{"id":4666,"date":"2021-03-05T10:40:35","date_gmt":"2021-03-05T09:40:35","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=4666"},"modified":"2022-09-06T10:12:22","modified_gmt":"2022-09-06T08:12:22","slug":"prve-kroky-v-marketing-miner","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/","title":{"rendered":"Prv\u00e9 kroky v Marketing Miner"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.marketingminer.com\/sk\">Marketing Miner<\/a> je<strong> komplexn\u00fd SEO n\u00e1stroj<\/strong>, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp;<\/p>\n\n\n\n<p>V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme krok za krokom, ako si nastavi\u0165 Marketing Miner, v \u010dom v\u00e1m dok\u00e1\u017ee pom\u00f4c\u0165, ako z\u00edska\u0165 konkr\u00e9tne marketingov\u00e9 d\u00e1ta a ako mera\u0165 v\u00e1\u0161 \u00faspech v online marketingu.<\/p>\n\n\n\n<h3>Obsah:&nbsp;<\/h3>\n\n\n\n<ol><li>Ako si vytvori\u0165 a nastavi\u0165 projekt<\/li><li>Hromadn\u00e9 spracovanie d\u00e1t a vytvorenie prv\u00e9ho reportu<\/li><li>R\u00fdchla anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov a dom\u00e9n pomocou profilerov<\/li><li>Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov<\/li><li>SEO audit\u00a0<\/li><li>Link building<\/li><li>Anal\u00fdza konkurencie<\/li><\/ol>\n\n\n\n<p><strong>VIDEO: Ako za\u010da\u0165 efekt\u00edvne pou\u017e\u00edva\u0165 SEO n\u00e1stroj Marketing Miner:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webin\u00e1\u0159: Jak za\u010d\u00edt efektivn\u011b pou\u017e\u00edvat n\u00e1stroj Marketing Miner\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/h_k9QiAffxw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>Za\u010d\u00edname<\/h2>\n\n\n\n<p>Po registr\u00e1ci\u00ed a prihl\u00e1sen\u00ed sa do Marketing Miner sa v\u00e1m zobraz\u00ed tak\u00e1to \u00favodn\u00e1 str\u00e1nka, kde uvid\u00edte v\u0161etky 3 najd\u00f4le\u017eitej\u0161ie sekcie n\u00e1stroja:<\/p>\n\n\n\n<ul><li>Profilery<\/li><li>Reporty<\/li><li>Projekty<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"569\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-1024x569.png\" alt=\"Domovsk\u00e1 str\u00e1nka Marketing Miner po prihl\u00e1sen\u00ed\" class=\"wp-image-6057\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-1024x569.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-300x167.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-768x427.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-1536x853.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-2048x1138.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/domovska-stranka-marketing-miner-1-150x83.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Ako si vytvori\u0165 a nastavi\u0165 projekt<\/h2>\n\n\n\n<p><a href=\"https:\/\/help.marketingminer.com\/sk\/kategoria\/projekty-sk\/\">Projekty<\/a> tvoria v Marketing Mineri samostatn\u00fa sekciu a s\u00fa ur\u010den\u00e9 napr\u00edklad na:<\/p>\n\n\n\n<ul><li>Pravideln\u00e9 meranie poz\u00edci\u00ed k\u013e\u00fa\u010dov\u00fdch slov vo vyh\u013ead\u00e1va\u010doch<\/li><li>Monitoring zmienok<\/li><li>Meranie poz\u00edci\u00ed konkurentov<\/li><li>Alerting<\/li><li>Monitoring funk\u010dnosti sp\u00e4tn\u00fdch odkazov<\/li><\/ul>\n\n\n\n<p>V prvom kroku je potrebn\u00e9 klikn\u00fa\u0165 na tla\u010didlo vpravo dole na hlavnej str\u00e1nke MM: <a href=\"https:\/\/www.marketingminer.com\/sk\/project\/new\">Vytvori\u0165 prv\u00fd projekt<\/a>.&nbsp;<\/p>\n\n\n\n<p>Vlo\u017ete va\u0161u <strong>dom\u00e9nu<\/strong> a zvo\u013ete <strong>trh<\/strong>, pre ktor\u00fd chcete mera\u0165 poz\u00edcie a n\u00e1sledne kliknite na <strong>\u010eal\u0161\u00ed krok<\/strong>. V tomto kroku vlo\u017ete k\u013e\u00fa\u010dov\u00e9 slov\u00e1, pre ktor\u00e9 chcete mera\u0165 poz\u00edcie a zvo\u013ete, ako \u010dasto ich chcete premeriava\u0165 (<strong>denne <\/strong>alebo <strong>t\u00fd\u017edenne<\/strong>) a n\u00e1sledne kliknite na tla\u010didlo <strong>Vytvori\u0165 projekt<\/strong>.<\/p>\n\n\n\n<p>Akon\u00e1hle m\u00e1te projekt vytvoren\u00fd, je potrebn\u00e9 po\u010dka\u0165 p\u00e1r min\u00fat (cca 3-5 min), k\u00fdm sa v\u00e1m k nemu z\u00edskaj\u00fa v\u0161etky potrebn\u00e9 d\u00e1ta. N\u00e1sledne sa v\u00e1m spr\u00edstupn\u00ed dashboard zalo\u017een\u00e9ho projektu, kde budete m\u00f4c\u0165 nastavi\u0165 \u010fal\u0161ie sekcie.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 inform\u00e1cie ako si zalo\u017ei\u0165 projekt krok za krokom n\u00e1jdete aj v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/zalozenie-a-nastavenie-projektu\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/zalozenie-a-nastavenie-projektu\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch&nbsp;<\/h3>\n\n\n\n<p>Sekcia <strong>Meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch<\/strong> sl\u00fa\u017ei na pravideln\u00e9 sledovanie v\u00fdvoja vidite\u013enosti webu na konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 vo vyh\u013ead\u00e1van\u00ed. Pomocou v\u00fdvoja <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-serp-visibility\/\">SERP Visibility grafu<\/a> (graf, ktor\u00fd predstavuje odhadovan\u00fa n\u00e1v\u0161tevnos\u0165 z meran\u00fdch k\u013e\u00fa\u010dov\u00fdch slov) viete ve\u013emi r\u00fdchlo vyhodnoti\u0165, \u010di sa v\u00e1\u0161mu projektu dar\u00ed (graf narast\u00e1) alebo nedar\u00ed (graf kles\u00e1).&nbsp;<\/p>\n\n\n\n<p>V pr\u00edpade, \u017ee ste pri vytv\u00e1ran\u00ed projektu zadali k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 by ste chceli odstr\u00e1ni\u0165 alebo ich nahradi\u0165 in\u00fdmi, sta\u010d\u00ed ak za\u0161krtnete <strong>checkboxy<\/strong> pred dan\u00fdmi slovami a n\u00e1sledne nad tabu\u013ekou v hornej \u010dasti kliknete na tla\u010d\u00edtko <strong>Akcia<\/strong> a zvol\u00edte <strong>Zmaza\u0165 vybran\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>.