{"id":529,"date":"2020-06-17T14:02:54","date_gmt":"2020-06-17T12:02:54","guid":{"rendered":"http:\/\/help2.marketingminer.com\/?post_type=kb&#038;p=529"},"modified":"2025-09-29T14:35:31","modified_gmt":"2025-09-29T12:35:31","slug":"predstavenie-nastroja","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/predstavenie-nastroja\/","title":{"rendered":"Predstavenie n\u00e1stroja"},"content":{"rendered":"\n<p>Marketing Miner je d\u00e1ta miningov\u00fd n\u00e1stroj v oblasti online marketingu. Jeho funkcionalita a sila spo\u010d\u00edva v jeho rozmanitosti a flexibilite. Nejedn\u00e1 sa o n\u00e1stroj, ktor\u00fd by za v\u00e1s vytv\u00e1ral \u00fa\u017easn\u00e9 grafy a preh\u013eadn\u00e9 reporty, ale o n\u00e1stroj, ktor\u00fd sa dok\u00e1\u017ee dosta\u0165 r\u00fdchlo a efekt\u00edvne k tvrd\u00fdm d\u00e1tam, na ktor\u00fdch m\u00f4\u017eete stava\u0165 sv\u00f4j biznis.<\/p>\n\n\n\n<h2>Webin\u00e1r pr\u00e1ce s n\u00e1strojom<\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/tQhDT9OQElA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2>Stru\u010dn\u00fd popis fungovania n\u00e1stroja<\/h2>\n\n\n\n<p>N\u00e1stroj funguje na b\u00e1ze troch krokov:<\/p>\n\n\n\n<ol>\n<li><strong>Vlo\u017eenie d\u00e1t. <\/strong>U\u017e\u00edvate\u013e vlo\u017e\u00ed vstupn\u00fd dataset pre vybran\u00fd typ Minerov (fr\u00e1zy, dom\u00e9ny, URL, produkty).<\/li>\n\n\n\n<li><strong>Vo\u013eba minerov.<\/strong> U\u017e\u00edvate\u013e vyberie konkr\u00e9tny minery (kontrola index\u00e1cie, kontrola poz\u00edci\u00ed, d\u00e1ta ze suggestion n\u00e1strojov, soci\u00e1lne sign\u00e1ly &#8230;). N\u00e1stroj potom spracuje vlo\u017een\u00e9 d\u00e1ta a z\u00edska k nim v\u00fdstup. Po dokon\u010den\u00ed \u00falohy za\u0161le Marketing Miner u\u017e\u00edvate\u013eovi v\u00fdstup do emailu.<\/li>\n\n\n\n<li><strong>Anal\u00fdza a spracovanie z\u00edskan\u00fdch d\u00e1t.<\/strong> V\u0161etky v\u00fdstupy s\u00fa dostupn\u00e9 priamo v n\u00e1stroji. Pre niektor\u00fdch typy Minerov s\u00fa hne\u010f dostupn\u00e9 aj preh\u013eadn\u00e9 grafy a \u0161tatistiky. Pre d\u00f4kladnej\u0161iu anal\u00fdzu je potom mo\u017en\u00e9 vyu\u017ei\u0165 napr\u00edklad Excel.<\/li>\n<\/ol>\n\n\n\n<p>V prvnom kroku je potrebn\u00e9 si najsk\u00f4r uvedomi\u0165, ak\u00fd vstup chce u\u017e\u00edvate\u013e n\u00e1stroju pod\u00e1va\u0165. Marketing Miner podporuje nasleduj\u00face vstupy:<\/p>\n\n\n\n<ul>\n<li><strong>Fr\u00e1zy:<\/strong> seo, eshop,&#8230;<\/li>\n\n\n\n<li><strong>Dom\u00e9ny:<\/strong> example.tld<\/li>\n\n\n\n<li><strong>URL:<\/strong>&nbsp;http:\/\/www.example.tld\/new.php<\/li>\n\n\n\n<li><strong>N\u00e1zvy produktov:<\/strong> Asus Zenbook UX303LA-RO593T<\/li>\n<\/ul>\n\n\n\n<p>Pri\u010dom pre ka\u017ed\u00fd vstup m\u00e1 u\u017e\u00edvate\u013e k dispoz\u00edcii sadu minerov, ktor\u00e9 s\u00fa pre neho pripraven\u00e9 z\u00edskava\u0165 d\u00e1ta.<\/p>\n\n\n\n<h2>Typy minerov<\/h2>\n\n\n\n<p>Minery s\u00fa rozdelen\u00e9 pod\u013ea vstupu, ktor\u00fd spracov\u00e1vaj\u00fa, na Keyword Minerov (fr\u00e1zy), Domain Minerov (dom\u00e9ny), URL Minerov a Product Minerov.