{"id":5556,"date":"2021-08-06T10:18:27","date_gmt":"2021-08-06T08:18:27","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&p=5556"},"modified":"2021-08-06T10:18:27","modified_gmt":"2021-08-06T08:18:27","slug":"co-je-featured-snippet-a-ako-sa-do-neho-dostat","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-featured-snippet-a-ako-sa-do-neho-dostat\/","title":{"rendered":"\u010co je featured snippet a ako sa do neho dosta\u0165"},"content":{"rendered":"\n

Featured snippet<\/strong> (\u010dasto nespr\u00e1vne naz\u00fdvan\u00fd aj nultn\u00e1 poz\u00edcia) je v\u00fdsledok vyh\u013ead\u00e1vania, ktor\u00fd sa zobraz\u00ed na Google vo vrchnej \u010dasti SERPu. Je to v podstate jednoduch\u00e9 zhrnutie odpovede na ot\u00e1zku pou\u017e\u00edvate\u013ea, pr\u00edpadne sa jedn\u00e1 o nejak\u00fd krokov\u00fd postup (n\u00e1vod), tabu\u013eku s \u00fadajmi alebo video.<\/p>\n\n\n\n

Obsah tohto v\u00fdsledku je prebrat\u00fd z ur\u010dit\u00e9ho webu, ktor\u00fd sa zobrazuje v organick\u00fdch v\u00fdsledkoch na prvej strane v\u00fdsledkov vyh\u013ead\u00e1vania<\/strong>. \u010ci\u017ee vyh\u013ead\u00e1va\u010d zoberie z webu \u010das\u0165 obsahu, ktor\u00e1 odpoved\u00e1 na pou\u017e\u00edvate\u013esk\u00fd dotaz a zobraz\u00ed ju priamo vo v\u00fdsledkoch vyh\u013ead\u00e1vania. <\/p>\n\n\n\n

Uk\u00e1\u017eka ako vyzer\u00e1 featured snippet<\/h2>\n\n\n\n
\"Uk\u00e1\u017eka<\/figure>\n\n\n\n

Na obr\u00e1zku vy\u0161\u0161ie vid\u00edte jednoduch\u00fd textov\u00fd odstavec (paragraf) so zhrnut\u00edm odpovede na ot\u00e1zku, ktor\u00fa pou\u017e\u00edvate\u013e zadal do vyh\u013ead\u00e1vania.<\/p>\n\n\n\n

Typy featured snippets<\/h2>\n\n\n\n

Moment\u00e1lne pozn\u00e1me 4 typy<\/strong> featured snippets (je mo\u017en\u00e9, \u017ee do bud\u00facna ich bude viac):<\/p>\n\n\n\n

  1. Textov\u00fd odstavec (paragraph snippets)<\/strong> –\u00a0 naj\u010dastej\u0161ie sa zobrazuje pri v\u0161eobecn\u00fdch ot\u00e1zkach a defin\u00edci\u00e1ch. Tento typ featured snippetu sa zobrazuje naj\u010dastej\u0161ie vo v\u00fdsledkoch vyh\u013ead\u00e1vania (jeho podiel je cca 80 %<\/strong> zo v\u0161etk\u00fdch typov featured snippets). Uk\u00e1\u017eku ako vyzer\u00e1 tento typ snippetu si viete pozrie\u0165 na obr\u00e1zku vy\u0161\u0161ie.<\/li>
  2. Zoznam (s odr\u00e1\u017ekami alebo \u010d\u00edslami)<\/strong> – s t\u00fdmto typom featured snippetu sa stret\u00e1vame pri r\u00f4znych n\u00e1vodoch a postupoch (recepty, DIY, \u2026).<\/li><\/ol>\n\n\n\n
    \"Uk\u00e1\u017eka<\/figure>\n\n\n\n

    3. Tabu\u013eka<\/strong> – vyskytuje sa pri r\u00f4znych porovnaniach a technick\u00fdch parametroch.<\/p>\n\n\n\n

    \"Featured<\/figure>\n\n\n\n
    1. Video<\/strong> – jedn\u00e1 sa o video z YouTube.\u00a0<\/li><\/ol>\n\n\n\n
      \"Video<\/figure>\n\n\n\n

      V\u00fdhody featured snippetu<\/h2>\n\n\n\n

      Zobrazova\u0165 sa vo v\u00fdsledkoch vyh\u013ead\u00e1vania vo featured snippete m\u00e1 obrovsk\u00e9 mno\u017estvo v\u00fdhod (zatia\u013e, k\u00fdm Google zobrazuje aj zdroj, z ktor\u00e9ho odpove\u010f \u010derpal), ale aj nev\u00fdhod. Ni\u017e\u0161ie n\u00e1jdete zop\u00e1r tipov, ak\u00e9 m\u00e1 v\u00fdhody zobrazovanie odpovede z v\u00e1\u0161ho webu vo featured snippete.<\/p>\n\n\n\n

      Vidite\u013enos\u0165<\/h3>\n\n\n\n

      Zauj\u00edma v\u00e1s ak\u00e9 s\u00fa v\u00fdhody featured snippetu? Odpove\u010f n\u00e1jdete priamo v ot\u00e1zke. Ke\u010f\u017ee sa jedn\u00e1 o \u201cvybran\u00fd \u00faryvok\u201d<\/strong>, v\u017edy sa featured snippet zobraz\u00ed nad prv\u00fdm organick\u00fdm v\u00fdsledkom a preto je ve\u013emi vidite\u013en\u00fd. <\/p>\n\n\n\n