<\/p>\n\n\n\n<p>Ak by ste naopak chceli prida\u0165 nov\u00e9 k\u013e\u00fa\u010dov\u00e1 slov\u00e1, pou\u017eite tla\u010didlo <strong>Prida\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Ak by ste chceli mera\u0165 poz\u00edcie pre viac k\u013e\u00fa\u010dov\u00fdch slov odpor\u00fa\u010dame pozrie\u0165 si n\u00e1\u0161 cenn\u00edk: <a href=\"https:\/\/www.marketingminer.com\/sk\/pricing\">https:\/\/www.marketingminer.com\/sk\/pricing<\/a>. V <strong>Custom tarife za 12 \u20ac<\/strong> m\u00f4\u017eete napr\u00edklad pre 1 projekt (t.j. jednu dom\u00e9nu) mera\u0165 poz\u00edcie pre <strong>200 slov denne<\/strong> alebo <strong>1000 t\u00fd\u017edenne<\/strong>.            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 inform\u00e1cie k sekcii meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch n\u00e1jdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Konkurencia<\/h3>\n\n\n\n<p>Sekcia <strong>Konkurencia<\/strong> sl\u00fa\u017ei na anal\u00fdzu poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch <strong>v porovnan\u00ed s konkurenciou<\/strong>, vr\u00e1tane tzv. <strong>Market share<\/strong> (t\u00e1to metrika vracia percentu\u00e1lnu hodnotu, na ko\u013eko fr\u00e1z sa dan\u00e1 dom\u00e9na zobrazuje do 10. poz\u00edcie vo v\u00fdsledkoch vyh\u013ead\u00e1vania.)<\/p>\n\n\n\n<p>Pre nastavenie sledovania konkurencie sta\u010d\u00ed v\u013eavo v menu prejs\u0165 na <strong>Konkurencia<\/strong> a n\u00e1sledne vpravo hore klikn\u00fa\u0165 na tla\u010didlo <strong>Nastavenie konkurencie<\/strong>, kde \u0161pecifikujete dom\u00e9ny konkurentov (a\u017e 5 konkurentov).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"700\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/nastavenie-konkurencie-1024x700.png\" alt=\"Nastavenie konkurencie v Projekte\" class=\"wp-image-6060\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/nastavenie-konkurencie-1024x700.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/nastavenie-konkurencie-300x205.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/nastavenie-konkurencie-768x525.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/nastavenie-konkurencie-150x103.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/nastavenie-konkurencie.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Na druh\u00fd de\u0148 pri premeriavan\u00ed projektu sa v\u00e1m n\u00e1sledne zmeraj\u00fa poz\u00edcie aj pre konkurentov a vytvor\u00ed sa <strong>Market Share graf<\/strong>. Uk\u00e1\u017eka:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"882\" height=\"426\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/metrika-market-share.png\" alt=\"Market Share graf uk\u00e1\u017eka\" class=\"wp-image-6063\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/metrika-market-share.png 882w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/metrika-market-share-300x145.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/metrika-market-share-768x371.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/metrika-market-share-150x72.png 150w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p>\u010c\u00edm vy\u0161\u0161ie je \u010d\u00edslo v Market Share grafe, t\u00fdm je va\u0161a poz\u00edcia na trhu lep\u0161ia.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Viac inform\u00e1ci\u00ed o sekcii Konkurencia m\u00f4\u017eete n\u00e1js\u0165 v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/konkurencia\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/konkurencia\/<\/a>\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Monitoring zmienok&nbsp;<\/h3>\n\n\n\n<p>Marketing Miner dok\u00e1\u017ee <strong>monitorova\u0165 zmienky<\/strong> o va\u0161ej firme, o konkurentoch alebo o konkr\u00e9tnom k\u013e\u00fa\u010dovom slove na z\u00e1klade d\u00e1t dostupn\u00fdch naprie\u010d webov\u00fdmi str\u00e1nkami (kdeko\u013evek kde sa o nich p\u00ed\u0161e alebo diskutuje).<\/p>\n\n\n\n<p>Odpor\u00fa\u010dame sledova\u0165 nasleduj\u00face zmienky:<\/p>\n\n\n\n<ul><li>Zmienky o va\u0161ej zna\u010dke.<\/li><li>Zmienky o va\u0161ej konkurencii.<\/li><li>Zmienky o k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch, ktor\u00e9 sa vz\u0165ahuj\u00fa k v\u00e1\u0161mu biznisu.<\/li><\/ul>\n\n\n\n<p>Pre nastavenie monitoringu zmienok prejdite v menu v\u013eavo na <strong>Monitoring zmienok<\/strong> a n\u00e1sledne vlo\u017ete prv\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo, ktor\u00e9 chcete monitorova\u0165:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1002\" height=\"792\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/monitoring-zmienok.png\" alt=\"Sekcia monitoring zmienok\" class=\"wp-image-6066\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/monitoring-zmienok.png 1002w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/monitoring-zmienok-300x237.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/monitoring-zmienok-768x607.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/monitoring-zmienok-150x119.png 150w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<p>Akon\u00e1hle prid\u00e1te prv\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo do zoznamu, Marketing Miner za\u010dne toto k\u013e\u00fa\u010dov\u00e9 slovo monitorova\u0165. Kdeko\u013evek sa t\u00e1to zmienka objav\u00ed, MM v\u00e1m po\u0161le notifik\u00e1ciu na e-mail. Zmienky s ich podrobn\u00fdmi inform\u00e1ciami s\u00fa takisto vidite\u013en\u00e9 v dashboarde dan\u00e9ho projektu v sekcii Monitoring zmienok.