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"271\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekcia-reportov-1024x271.jpg\" alt=\"Typy minerov\" class=\"wp-image-531\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekcia-reportov-1024x271.jpg 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekcia-reportov-300x79.jpg 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekcia-reportov-768x203.jpg 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekcia-reportov-1536x406.jpg 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekcia-reportov.jpg 1581w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Pod\u013ea vstupu sa teda u\u017e\u00edvate\u013e mus\u00ed nasjk\u00f4r rozhodn\u00fa\u0165, ak\u00fd typ minerov chce pou\u017ei\u0165. Ak chce vklada\u0165 fr\u00e1zy, tak jeden z Keyword Minerov, ak URL, tak URL Minery at\u010f.<\/p>\n\n\n\n<h2>Ak\u00e9 d\u00e1ta Marketing Miner umo\u017e\u0148uje z\u00edskava\u0165<\/h2>\n\n\n\n<p>Minerov je viac ako 50, pri\u010dom ka\u017ed\u00fd si je mo\u017en\u00e9 predstavi\u0165 ako samostatn\u00fd zdroj, ktor\u00fd sa star\u00e1 o z\u00edskavanie d\u00e1t. Na u\u017e\u00edvate\u013eovi je len za\u0161krtn\u00fa\u0165 ak\u00e9 d\u00e1ta chce pre vstup z\u00edskava\u0165. Najpou\u017e\u00edvanej\u0161\u00edmi minermi s\u00fa:<\/p>\n\n\n\n<ul>\n<li><strong>Search Volume<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/sk\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.search_volume\">Uk\u00e1\u017eka<\/a>): Z\u00edskavanie d\u00e1t o h\u013eadanosti fr\u00e1z v Google.<\/li>\n\n\n\n<li><strong>SERP Position<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/sk\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_position\">Uk\u00e1\u017eka<\/a>): Automatick\u00e1 kontrola poz\u00edci\u00ed dom\u00e9ny na \u0161pecifikovan\u00e9 fr\u00e1zy vo vyh\u013ead\u00e1va\u010doch.<\/li>\n\n\n\n<li><strong>N\u00e1vrhy k\u013e\u00fa\u010dov\u00fdch slov<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/sk\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.adwords_suggest\">Uk\u00e1\u017eka<\/a>): N\u00e1vrh a\u017e 800 fr\u00e1z z AdWords rovnako, ako sa d\u00e1 z n\u00e1vrhu k\u013e\u00fa\u010dov\u00fdch slov v tomto n\u00e1stroji. Tu ale m\u00f4\u017eete d\u00e1ta z\u00edskava\u0165 hromadne.<\/li>\n\n\n\n<li><strong>Contact Finder<\/strong>&nbsp;(<a href=\"https:\/\/www.marketingminer.com\/sk\/report\/eb8738d7b1da0b484f7c13c0f5ed38813a242ffe99a92136d9e0873a5ffb1e40\/visualize\/miner.domain.contact_finder\">Uk\u00e1\u017eka<\/a>): Automatick\u00e1 detekcia prioritne pou\u017e\u00edvan\u00e9ho emailu, kontaktnej str\u00e1nky a soci\u00e1lnych profilov, n\u00e1le\u017eiacich danej webovej str\u00e1nke.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Miner je d&aacute;ta miningov&yacute; n&aacute;stroj v oblasti online marketingu. Jeho funkcionalita a sila spo&#269;&iacute;va v jeho rozmanitosti a flexibilite. Nejedn&aacute; sa o n&aacute;stroj, ktor&yacute; by za v&aacute;s vytv&aacute;ral &uacute;&#382;asn&eacute; grafy a preh&#318;adn&eacute; reporty, ale o n&aacute;stroj, ktor&yacute; sa dok&aacute;&#382;e dosta&#357; r&yacute;chlo a efekt&iacute;vne k tvrd&yacute;m d&aacute;tam, na ktor&yacute;ch m&ocirc;&#382;ete stava&#357; sv&ocirc;j biznis. Webin&aacute;r pr&aacute;ce &#8230; <a title=\"Predstavenie n\u00e1stroja\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/predstavenie-nastroja\/\" aria-label=\"Viac na Predstavenie n\u00e1stroja\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[31],"kbtag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predstavenie n\u00e1stroja - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketing Miner je d\u00e1ta miningov\u00fd n\u00e1stroj v oblasti online marketingu. Jeho funkcionalita a sila spo\u010d\u00edva v jeho rozmanitosti a flexibilite. 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