{"id":702,"date":"2020-06-18T15:19:30","date_gmt":"2020-06-18T13:19:30","guid":{"rendered":"http:\/\/help2.marketingminer.com\/?post_type=kb&#038;p=702"},"modified":"2025-09-29T11:21:02","modified_gmt":"2025-09-29T09:21:02","slug":"hladanost-klucovych-slov","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/hladanost-klucovych-slov\/","title":{"rendered":"H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov"},"content":{"rendered":"\n<p>H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov v\u00e1s informuje o tom, ko\u013ekokr\u00e1t je konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slovo v priemere vyh\u013ead\u00e1van\u00e9 za mesiac. V\u010faka tomuto \u010d\u00edslu m\u00f4\u017eete jednoduch\u0161ie identifikova\u0165, ak\u00e9 ot\u00e1zky a ako \u010dasto ich va\u0161i potenci\u00e1lni pou\u017e\u00edvatelia vyh\u013ead\u00e1vaj\u00fa. \u010c\u00edm vy\u0161\u0161ia h\u013eadanos\u0165, t\u00fdm viac je k\u013e\u00fa\u010dov\u00e9 slovo zauj\u00edmavej\u0161ie.<\/p>\n\n\n\n<p>H\u013eadanos\u0165 je z\u00e1rove\u0148 k\u013e\u00fa\u010dovou metrikou, ktor\u00fa budete potrebova\u0165 pre anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov. Od k\u013e\u00fa\u010dov\u00fdch slov sa n\u00e1sledne odv\u00edja cel\u00e1 optimaliz\u00e1cia na webe. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 musia by\u0165 spr\u00e1vne pou\u017eit\u00e9 v texte a v meta d\u00e1tach. Pod\u013ea nich sa rozhodujete, ako postav\u00edte \u0161trukt\u00faru webu alebo ak\u00e9 nov\u00e9 vstupn\u00e9 str\u00e1nky vytvor\u00edte.<\/p>\n\n\n\n<p>V\u010faka Marketing Mineru m\u00f4\u017eete h\u013eadanos\u0165 zisti\u0165 aj pre ve\u013ek\u00e9 objemy k\u013e\u00fa\u010dov\u00fdch slov. Ka\u017ed\u00fd vyh\u013ead\u00e1va\u010d m\u00e1 z\u00e1rove\u0148 svoje vlastn\u00e9 \u0161tatistiky o h\u013eadanosti, ktor\u00e9 v\u00e1m Marketing Miner takisto poskytne. Z\u00edskate tak d\u00e1ta nielen pre Google, ale aj pre Seznam, ak pracujete na \u010desk\u00fdch projektoch.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvori\u0165 report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Pre\u010do vlastne rie\u0161i\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a ich h\u013eadanos\u0165<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/analyza-klicovych-slov.html\">Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov<\/a> a obecne pr\u00e1ca s d\u00e1tami o h\u013eadanosti k\u013e\u00fa\u010dov\u00fdch slov je jedn\u00fdm zo z\u00e1kladn\u00fdch kame\u0148ov \u00faspe\u0161n\u00e9ho online marketingu. Od k\u013e\u00fa\u010dov\u00fdch slov sa n\u00e1sledne odv\u00edja <strong>cel\u00e1 optimaliz\u00e1cia webu<\/strong>. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 musia by\u0165 spr\u00e1vne umiestnen\u00e9 v obsahu a meta d\u00e1tach. Pod\u013ea nich sa rozhodujete, ako postav\u00edte \u0161trukt\u00faru webu alebo ak\u00e9 nov\u00e9 vstupn\u00e9 str\u00e1nky vytvor\u00edte. <\/p>\n\n\n\n<p>D\u00e1ta o h\u013eadanosti m\u00f4\u017eu taktie\u017e ve\u013ea napoveda\u0165 o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov, ich priorit\u00e1ch a z\u00e1meroch pri nakupovan\u00ed. <\/p>\n\n\n\n<p>Prim\u00e1rne s\u00fa tieto podklady d\u00f4le\u017eit\u00e9 pre SEO a PPC \u0161pecialistov, ktor\u00ed s k\u013e\u00fa\u010dov\u00fdmi slovami pracuj\u00fa denne. M\u00f4\u017eu im pom\u00f4c\u0165 pri nasleduj\u00facich procesoch:<\/p>\n\n\n\n<ul>\n<li>N\u00e1vrh architekt\u00fary weby (h\u013eadanos\u0165\/priorita kateg\u00f3ri\u00ed, h\u013eadan\u00e9 filtr\u00e1cie&#8230;)<\/li>\n\n\n\n<li>Naskladnenie \u010di pridanie produktov do e-shopu (novo h\u013eadan\u00e9 produkty)<\/li>\n\n\n\n<li>N\u00e1vrh na tvorbu nov\u00e9ho obsahu (novo h\u013eadan\u00e9 t\u00e9my, rie\u0161enie probl\u00e9mov pou\u017e\u00edvate\u013eov&#8230;)<\/li>\n\n\n\n<li>Tvorba a optimaliz\u00e1cia kampan\u00ed v PPC<\/li>\n\n\n\n<li>&#8230;a mnoh\u00e9 \u010fal\u0161ie.