&nbsp;<\/p>\n\n\n\n<p>Pre pridanie \u010fal\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov, sta\u010d\u00ed prejs\u0165 na tla\u010didlo <strong>Nastavenie monitoringu <\/strong>vpravo hore, a jednoducho pomocou tla\u010didla <strong>Prida\u0165 dotaz<\/strong>, vlo\u017e\u00edte \u010fal\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 inform\u00e1cie ako nastavi\u0165 Monitoring zmienok a vysvetlenie jednotliv\u00fdch funkci\u00ed n\u00e1jdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/monitoring-zmienok\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/monitoring-zmienok\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Evidencia a kontrola sp\u00e4tn\u00fdch odkazov<\/h3>\n\n\n\n<p>Sekciu <strong>Sp\u00e4tn\u00e9 odkazy<\/strong> m\u00f4\u017eete vyu\u017ei\u0165 na evidenciu z\u00edskan\u00fdch sp\u00e4tn\u00fdch odkazov a na ich kontrolu. Kontrola sp\u00e4tn\u00fdch odkazov je prespe\u0161n\u00e1 pre v\u0161etk\u00fdch, ktor\u00ed sa akt\u00edvne (ale aj pas\u00edvne) venuj\u00fa <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/link-building-co-to-je.html\">link buildingu<\/a> a chc\u00fa ma\u0165 pod automatickou kontrolou funk\u010dnos\u0165 dan\u00fdch odkazov.<br><br>V \u013eavom menu prejdite do sekcie <strong>Sp\u00e4tn\u00e9 odkazy<\/strong> a prid\u00e1te v\u0161etky odkazy, ktor\u00e9 chcete monitorova\u0165.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"1024\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-975x1024.png\" alt=\"Sekcia sp\u00e4tn\u00e9 odkazy\" class=\"wp-image-6069\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-975x1024.png 975w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-286x300.png 286w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-768x806.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-150x158.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy.png 1080w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p>Odpor\u00fa\u010dame:<\/p>\n\n\n\n<ul><li>Monitorova\u0165 v\u0161etky doteraz z\u00edskan\u00e9 sp\u00e4tn\u00e9 odkazy &#8211; \u013eahko tak zist\u00edte, ke\u010f niekto zma\u017ee v\u00e1\u0161 odkaz. Marketing Miner v\u00e1m poskytne v\u0161etky podstatn\u00e9 inform\u00e1cie k odkazu vr\u00e1tane anchor textu, umiestnenia odkazu a takisto inform\u00e1cie \u010di sa jedn\u00e1 o dofollow alebo nofollow odkaz.<\/li><li>Pravidelne prid\u00e1va\u0165 novo-z\u00edskan\u00e9 odkazy.<\/li><li>Sledova\u0165 a reagova\u0165 na zmeny v evidovan\u00fdch odkazoch.<\/li><\/ul>\n\n\n\n<p>Po p\u00e1r minut\u00e1ch po zaevidovan\u00ed sp\u00e4tn\u00fdch odkazov v\u00e1m sta\u010d\u00ed <em>obnovi\u0165 str\u00e1nku<\/em> (Ctrl+F5) a preh\u013ead va\u0161ich odkazov bude vyzera\u0165 takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"699\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-1024x699.png\" alt=\"Sp\u00e4tn\u00e9 odkazy uk\u00e1\u017eka\" class=\"wp-image-6075\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-1024x699.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-300x205.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-768x525.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-1536x1049.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-2048x1399.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/spatne-odkazy-ukazka-1-150x102.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pre pridanie \u010fal\u0161\u00edch sp\u00e4tn\u00fdch odkazov, sta\u010d\u00ed prejs\u0165 na tla\u010didlo <strong>Prida\u0165 odkazy<\/strong> a jednoducho tak vlo\u017ei\u0165 \u010fal\u0161ie existuj\u00face odkazy.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 inform\u00e1cie ako Evidova\u0165 a kontrolova\u0165 sp\u00e4tn\u00e9 odkazy n\u00e1jdete v tomto \u010dl\u00e1nku:<a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/evidencia-a-kontrola-spatnych-odkazov\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/evidencia-a-kontrola-spatnych-odkazov\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Marketingov\u00fd pl\u00e1n<\/h3>\n\n\n\n<p><strong>Marketingov\u00fd pl\u00e1n<\/strong> sl\u00fa\u017ei ako <em>checklist<\/em>, ktor\u00fd v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 pri spusten\u00ed v\u00e1\u0161ho projektu. S\u00fa to v podstate marketingov\u00e9 podklady, ktor\u00e9 si m\u00f4\u017eete prejs\u0165, aplikova\u0165 na v\u00e1\u0161 web a n\u00e1sledne od\u0161krt\u00e1va\u0165 \u00falohy, ktor\u00e9 u\u017e m\u00e1te hotov\u00e9.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 vysvetlenie Marketingov\u00e9ho pl\u00e1nu s\u00fa dostupn\u00e9 v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/marketingovy-plan\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/marketingovy-plan\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Alerting&nbsp;<\/h3>\n\n\n\n<p>Okrem pravideln\u00e9ho merania poz\u00edcii vo vyh\u013ead\u00e1va\u010doch by ste mali na pravidelnej b\u00e1ze kontrolova\u0165 aj <strong>zmeny na webe,<\/strong> ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 pozit\u00edvny dopad v\u00e1\u0161ho projektu pre pou\u017e\u00edvate\u013eov. Presne k tomu sl\u00fa\u017ei sekcia <strong>Alerting<\/strong>.<\/p>\n\n\n\n<p>Akon\u00e1hle m\u00e1te projekt vytvoren\u00fd, m\u00f4\u017eete v menu v\u013eavo prejs\u0165 do sekcie <strong>Alerting. <\/strong>N\u00e1sledne pomocou tla\u010didla <strong>Nastavenia kontrolovan\u00fdch URL<\/strong>, vlo\u017e\u00edte do projektu URL adresy, na ktor\u00fdch chcete kontrolova\u0165 zmeny.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Na kontrolu m\u00f4\u017eete prida\u0165 aj konkuren\u010dn\u00e9 URL a budete tak ma\u0165 preh\u013ead o tom, ak\u00e9 zmeny v\u00e1\u0161 konkurent na webe vykon\u00e1va.