{"id":5438,"date":"2021-07-30T09:35:39","date_gmt":"2021-07-30T07:35:39","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5438"},"modified":"2022-10-12T12:34:38","modified_gmt":"2022-10-12T10:34:38","slug":"kanibalizacia","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/kanibalizacia\/","title":{"rendered":"Kanibaliz\u00e1cia"},"content":{"rendered":"\n<p>Potrebujete z\u00edska\u0165 inform\u00e1cie o tom, \u010di na va\u0161om webe neprebieha <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/kanibalizace-klicovych-slov.html\">kanibaliz\u00e1cia k\u013e\u00fa\u010dov\u00fdch slov<\/a>? Presne od toho je vo <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/alza.sk\/sk\/cannibalization?scheme=&amp;domainType=subdomain\">Website profilery<\/a> a podsekcia <strong>Kanibliz\u00e1cia<\/strong>, kde to m\u00f4\u017eete zisti\u0165 na jeden klik.<\/p>\n\n\n\n<p><strong>Vysk\u00fa\u0161ajte Marketing Miner teraz: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=sk\" width=\"100%\"><\/iframe>\n\n\n\n<h2>\u010co je kanibaliz\u00e1cia k\u013e\u00fa\u010dov\u00fdch slov?<\/h2>\n\n\n\n<p>Kanibaliz\u00e1cia k\u013e\u00fa\u010dov\u00fdch slov je stav, kedy si vo v\u00fdsledkoch vyh\u013ead\u00e1vania konkuruj\u00fa dve r\u00f4zne vstupn\u00e9 str\u00e1nky <strong>s rovnak\u00fdm informa\u010dn\u00fdm poslan\u00edm<\/strong> na rovnak\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Podrobn\u00e9 inform\u00e1cie o tom, \u010do je kanibaliz\u00e1cia k\u013e\u00fa\u010dov\u00fdch slov a pre\u010do predstavuje probl\u00e9m n\u00e1jdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/kanibalizace-klicovych-slov.html\">https:\/\/www.marketingminer.com\/sk\/blog\/kanibalizace-klicovych-slov.html<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>\u010co v\u0161etko m\u00f4\u017eete vo Website profilery analyzova\u0165?<\/h2>\n\n\n\n<p>Na v\u00fdber m\u00e1te 4 mo\u017enosti toho, \u010do m\u00f4\u017eete vlo\u017ei\u0165 na vstup do Website profileru:<\/p>\n\n\n\n<ul><li><strong>URL<\/strong> &#8211; na vstup vlo\u017e\u00edte URL adresu (napr. <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">https:\/\/www.marketingminer.com\/sk\/blog<\/a>) a z\u00edskaj\u00fa sa v\u00e1m d\u00e1ta v presnej zhode iba k tejto URL.&nbsp;<\/li><li><strong>Prefix<\/strong> &#8211; na vstup vlo\u017e\u00edte URL adresu (napr.<a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">https:\/\/www.marketingminer.com\/sk\/blog<\/a>) a z\u00edskaj\u00fa sa v\u00e1m d\u00e1ta pre v\u0161etky podstr\u00e1nky, ktor\u00e9 obsahuj\u00fa v sebe vlo\u017een\u00fa predponu URL \u201c<a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">https:\/\/www.marketingminer.com\/sk\/blog<\/a>\u201d, \u010di\u017ee aj napr\u00edklad <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/seo-audit-krok-za-krokem.html\">https:\/\/www.marketingminer.com\/sk\/blog\/seo-audit-krok-za-krokem.html<\/a> &#8211; vr\u00e1tane v\u0161etk\u00fdch parametrov.&nbsp;<\/li><li><strong>Domain<\/strong> &#8211; v tomto pr\u00edpade vlo\u017e\u00edte dom\u00e9nu alebo subdom\u00e9nu (napr. <strong>www.alza.sk<\/strong>) a z\u00edskaj\u00fa sa v\u00e1m d\u00e1ta ku danej konkr\u00e9tnej <strong>dom\u00e9ne alebo subdom\u00e9ne<\/strong>.<\/li><li><strong>Domain + subdomains<\/strong> &#8211; na vstup vlo\u017e\u00edte dom\u00e9nu (napr. <strong>alza.sk<\/strong>) a z\u00edskaj\u00fa sa v\u00e1m d\u00e1ta k danej <strong>dom\u00e9ne a v\u0161etk\u00fdm jej subdom\u00e9nam <\/strong>(\u010di\u017ee napr\u00edklad aj d\u00e1ta pre <strong>\u201cdwn.alza.sk\u201d<\/strong>).<\/li><\/ul>\n\n\n\n<h2>Sekcia Kanibaliz\u00e1cia<\/h2>\n\n\n\n<p>Kanibaliz\u00e1ciu odpor\u00fa\u010dame kontrolova\u0165 na \u00farovni celej dom\u00e9ny, ale v tomto konkr\u00e9tnom pr\u00edpade si to m\u00f4\u017eeme uk\u00e1za\u0165 iba pre ur\u010dit\u00fa sekciu. V na\u0161om pr\u00edpade chceme overi\u0165 kanibaliz\u00e1ciu pre web <strong>Alza.sk<\/strong> a sekciu <strong>Hra\u010dky<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Na vstup preto vlo\u017e\u00edme t\u00fato URL: <a href=\"https:\/\/www.alza.sk\/hracky\">https:\/\/www.alza.sk\/hracky<\/a> a zvol\u00edme ako vstup <strong>Prefix URL<\/strong>. T\u00fdm p\u00e1dom sa n\u00e1m spracuj\u00fa v\u0161etky URL, ktor\u00e9 obsahuj\u00fa v sebe tento prefix (za\u010diatok).