      Pod\u013ea \u0161t\u00fadie od Ahrefs<\/a> z roku 2020, pokia\u013e sa nach\u00e1dza vo v\u00fdsledkoch vyh\u013ead\u00e1vania featured snippet, tak 8,6 %<\/strong> \u013eud\u00ed klikne pr\u00e1ve na neho a nie na organick\u00fd v\u00fdsledok.<\/p>\n\n\n\n

      \"Priemern\u00e9
      Zdroj obr\u00e1zku: https:\/\/ahrefs.com\/blog\/featured-snippets-study\/<\/a>\u00a0<\/figcaption><\/figure>\n\n\n\n

      Hlasov\u00e9 vyh\u013ead\u00e1vanie<\/h3>\n\n\n\n

      Pokia\u013e Google nevie v hlasovom vyh\u013ead\u00e1van\u00ed (voice search) odpoveda\u0165 na ot\u00e1zku pou\u017e\u00edvate\u013ea pomocou jednoduchej odpovede, tak t\u00fato odpove\u010f berie priamo z featured snippetu. <\/p>\n\n\n\n

      Predbehnite konkurenciu<\/h3>\n\n\n\n

      Pokia\u013e patr\u00edte do ve\u013emi konkuren\u010dn\u00e9ho oboru, v ktorom sa nach\u00e1dzaj\u00fa na popredn\u00fdch poz\u00edci\u00e1ch konkurenti, ktor\u00fdch je ve\u013emi n\u00e1ro\u010dn\u00e9 predbehn\u00fa\u0165 v organick\u00fdch v\u00fdsledkoch, tak sa zamerajte na featured snippet. <\/p>\n\n\n\n

      V\u010faka tomu sa dostanete na vidite\u013enej\u0161iu poz\u00edciu, bez nutnosti predbieha\u0165 konkurentov v organick\u00fdch v\u00fdsledkoch. <\/p>\n\n\n\n

      Nev\u00fdhoda FS<\/h2>\n\n\n\n

      Nev\u00fdhodou featured snippetu je ur\u010dite to, \u017ee napriek tomu, \u017ee sa zatia\u013e pri danom \u00faryvku zobrazuje aj odkaz na web, z ktor\u00e9ho bol obsah \u010derpan\u00fd, tak \u010dasto v samotnom featured snippete pou\u017e\u00edvate\u013e n\u00e1jde odpove\u010f na svoju ot\u00e1zku a t\u00fdm p\u00e1dom nem\u00e1 motiv\u00e1ciu preklik\u00e1va\u0165 sa na dan\u00fd web<\/strong>.\u00a0<\/p>\n\n\n\n

      T\u00fdm p\u00e1dom sa zvy\u0161uje tzv. \u201czero-click searches\u201d<\/strong> – vyh\u013ead\u00e1vania, ktor\u00e9 kon\u010dia bez prekliku na nejak\u00fa webov\u00fa str\u00e1nku zo SERPu. Podrobn\u00e9 inform\u00e1cie si m\u00f4\u017eete pre\u010d\u00edta\u0165 v tomto \u010dl\u00e1nku<\/a>, kde rozoberaj\u00fa, \u017ee a\u017e \u2154 vyh\u013ead\u00e1vania kon\u010dia bez prekliku na nejak\u00fd v\u00fdsledok.<\/p>\n\n\n\n

      Deduplik\u00e1cia featured snippets<\/h2>\n\n\n\n

      Do roku 2020 malo zobrazovanie vo featured snippete e\u0161te jednu v\u00fdhodu a tou bolo to, \u017ee okrem odkazu na dan\u00fd \u010dl\u00e1nok vo featured snippete sa dan\u00fd \u010dl\u00e1nok zobrazil aj v organick\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1vania<\/strong> (niekde na prvej strane). \u010ci\u017ee okrem \u201cnultej poz\u00edcie\u201d sa zobrazilo e\u0161te \u010fal\u0161\u00edch 10 organick\u00fdch v\u00fdsledkoch.<\/p>\n\n\n\n

      Aj dnes st\u00e1le plat\u00ed, \u017ee aby sa v\u00e1\u0161 web zobrazil vo featured snippete, tak sa mus\u00edte s dan\u00fdm \u010dl\u00e1nok nach\u00e1dza\u0165 na prvej strane SERPu (viac inform\u00e1ci\u00ed n\u00e1jdete ni\u017e\u0161ie).<\/p>\n\n\n\n

      Za\u010diatkom roka 2020 v\u0161ak pri\u0161iel Google s tzv. deduplik\u00e1ciou<\/strong>, ktor\u00e1 sp\u00f4sobila to, \u017ee ke\u010f u\u017e zobrazia odkaz na v\u00e1\u0161 \u010dl\u00e1nok vo featured snippete, tak ho z\u00e1rove\u0148 nezobrazia v organick\u00fdch v\u00fdsledkoch. Okrem tzv. \u201cnultej poz\u00edcie\u201d teda zobrazuj\u00fa na prvej strane iba 9 organick\u00fdch v\u00fdsledkov<\/strong>.<\/p>\n\n\n\n

      If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show….<\/p>— Google SearchLiaison (@searchliaison) January 23, 2020<\/a><\/blockquote>