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"418\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-1024x418.png\" alt=\"Alerting nastavenie\" class=\"wp-image-6078\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-1024x418.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-300x122.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-768x313.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-1536x626.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-2048x835.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/alerting-150x61.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 nastavenie Alertingu n\u00e1jdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/alerting\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/alerting\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Hromadn\u00e9 spracovanie d\u00e1t &#8211; vytvorte svoj prv\u00fd report<\/h2>\n\n\n\n<p>Analyzujte naraz a\u017e 100 000 k\u013e\u00fa\u010dov\u00fdch slov, dom\u00e9n alebo URL pomocou viac ako 40 r\u00f4znych n\u00e1strojov. D\u00e1ta sa sprac\u00favaj\u00fa v cloude, tak\u017ee nemus\u00edte \u010daka\u0165 na v\u00fdstupn\u00fd report, informujeme v\u00e1s o jeho dokon\u010den\u00ed cez e-mail.<\/p>\n\n\n\n<p><strong>Princ\u00edp vytv\u00e1rania reportov obsahuje 3 kroky<\/strong><\/p>\n\n\n\n<ol><li>V hornom menu Marketing Miner kliknite na modr\u00e9 tla\u010didlo <a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\">Vytvori\u0165 report<\/a> a n\u00e1sledne zvo\u013ete vstup, ktor\u00fd bude vklada\u0165: <strong>K\u013e\u00fa\u010dov\u00e1 slov\u00e1, Dom\u00e9ny <\/strong>alebo<strong> URL<\/strong>. V na\u0161om pr\u00edpade zvol\u00edme <strong>K\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty-1024x575.png\" alt=\"\u00favodn\u00e1 str\u00e1nka Reportov\" class=\"wp-image-6081\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty-1024x575.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty-300x169.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty-768x431.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty-1536x863.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty-150x84.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/uvodna-stranka-reporty.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"2\"><li>V tomto kroku m\u00f4\u017eete do boxu vp\u00edsa\u0165 <strong>k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong> (ka\u017ed\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo na samostatn\u00fd riadok) N\u00e1sledne vpravo <strong>zvo\u013ete trh<\/strong>, pre ktor\u00fd chcete report spracova\u0165 (na v\u00fdber viac ako 100+ kraj\u00edn) a kliknite na <strong>\u010eal\u0161\u00ed krok<\/strong>.<br><\/li><li>V poslednom kroku zaklikajte n\u00e1zvy minerov (d\u00e1ta), ktor\u00e9 chcete spracova\u0165. Napr\u00edklad H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov, N\u00e1vrhy k\u013e\u00fa\u010dov\u00fdch slov a Konkuren\u010dnos\u0165 fr\u00e1z. N\u00e1sledne stla\u010dte<strong> Z\u00edska\u0165 d\u00e1ta<\/strong> a Marketing Miner za\u010dne report spracov\u00e1va\u0165.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"641\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-1024x641.png\" alt=\"v\u00fdber minerov pre k\u013e\u00fa\u010dov\u00e9 slov\u00e1\" class=\"wp-image-6154\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-1024x641.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-300x188.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-768x480.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-1536x961.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-2048x1281.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/funkcie-pre-klucove-slova-150x94.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Po p\u00e1r min\u00fatach (z\u00e1vis\u00ed od ve\u013ekosti vstupu) by mal by\u0165 report spracovan\u00fd (pr\u00edde v\u00e1m o tom notifik\u00e1cia na e-mail) a dostanete sa do <strong>v\u00fdstupn\u00e9ho reportovacieho okna<\/strong>. V tomto okne m\u00f4\u017eete pracova\u0165 s d\u00e1tami (filtrova\u0165, radi\u0165) alebo si d\u00e1ta m\u00f4\u017eete pomocou tla\u010didla <strong>Export<\/strong> v menu:&nbsp;<\/p>\n\n\n\n<ul><li>Stiahnu\u0165 do <strong>Excelu<\/strong><\/li><li>Exportova\u0165 do <strong>Google Data Studio<\/strong><\/li><li>Exportova\u0165 do <strong>Google Sheets<\/strong><\/li><\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Vo free tarife Minee m\u00f4\u017eete naraz vlo\u017ei\u0165 na vstup maxim\u00e1lne 5 k\u013e\u00fa\u010dov\u00fdch slov, ak chcete zv\u00fd\u0161i\u0165 tento limit, odpor\u00fa\u010dame pozrie\u0165 si <a href=\"https:\/\/www.marketingminer.com\/sk\/pricing\">cenn\u00edk<\/a> a zvoli\u0165 si pl\u00e1n, ktor\u00fd v\u00e1m vyhovuje. Napr\u00edklad v tarife Digger m\u00f4\u017eete na vstup vlo\u017ei\u0165 naraz a\u017e 20 000 k\u013e\u00fa\u010dov\u00fdch slov (riadkov).            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 inform\u00e1cie o ka\u017edom minery v sekcii Reportov a ich vyu\u017eitie n\u00e1jdete v na\u0161ej n\u00e1povede: <a href=\"https:\/\/help.marketingminer.com\/sk\/kategoria\/reporty-sk\/\">https:\/\/help.marketingminer.com\/sk\/kategoria\/reporty-sk\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>R\u00fdchla anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov a dom\u00e9n pomocou profilerov<\/h2>\n\n\n\n<h3>Keyword profiler<\/h3>\n\n\n\n<p>Jednou z najpou\u017e\u00edvanej\u0161\u00edch funkci\u00ed v Marketing Mineri je <strong>Keyword profiler<\/strong>. Po vlo\u017een\u00ed k\u013e\u00fa\u010dov\u00e9ho slova do <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\">Profileru<\/a> z\u00edskate k nemu komplexn\u00e9 d\u00e1ta:<\/p>\n\n\n\n<ul><li>H\u013eadanos\u0165 a <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/navrhy-klucovych-slov\/\">n\u00e1vrhy