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Po kliknut\u00ed na <strong>Z\u00edska\u0165 d\u00e1ta<\/strong> sa v\u00e1m vyprofiluj\u00fa detailn\u00e9 inform\u00e1cie o kanibaliz\u00e1ci\u00ed k\u013e\u00fa\u010dov\u00fdch slov, na ktor\u00e9 sa dan\u00e1 dom\u00e9na zobrazuje vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"476\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery-1024x476.png\" alt=\"Sekcia kanibaliz\u00e1cia vo Website profilery\" class=\"wp-image-5439\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery-1024x476.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery-300x140.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery-768x357.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery-1536x714.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery-150x70.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/sekcia-kanibalizacia-vo-website-profilery.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Tabu\u013eka Kanibaliz\u00e1cia<\/h2>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Pokia\u013e m\u00e1te bezplatn\u00fd tarif Minee, v tabu\u013eke Kanibaliz\u00e1cia uvid\u00edte iba prv\u00fdch 10 k\u013e\u00fa\u010dov\u00fdch slov, pre ktor\u00e9 nast\u00e1va kanibaliz\u00e1cia vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Pokia\u013e chcete vidie\u0165 v\u0161etky k\u013e\u00fa\u010dov\u00e9 slov\u00e1, zaobstarajte si niektor\u00fd <a href=\"https:\/\/www.marketingminer.com\/sk\/pricing\">z platen\u00fdch tarifov<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Po vyprofilovan\u00ed d\u00e1t sa v\u00e1m zobraz\u00ed tabu\u013eka, v ktorej n\u00e1jdete nasleduj\u00face st\u013apce:<\/p>\n\n\n\n<ul><li><strong>K\u013e\u00fa\u010dov\u00e9 slovo <\/strong>&#8211; k\u013e\u00fa\u010dov\u00e9 slovo, pre ktor\u00e9 nastav\u00e1 kanibaliz\u00e1cia<\/li><li><strong>H\u013eadanos\u0165 <\/strong>&#8211; priemern\u00e1 mesa\u010dn\u00e1 h\u013eadanos\u0165 dan\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova (vypo\u010d\u00edtan\u00e1 z posledn\u00fdch 12 mesiacov)<\/li><li><strong>Po\u010det vstupn\u00fdch str\u00e1nok <\/strong>&#8211; po\u010det vstupn\u00fdch str\u00e1nok, ktor\u00e9 sa navz\u00e1jom kanibalizuj\u00fa vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Po kliknut\u00ed na toto \u010d\u00edslo sa v\u00e1m zobrazia \u010fal\u0161ie 2 st\u013apce:<ul><li><strong>Vstupn\u00e1 str\u00e1nka<\/strong> &#8211; vstupn\u00e1 str\u00e1nka, pre ktor\u00fa nast\u00e1va kanibaliz\u00e1cia<\/li><li><strong>Najlep\u0161ia poz\u00edcia <\/strong>&#8211; na akej najlep\u0161ej poz\u00edci\u00ed sa zobrazila vo v\u00fdsledkoch vyh\u013ead\u00e1vania dan\u00e1 vstupn\u00e1 str\u00e1nka<\/li><\/ul><\/li><li><strong>Najviditelnej\u0161ia vstupn\u00e1 str\u00e1nka <\/strong>&#8211; vstupn\u00e1 str\u00e1nka, ktor\u00e1 sa zobrazila na najlep\u0161ej poz\u00edci\u00ed vo v\u00fdsledkoch vyh\u013ead\u00e1vania a t\u00fdm p\u00e1dom je pod\u013ea Google tou najautoritat\u00edvnej\u0161ou vstupnou str\u00e1nkou pre dan\u00fa fr\u00e1zu. <strong>&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<h3>Filtr\u00e1cia<\/h3>\n\n\n\n<p>Vpravo v tabu\u013eke sa nach\u00e1dza tla\u010didlo <strong>Filtr\u00e1cia<\/strong>, pomocou ktor\u00e9ho m\u00f4\u017eete v tabu\u013eke Kanibaliz\u00e1cia filtrova\u0165 pod\u013ea nasleduj\u00facich st\u013apcov:<\/p>\n\n\n\n<ul><li><strong>H\u013eadanos\u0165<\/strong> (v\u00e4\u010d\u0161ie, men\u0161ie, hodnota medzi)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"275\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler-1024x275.png\" alt=\"Filtr\u00e1cia vo Website profilery\" class=\"wp-image-5174\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler-1024x275.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler-300x80.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler-768x206.