com\/sk\/report\/55173ab334db08b8ce5327d5042269fae9e18c3a6861a151597cc2a10bf135fd\/visualize\/miner.url.page_speed\">https:\/\/www.marketingminer.com\/sk\/report\/55173ab334db08b8ce5327d5042269fae9e18c3a6861a151597cc2a10bf135fd\/visualize\/miner.url.page_speed<\/a><\/p>\n\n\n\n<h3>\u010eal\u0161ie n\u00e1stroje na meranie Core Web Vitals<\/h3>\n\n\n\n<p>Metriky Core Web Vitals a ich hodnoty si m\u00f4\u017eete odmera\u0165 aj v \u010fal\u0161\u00edch n\u00e1strojoch, kde tie\u017e uvid\u00edte odpor\u00fa\u010dania, \u010do vylep\u0161i\u0165:<\/p>\n\n\n\n<ul>\n<li>Lighthouse + CI<\/li>\n\n\n\n<li>Chrome DevTools<\/li>\n\n\n\n<li>Chrome UX Report<\/li>\n<\/ul>\n\n\n\n<h2>Z\u00e1ver<\/h2>\n\n\n\n<p>Asi si tie\u017e teraz hovor\u00edte, \u017ee nie v\u0161etk\u00e9mu oh\u013eadom t\u00fdchto metr\u00edk rozumiete. Nemus\u00edte sa v\u00f4bec \u010dudova\u0165, jedn\u00e1 sa o oblas\u0165 <strong>technick\u00e9ho SEO<\/strong>, ktor\u00e9 nie je ka\u017ed\u00e9mu bl\u00edzke.<\/p>\n\n\n\n<p>Pokia\u013e nem\u00e1te presah do technick\u00fdch aspektov, k\u013eudne kontaktujte v\u00e1\u0161ho <strong>webov\u00e9ho v\u00fdvoj\u00e1ra<\/strong>, ktor\u00fd by v\u00e1m mal pom\u00f4c\u0165 s optimaliz\u00e1ciou t\u00fdchto metr\u00edk, aby ste splnili minim\u00e1lne po\u017eiadavky, ktor\u00e9 Google pl\u00e1nuje zavies\u0165 od bud\u00faceho roka.<\/p>\n\n\n\n<p>P\u0159esto\u017ee bude pl\u00e1novan\u00e9 spu\u0161t\u011bn\u00ed t\u011bchto metrik jako hodnot\u00edc\u00ed sign\u00e1l a\u017e v roce 2021, u\u017e te\u010f se m\u016f\u017eete p\u0159ipravit a dostat tyto metriky na hodnoty, kter\u00e9 doporu\u010duje Google. T\u00edm p\u00e1dem z\u00edsk\u00e1te konkuren\u010dn\u00ed v\u00fdhodu po spu\u0161t\u011bn\u00ed.<\/p>\n\n\n\n<p>V\u00edc informac\u00ed, jak optimalizovat tyto metriky, se do\u010dtete tak\u00e9 na <strong>Google Developers webu<\/strong> <a href=\"https:\/\/web.dev\/vitals\">https:\/\/web.dev\/vitals<\/a>.<\/p>\n\n\n\n<p>Viac inform\u00e1ci\u00ed o Core Web Vitals n\u00e1jdete aj v tomto videu od Cyrusa Sheparda z MOZu:<\/p>\n\n\n\n<iframe loading=\"lazy\" allowtransparency=\"true\" title=\"Wistia video player\" allowFullscreen frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/1zzyh3ozth\" width=\"100%\" height=\"415\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Google ofici&aacute;lne predstavil nov&eacute; hodnotiace sign&aacute;ly, z&aacute;lo&#382;en&eacute; na pou&#382;&iacute;vate&#318;skom z&aacute;&#382;itku (UX). Ich n&aacute;zov je Core Web Vitals. V posledn&yacute;ch rokov prid&aacute;va Google medzi hodnotiace sign&aacute;ly st&aacute;le viac a viac metr&iacute;k, ktor&eacute; ovplyv&#328;uj&uacute; pou&#382;&iacute;vate&#318;sk&yacute; z&aacute;&#382;itok. Ako napr&iacute;klad: V m&aacute;ji 2021 sa k vy&scaron;&scaron;ie uveden&yacute;m sign&aacute;lom prid&aacute; aj set Core Web Vitals, ktor&yacute; bude obsahova&#357; tieto metriky: &#8230; <a title=\"Core Web Vitals\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/core-web-vitals\/\" aria-label=\"Viac na Core Web Vitals\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[42],"kbtag":[67,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Core Web Vitals - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Google ofici\u00e1lne predstavil nov\u00e9 hodnotiace sign\u00e1ly, z\u00e1lo\u017een\u00e9 na pou\u017e\u00edvate\u013eskom z\u00e1\u017eitku (UX). Ich n\u00e1zov je Core Web Vitals. 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