k\u013e\u00fa\u010dov\u00fdch slov<\/a><\/li><li>Konkuren\u010dnos\u0165&nbsp;<\/li><li>Medziro\u010dn\u00fa zmenu h\u013eadanosti<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/otazky\/\">Ot\u00e1zky<\/a>, ktor\u00e9 \u013eudia vyh\u013ead\u00e1vaj\u00fa v spojen\u00ed s dan\u00fdm slovom<\/li><li>Nov\u00e9 a <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/trendujuce-klucove-slova\/\">Trenduj\u00face k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/a><\/li><\/ul>\n\n\n\n<p>Aktu\u00e1lne m\u00e1me Keyword profiler dostupn\u00fd pre 5 trhov: <strong>SK, CZ, UK, US <\/strong>a<strong> PL<\/strong>. Ak chcete z\u00edska\u0165 h\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov pre <strong>ostatn\u00e9 trhy<\/strong> (alebo chcete z\u00edska\u0165 hromadne h\u013eadanos\u0165 pre tis\u00edcky slov), pou\u017eite sekciu <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/hladanost-klucovych-slov\/\">H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov<\/a> v Reportoch.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 inform\u00e1cie o Keyword profiler n\u00e1jdete v tomto n\u00e1vode: <a href=\"https:\/\/help.marketingminer.com\/sk\/?post_type=kb&amp;p=1390\">https:\/\/help.marketingminer.com\/sk<\/a><a href=\"https:\/\/help.marketingminer.com\/sk\/kategoria\/keyword-profiler-sk\/\">\/kategoria\/keyword-profiler-sk\/<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Website profiler<\/h3>\n\n\n\n<p>Podobne ako Keyword profiler, tak aj <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/heureka.sk\/sk\/serp-visibility?scheme=&amp;domainType=subdomain\">Website profiler<\/a> sl\u00fa\u017ei na <strong>r\u00fdchle z\u00edskanie d\u00e1t. <\/strong>V tomto pr\u00edpade<strong> dom\u00e9ny<\/strong> alebo <strong>URL <\/strong>(naj\u010dastej\u0161ie konkurenta).&nbsp;<\/p>\n\n\n\n<p>Tento n\u00e1stroj profiluje detailn\u00e9 inform\u00e1cie o dom\u00e9nach\/URL:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/viditelnost-vo-vyhladavaci\/\">Vidite\u013enos\u0165 vo vyh\u013ead\u00e1van\u00ed<\/a> (odhadovan\u00e1 n\u00e1v\u0161tevnos\u0165 a k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00e9 sa zobrazuje web konkurenta)<\/li><li>Pom\u00f4\u017ee v\u00e1m objavi\u0165 <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/top-stranky\/\">TOP str\u00e1nky<\/a> a TOP subdom\u00e9ny konkurenta<\/li><li>Identifikuje <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kanibalizacia\/\">kanibaliz\u00e1ciu k\u013e\u00fa\u010dov\u00fdch slov<\/a><\/li><li>Odhal\u00ed konkuren\u010dn\u00e9 dom\u00e9ny a str\u00e1nky<\/li><li>V\u010faka website profileru si viete spravi\u0165 <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/content-gap\/\">Content gap anal\u00fdzu<\/a> na p\u00e1r klikov<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"688\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci-1024x688.png\" alt=\"Website profiler Vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010di uk\u00e1\u017eka\" class=\"wp-image-6084\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci-1024x688.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci-300x202.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci-768x516.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci-1536x1033.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci-150x101.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/05\/website-profiler-sekcia-viditelnost-vo-vyhladavaci.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kliknut\u00edm na tla\u010didlo <strong>Stiahnu\u0165 d\u00e1ta<\/strong> si pohodlne stiahnete v\u0161etky tieto k\u013e\u00fa\u010dov\u00e9 slov\u00e1 (vr\u00e1tane v\u0161etk\u00fdch metr\u00edk k nim) do Excelu.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>V\u0161etky podrobn\u00e9 inform\u00e1cie k jednotliv\u00fdm podsekci\u00e1m vo Website profilery n\u00e1jdete vysvetlen\u00e9 tu: <a href=\"https:\/\/help.marketingminer.com\/sk\/kategoria\/website-profiler-sk\/\">https:\/\/help.marketingminer.com\/sk\/kategoria\/website-profiler-sk\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov&nbsp;<\/h2>\n\n\n\n<p>Jedn\u00fdm z procesov, v ktor\u00fdch Marketing Miner u\u013eah\u010duje pr\u00e1cu a z\u00edskava podkladov\u00e9 d\u00e1ta, je <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/analyza-klicovych-slov.html\">anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov<\/a>.&nbsp;<\/p>\n\n\n\n<p>V Marketing Mineri si viete urobi\u0165 kompletn\u00fa anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov pomocou vyu\u017eitia <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\">Profilerov<\/a> a <a href=\"https:\/\/help.marketingminer.com\/sk\/kategoria\/reporty-sk\/\">Reportov<\/a>, ktor\u00e9 sl\u00fa\u017eia na hromadn\u00e9 spracovanie d\u00e1t.&nbsp;<\/p>\n\n\n\n<p>Pri anal\u00fdze k\u013e\u00fa\u010dov\u00fdch slov odpor\u00fa\u010dame z\u00edska\u0165 nasleduj\u00face d\u00e1ta:<\/p>\n\n\n\n<ol><li>H\u013eadanos\u0165 a n\u00e1vrhy k\u013e\u00fa\u010dov\u00fdch slov &#8211; <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\">Keyword profiler<\/a>&nbsp;<\/li><li>Poz\u00edcia vo vyh\u013ead\u00e1va\u010doch, vstupn\u00e9 str\u00e1nky, kategoriz\u00e1cia a konkuren\u010dnos\u0165 k\u013e\u00fa\u010dov\u00fdch slov &#8211; <a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\/keyword\">Reporty<\/a><\/li><li>Content Gap anal\u00fdza &#8211; <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\">Website profiler<\/a>&nbsp;<\/li><\/ol>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 inform\u00e1cie ako si spravi\u0165 anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov krok za krokom (vr\u00e1tane uk\u00e1\u017ekov\u00fdch v\u00fdstupov od \u0161pecialistov) n\u00e1jdete tu: <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/analyza-klicovych-slov.html\">https:\/\/www.marketingminer.com\/sk\/blog\/analyza-klicovych-slov.html<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>SEO audit&nbsp;<\/h2>\n\n\n\n<p><strong>SEO audit<\/strong> (SEO anal\u00fdza) je jedn\u00fdm zo z\u00e1kladn\u00fdch kame\u0148ov \u00faspe\u0161n\u00e9ho webu a \u010dasto jedn\u00fdm z prv\u00fdch krokov (popri <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/analyza-klicovych-slov.html\">anal\u00fdze k\u013e\u00fa\u010dov\u00fdch slov<\/a>), ktor\u00fd by SEO \u0161pecialisti mali uskuto\u010dni\u0165.