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler-1536x412.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler-150x40.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtracia-website-profiler.png 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Export kanibaliz\u00e1cie<\/h3>\n\n\n\n<p>K\u013e\u00fa\u010dov\u00e9 slov\u00e1, pre ktor\u00e9 nast\u00e1va kanibaliz\u00e1cia si m\u00f4\u017eete stiahnu\u0165 kliknut\u00edm na tla\u010didlo <strong>Stiahnu\u0165 d\u00e1ta<\/strong> a \u010falej s nimi pracova\u0165 v Exceli. Cena za stiahnutie 1 k\u013e\u00fa\u010dov\u00e9ho slova je <strong>5 kreditov<\/strong>.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO: <\/strong>Cena za stiahnutie 1 k\u013e\u00fa\u010dov\u00e9ho slova (riadku) je <strong>5 kreditov<\/strong>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Ak\u00e9 d\u00e1ta poskytuje Website profiler<\/h2>\n\n\n\n<p>Website profiler \u010derp\u00e1 d\u00e1ta z internej datab\u00e1zy Marketing Mineru, ktor\u00e1 ka\u017ed\u00fd mesiac kumuluje inform\u00e1cie z <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/clickstream-data-hledanost-google.html\">click-stream d\u00e1t<\/a> (d\u00e1ta tret\u00edch str\u00e1n o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov) a <strong>v\u00fdsledkov vyh\u013ead\u00e1van\u00ed Google<\/strong> na najh\u013eadanej\u0161ie fr\u00e1zy.&nbsp;<\/p>\n\n\n\n<h2>Ako pracova\u0165 s v\u00fdstupom kanibaliz\u00e1cie<\/h2>\n\n\n\n<p>D\u00e1ta zo sekcie Kanibaliz\u00e1cia m\u00f4\u017eete vyu\u017ei\u0165 na:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Odstr\u00e1nenie kanibaliz\u00e1cie <\/strong>&#8211; prejdite jednotliv\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a vstupn\u00e9 str\u00e1nky a overte, \u010di naozaj nast\u00e1va kanibaliz\u00e1cia k\u013e\u00fa\u010dov\u00fdch slov a \u010di ju treba rie\u0161i\u0165. Rie\u0161en\u00edm kanibaliz\u00e1cie m\u00f4\u017ee by\u0165 <strong>zl\u00fa\u010denie jednotliv\u00fdch vstupn\u00fdch str\u00e1nok<\/strong>, zlep\u0161enie <strong>intern\u00e9ho prelinkovania<\/strong> (uprednostnenie relevantnej\u0161ej vstupnej str\u00e1nky) alebo nasadenie <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/canonical-jak-spravne-pouzivat-kanonizaci.html\">canonical tagu<\/a>.<strong>&nbsp;<\/strong><\/li><li><strong>Identifik\u00e1ciu relevantnosti vstupnej str\u00e1nky<\/strong> &#8211; zistite, ktor\u00e1 vstupn\u00e1 str\u00e1nka je pre vyh\u013ead\u00e1va\u010d na dan\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo najrelevantnej\u0161ia (zobrazuje sa na najlep\u0161ej poz\u00edci\u00ed). Je to t\u00e1 vstupn\u00e1 str\u00e1nka, ktor\u00fa chcete aby sa na dan\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo zobrazovala? Ak nie, zapracujte na internom prelinkovan\u00ed, aby vyh\u013ead\u00e1va\u010d pochopil, ktor\u00e1 vstupn\u00e1 str\u00e1nka m\u00e1 cieli\u0165 na dan\u00fa fr\u00e1zu.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Potrebujete z&iacute;ska&#357; inform&aacute;cie o tom, &#269;i na va&scaron;om webe neprebieha kanibaliz&aacute;cia k&#318;&uacute;&#269;ov&yacute;ch slov? Presne od toho je vo Website profilery a podsekcia Kanibliz&aacute;cia, kde to m&ocirc;&#382;ete zisti&#357; na jeden klik. Vysk&uacute;&scaron;ajte Marketing Miner teraz: &#268;o je kanibaliz&aacute;cia k&#318;&uacute;&#269;ov&yacute;ch slov? Kanibaliz&aacute;cia k&#318;&uacute;&#269;ov&yacute;ch slov je stav, kedy si vo v&yacute;sledkoch vyh&#318;ad&aacute;vania konkuruj&uacute; dve r&ocirc;zne vstupn&eacute; str&aacute;nky s &#8230; <a title=\"Kanibaliz\u00e1cia\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kanibalizacia\/\" aria-label=\"Viac na Kanibaliz\u00e1cia\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[43,107],"kbtag":[53,67,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kanibaliz\u00e1cia - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Potrebujete z\u00edska\u0165 inform\u00e1cie o tom, \u010di na va\u0161om webe neprebieha kanibaliz\u00e1cia k\u013e\u00fa\u010dov\u00fdch slov? 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