<\/p>\n\n\n\n<p>V skratke ide o audit <strong>technick\u00fdch<\/strong> a <strong>obsahov\u00fdch prvkov webu<\/strong>, identifik\u00e1ci\u00ed probl\u00e9mov\u00fdch miest, ktor\u00e9 by mohli vies\u0165 ku zv\u00fd\u0161eniu organickej n\u00e1v\u0161tevnosti a n\u00e1vrh ich rie\u0161enia.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Pripravili sme pre v\u00e1s <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1uKzjHKPThFDB_oHfkeoXYi2rCkvhlhCoRWRYptjUa7I\/edit?usp=sharing\">SEO audit checklist<\/a>, v\u010faka ktor\u00e9mu hravo zvl\u00e1dnete SEO audit v\u00e1\u0161ho webu aj bez technick\u00fdch znalost\u00ed.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Na spracovanie SEO auditu v Marketing Miner vyu\u017eijete sekciu <strong>Reporty (URL minery)<\/strong>. Kliknite teda na <a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\">Vytvori\u0165 report<\/a> a zvo\u013ete <strong>URL<\/strong>.<\/p>\n\n\n\n<p>Ako vstup zvo\u013ete v\u013eavo <strong>Nahra\u0165 z URL<\/strong>, kde vlo\u017e\u00edte va\u0161u sitemapu, napr\u00edklad: <a href=\"https:\/\/www.marketingminer.com\/sitemap.xml\">https:\/\/www.marketingminer.com\/sitemap.xml<\/a> a stla\u010dte <strong>Upload<\/strong>. V\u010faka tomu nemus\u00edte ru\u010dne kop\u00edrova\u0165 URL adresy v\u00e1\u0161ho webu, ale Marketing Miner si ich stiahne automaticky zo sitemapy v\u00e1\u0161ho webu.&nbsp;<\/p>\n\n\n\n<p>Op\u00e4\u0165 zvo\u013ete <strong>trh<\/strong> a v \u010fal\u0161om kroku zaklikajte minery. ktor\u00e9 sa hodia na SEO audit webu. Ka\u017ed\u00e9mu sa m\u00f4\u017ee hodi\u0165 nie\u010do in\u00e9, my odpor\u00fa\u010dame zaklika\u0165 na za\u010diatok hlavne tieto:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-stavovych-kodov-a-presmerovani\/\">Stavov\u00fd k\u00f3d<\/a><\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-rychlosti-nacitania-stranok-a-ich-pouzitelnosti\/\">R\u00fdchlos\u0165 na\u010d\u00edtania<\/a><\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-indexacie-stranok-na-google\/\">Kontrola index\u00e1cie<\/a><\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-indexovatelnosti-url\/\">Kontrola indexovate\u013enosti<\/a><\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/obsahova-analyza\/\">Anal\u00fdza obsahu<\/a><\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-funkcnosti-odkazov-broken-link-checker\/\">Kontrola nefunk\u010dn\u00fdch odkazov<\/a><\/li><\/ul>\n\n\n\n<p>N\u00e1sledne op\u00e4\u0165 sta\u010d\u00ed stla\u010di\u0165 <strong>Z\u00edska\u0165 d\u00e1ta<\/strong> a Marketing Miner za\u010dne report spracov\u00e1va\u0165.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Ako pracova\u0165 s v\u00fdstupn\u00fdm reportom a ako si spracova\u0165 SEO audit krok za krokom n\u00e1jdete v na\u0161om n\u00e1vode: <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/seo-audit-krok-za-krokem.html\">https:\/\/www.marketingminer.com\/sk\/blog\/seo-audit-krok-za-krokem.html<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Link building<\/h2>\n\n\n\n<p><strong>Link building<\/strong> je jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch faktorov pri raden\u00ed v\u00fdsledkov vyh\u013ead\u00e1vania v pr\u00edpade, ke\u010f maj\u00fa vyh\u013ead\u00e1va\u010de dostatok kvalitn\u00e9ho obsahu. Patr\u00ed do skupiny off-page faktorov, \u010do znamen\u00e1, \u017ee sa jedn\u00e1 o optimaliz\u00e1ciu mimo va\u0161ich str\u00e1nok.&nbsp;<\/p>\n\n\n\n<p>Marketing Miner v\u00e1m pri link building pom\u00f4\u017ee nasledovne:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/www.alza.sk%2Fnotebooky%2F18842920.htm\/sk\/competing-pages?scheme=https&amp;domainType=prefix\">Konkuren\u010dn\u00e9 str\u00e1nky<\/a> &#8211; objavte str\u00e1nky, ktor\u00e9 sa zobrazuj\u00fa na rovnak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a nadvia\u017ete s nimi spolupr\u00e1cu&nbsp;<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/monitoring-zmienok\/\">Monitoring zmienok<\/a> &#8211; objavte zmienky v\u00e1\u0161ho brandu, cez ktor\u00e9 nem\u00e1te sp\u00e4tn\u00fd odkaz<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/evidencia-a-kontrola-spatnych-odkazov\/\">Monitoring sp\u00e4tn\u00fdch odkazov<\/a> &#8211; monitorujte si funk\u010dnos\u0165 sp\u00e4tn\u00fdch odkazov<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/link-prospecting-pomocou-vyhladavacov\/\">Link prospecting<\/a> &#8211; tento miner v\u00e1m stiahne prv\u00fdch 60 v\u00fdsledkov vyh\u013ead\u00e1vania na vami zadan\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/najdenie-kontaktnych-udajov-domeny\/\">Contact finder<\/a> &#8211; z\u00edskajte hromadne kontaktn\u00e9 inform\u00e1cie (e-mail a soci\u00e1lne siete) k dan\u00fdm dom\u00e9nam<\/li><\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 inform\u00e1cie ako na link building krok za krokom si m\u00f4\u017eete pre\u010d\u00edta\u0165 v tomto \u010dl\u00e1nku <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/link-building-co-to-je.html\">https:\/\/www.marketingminer.com\/sk\/blog\/link-building-co-to-je.html<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Anal\u00fdza konkurencie<\/h2>\n\n\n\n<p>Marketing Miner v\u00e1m v pr\u00edpade <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/analyza-konkurence.html\">anal\u00fdzy konkurencie<\/a> pom\u00f4\u017ee nasleduj\u00facimi sp\u00f4sobmi:&nbsp;<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/alza.sk\/sk\/serp-visibility?scheme=&amp;domainType=subdomain\">Vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010di<\/a> &#8211; po zadan\u00ed dom\u00e9ny alebo URL z\u00edst\u00edte na ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa zobrazuje va\u0161a konkurencia vo vyh\u013ead\u00e1van\u00ed a ak\u00fa m\u00e1 odhadovan\u00fa n\u00e1v\u0161tevnos\u0165.<\/li><li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/www.alza.sk%2Fnotebooky%2F18842920.htm\/sk\/serp-visibility?scheme=https&amp;domainType=prefix\">Konkuren\u010dn\u00e9 str\u00e1nky<\/a> &#8211; objavte str\u00e1nky, ktor\u00e9 v\u00e1m konkuruj\u00fa vo vyh\u013ead\u00e1van\u00ed. T\u00fato sekciu m\u00f4\u017eete vyu\u017ei\u0165 aj na link prospecting (objavenie str\u00e1nok, s ktor\u00fdmi by ste mohli nadviaza\u0165 nejak\u00e9 partnerstvo alebo z\u00edska\u0165 sp\u00e4tn\u00fd odkaz).<\/li><li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/www.alza.sk\/sk\/content-gap?scheme=https&amp;domainType=subdomain\">Content gap<\/a> &#8211; objavte k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00e9 sa zobrazuj\u00fa va\u0161i konkurenti, ale vy nie.<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/monitoring-zmienok\/\">Monitoring zmienok<\/a> &#8211; zalo\u017ete si projekt a za\u010dnite monitorova\u0165 zmienky brandu v\u00e1\u0161ho konkurenta. \u013dahko tak zist\u00edte, ako sa o nich \u013eudia rozpr\u00e1vaj\u00fa v diskusi\u00e1ch a kde si kupuj\u00fa PR \u010dl\u00e1nky.&nbsp;<\/li><li><a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/alerting\/\">Alerting<\/a> &#8211; nastavte si Alerting a sledujte, ak\u00e9 zmeny na webe vykon\u00e1va v\u00e1\u0161 konkurent.<\/li><\/ul>\n\n\n\n<h2>Z\u00e1ver<\/h2>\n\n\n\n<p>Ke\u010f\u017ee ste sa dostali a\u017e na z\u00e1ver tohto \u010dl\u00e1nku, tak pevne ver\u00edm, \u017ee ste sa pomocou neho nau\u010dili pracova\u0165 s n\u00e1strojom a lep\u0161ie u\u017e pozn\u00e1te jednotliv\u00e9 sekcie a \u010do v nich n\u00e1js\u0165. \u010eal\u0161ie zdroje, ktor\u00e9 v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 pri vzdel\u00e1van\u00ed:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/help.marketingminer.com\/sk\/\">N\u00e1poveda<\/a> &#8211; n\u00e1jdete tu vysvetlenie v\u0161etk\u00fdch funkci\u00ed a metr\u00edk n\u00e1stroja.<\/li><li><a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/academmy\">Akad\u00e9MMia<\/a> &#8211; n\u00e1vody (\u010dasto aj s videom), ktor\u00e9 v\u00e1m pom\u00f4\u017eu vyrie\u0161i\u0165 konkr\u00e9tny probl\u00e9m v oblasti SEO pomocou Marketing Mineru.&nbsp;<\/li><li><a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">Blog<\/a> &#8211; miesto, kde n\u00e1jdete r\u00f4zne zauj\u00edmavosti z oblasti SEO, marketingu alebo novinky z n\u00e1\u0161ho n\u00e1stroja.&nbsp;<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=tQhDT9OQElA\">Marketing Miner Youtube kan\u00e1l<\/a> &#8211; vhodn\u00e9 pre t\u00fdch, ktor\u00ed sa radi vzdel\u00e1vaj\u00fa z vide\u00ed.<\/li><\/ol>\n\n\n\n<h3>V\u00fdber tarifu<\/h3>\n\n\n\n<p>Marketing Miner pon\u00faka nieko\u013eko r\u00f4znych druhov tarifov. Viac podrobnost\u00ed n\u00e1jdete v na\u0161om <a href=\"https:\/\/www.marketingminer.com\/sk\/pricing\">Cenn\u00edku<\/a>.<\/p>\n\n\n\n<h3>Bezplatn\u00e9 predstavenie n\u00e1stroja (demo)<\/h3>\n\n\n\n<p>Pokia\u013e by v\u00e1m \u010doko\u013evek nebolo jasn\u00e9 a budete ma\u0165 chv\u00ed\u013eku \u010das, radi si s vami zavol\u00e1me. Po\u010das online stretnutia v\u00e1m predstav\u00edme Marketing Miner a vysvetl\u00edme ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 vo va\u0161om biznise. <strong>Online hovory<\/strong> s\u00fa \u00faplne bezplatn\u00e9. Sta\u010d\u00ed si vybra\u0165 vhodn\u00fd de\u0148 a \u010das: <a href=\"https:\/\/www.marketingminer.com\/sk\/demo\">Rezervujte si term\u00edn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Miner je komplexn&yacute; SEO n&aacute;stroj, ktor&yacute; v&aacute;m poskytne potrebn&eacute; d&aacute;ta na zv&yacute;&scaron;enie vidite&#318;nosti vo vyh&#318;ad&aacute;va&#269;och.&nbsp; V tomto n&aacute;vode v&aacute;m uk&aacute;&#382;eme krok za krokom, ako si nastavi&#357; Marketing Miner, v &#269;om v&aacute;m dok&aacute;&#382;e pom&ocirc;c&#357;, ako z&iacute;ska&#357; konkr&eacute;tne marketingov&eacute; d&aacute;ta a ako mera&#357; v&aacute;&scaron; &uacute;spech v online marketingu. Obsah:&nbsp; Ako si vytvori&#357; a nastavi&#357; projekt Hromadn&eacute; &#8230; <a title=\"Prv\u00e9 kroky v Marketing Miner\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/\" aria-label=\"Viac na Prv\u00e9 kroky v Marketing Miner\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[31],"kbtag":[53,70,54,67,69,48,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prv\u00e9 kroky v Marketing Miner - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketing Miner je komplexn\u00fd SEO n\u00e1stroj, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp; V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prv\u00e9 kroky v Marketing Miner - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Marketing Miner je komplexn\u00fd SEO n\u00e1stroj, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp; V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Miner Knowledge Base\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingminer\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T08:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/03\/prve-kroky-v-marketing-miner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1331\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/03\/prve-kroky-v-marketing-miner.png\" \/>\n<meta name=\"twitter:site\" content=\"@marketingminer\" \/>\n<meta name=\"twitter:label1\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/\",\"url\":\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/\",\"name\":\"Prv\u00e9 kroky v Marketing Miner - Marketing Miner Knowledge Base\",\"isPartOf\":{\"@id\":\"https:\/\/help.marketingminer.com\/sk\/#website\"},\"datePublished\":\"2021-03-05T09:40:35+00:00\",\"dateModified\":\"2022-09-06T08:12:22+00:00\",\"description\":\"Marketing Miner je komplexn\u00fd SEO n\u00e1stroj, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp; V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme\",\"breadcrumb\":{\"@id\":\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.marketingminer.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prv\u00e9 kroky v Marketing Miner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.marketingminer.com\/sk\/#website\",\"url\":\"https:\/\/help.marketingminer.com\/sk\/\",\"name\":\"Marketing Miner Knowledge Base\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/help.marketingminer.com\/sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.marketingminer.com\/sk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/help.marketingminer.com\/sk\/#organization\",\"name\":\"Marketing Miner\",\"url\":\"https:\/\/help.marketingminer.com\/sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/help.marketingminer.com\/sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"contentUrl\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"width\":4098,\"height\":819,\"caption\":\"Marketing Miner\"},\"image\":{\"@id\":\"https:\/\/help.marketingminer.com\/sk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingminer\/\",\"https:\/\/twitter.com\/marketingminer\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prv\u00e9 kroky v Marketing Miner - Marketing Miner Knowledge Base","description":"Marketing Miner je komplexn\u00fd SEO n\u00e1stroj, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp; V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/","og_locale":"sk_SK","og_type":"article","og_title":"Prv\u00e9 kroky v Marketing Miner - Marketing Miner Knowledge Base","og_description":"Marketing Miner je komplexn\u00fd SEO n\u00e1stroj, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp; V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme","og_url":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/","og_site_name":"Marketing Miner Knowledge Base","article_publisher":"https:\/\/www.facebook.com\/marketingminer\/","article_modified_time":"2022-09-06T08:12:22+00:00","og_image":[{"width":1331,"height":746,"url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/03\/prve-kroky-v-marketing-miner.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/03\/prve-kroky-v-marketing-miner.png","twitter_site":"@marketingminer","twitter_misc":{"Predpokladan\u00fd \u010das \u010d\u00edtania":"11 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/","url":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/","name":"Prv\u00e9 kroky v Marketing Miner - Marketing Miner Knowledge Base","isPartOf":{"@id":"https:\/\/help.marketingminer.com\/sk\/#website"},"datePublished":"2021-03-05T09:40:35+00:00","dateModified":"2022-09-06T08:12:22+00:00","description":"Marketing Miner je komplexn\u00fd SEO n\u00e1stroj, ktor\u00fd v\u00e1m poskytne potrebn\u00e9 d\u00e1ta na zv\u00fd\u0161enie vidite\u013enosti vo vyh\u013ead\u00e1va\u010doch.&nbsp; V tomto n\u00e1vode v\u00e1m uk\u00e1\u017eeme","breadcrumb":{"@id":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/help.marketingminer.com\/sk\/clanok\/prve-kroky-v-marketing-miner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.marketingminer.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Prv\u00e9 kroky v Marketing Miner"}]},{"@type":"WebSite","@id":"https:\/\/help.marketingminer.com\/sk\/#website","url":"https:\/\/help.marketingminer.com\/sk\/","name":"Marketing Miner Knowledge Base","description":"Just another WordPress site","publisher":{"@id":"https:\/\/help.marketingminer.com\/sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.marketingminer.com\/sk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/help.marketingminer.com\/sk\/#organization","name":"Marketing Miner","url":"https:\/\/help.marketingminer.com\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/help.marketingminer.com\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","contentUrl":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","width":4098,"height":819,"caption":"Marketing Miner"},"image":{"@id":"https:\/\/help.marketingminer.com\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingminer\/","https:\/\/twitter.com\/marketingminer"]}]}},"_links":{"self":[{"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/kb\/4666"}],"collection":[{"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/comments?post=4666"}],"version-history":[{"count":12,"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/kb\/4666\/revisions"}],"predecessor-version":[{"id":6192,"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/kb\/4666\/revisions\/6192"}],"wp:attachment":[{"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/media?parent=4666"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/kbtopic?post=4666"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/help.marketingminer.com\/sk\/wp-json\/wp\/v2\/kbtag?post=4666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}