<\/li>\n<\/ul>\n\n\n\n<h2>Vyu\u017eitie v praxi<\/h2>\n\n\n\n<p>Predt\u00fdm, ako sa pust\u00edme do konkr\u00e9tneho n\u00e1vodu, po\u010fme sa pozrie\u0165 tro\u0161ka detailnej\u0161ie na to, ak\u00e9 v\u0161etky mo\u017enosti z\u00edskavania h\u013eadanosti k\u013e\u00fa\u010dov\u00fdch slov m\u00e1te k dispoz\u00edcii a ako ich m\u00f4\u017eete re\u00e1lne vyu\u017ei\u0165 v praxi.<\/p>\n\n\n\n<h2>K\u013e\u00fa\u010dov\u00e9 slov\u00e1 Google<\/h2>\n\n\n\n<p>Google je najv\u00e4\u010d\u0161\u00edm vyh\u013ead\u00e1va\u010dom na svete. Nie je preto divu, \u017ee jednou z najd\u00f4le\u017eitej\u0161\u00edch metr\u00edk pre SEO \u0161pecialistov je pr\u00e1ve h\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov na Google.<\/p>\n\n\n\n<h4>Google h\u013eadanos\u0165 v Marketing Mineri<\/h4>\n\n\n\n<p>D\u00e1ta o h\u013eadanosti k\u013e\u00fa\u010dov\u00fdch slov na Googli berie Marketing Miner priamo z&nbsp;Google Ads&nbsp;a&nbsp;click-stream d\u00e1t. Kombin\u00e1ciou t\u00fdchto dvoch zdrojov je schopn\u00fd ur\u010di\u0165 re\u00e1lnu h\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00e9ho slova vo vyh\u013ead\u00e1va\u010di.<\/p>\n\n\n\n<p>Click-stream d\u00e1ta s\u00fa d\u00e1ta o chovan\u00ed pou\u017e\u00edvate\u013eov tret\u00edch str\u00e1n, na z\u00e1klade ktor\u00fdch dok\u00e1\u017ee Marketing Miner ur\u010di\u0165 h\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 Google inak &#8220;grupuje&#8221;. Grupovanie znamen\u00e1, \u017ee pre podobn\u00e9 dotazy vracia rovnak\u00e9 \u0161tatistiky (napr\u00edklad &#8220;ma\u010dka&#8221; VS &#8220;macka&#8221; VS &#8220;ma\u010dky&#8221; VS &#8220;macky&#8221; maj\u00fa v Google Ads rovnak\u00e9 \u0161tatistiky o h\u013eadanosti a CPC).<\/p>\n\n\n\n<p>H\u013eadanos\u0165 Googlu je uv\u00e1dzan\u00e1 ako priemern\u00e1 mesa\u010dn\u00e1 h\u013eadanos\u0165 a tento priemer sa vypo\u010d\u00edta z posledn\u00fdch 12 mesiacov.<\/p>\n\n\n\n<p>V\u00fdhodou Marketing Minera oproti AdWords je t\u00e1, \u017ee pou\u017e\u00edvate\u013eovi vracia presn\u00e9 \u010d\u00edsla a nielen rozsahy mesa\u010dnej h\u013eadanosti, ktor\u00e9 v poslednej dobe za\u010dal vraca\u0165 v\u0161etk\u00fdm inzerentom, ktor\u00ed v AdWords nem\u00ed\u0148aj\u00fa dostato\u010dne ve\u013ea pe\u0148az\u00ed. V\u00fdhodou je takisto mo\u017enos\u0165 hromadn\u00e9ho z\u00edskania d\u00e1t, nako\u013eko v AdWords je obmedzenie na maxim\u00e1lne 800 fr\u00e1z naraz.<\/p>\n\n\n\n<h4>Google Trends<\/h4>\n\n\n\n<p>Alternat\u00edvou k AdWords m\u00f4\u017ee by\u0165 n\u00e1stroj&nbsp;<a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a>. Ide o n\u00e1stroj, v ktorom si m\u00f4\u017eete zobrazi\u0165 v\u00fdvoj h\u013eadanosti k\u013e\u00fa\u010dov\u00fdch slov od roku 2004. Krivka ale neobsahuje presn\u00e9 d\u00e1ta o h\u013eadanosti. Pom\u00e1ha len ur\u010di\u0165 trendovos\u0165 fr\u00e1z na \u0161k\u00e1le od 0 do 100 v priebehu \u010dasu.<\/p>\n\n\n\n<p>Pozrite sa napr\u00edklad na&nbsp;<a href=\"https:\/\/trends.google.com\/trends\/explore?date=all&amp;geo=SK&amp;q=seo\" target=\"_blank\" rel=\"noreferrer noopener\">trendovos\u0165 k\u013e\u00fa\u010dov\u00e9ho slova &#8220;seo&#8221; pre Slovensko<\/a>&nbsp;od roku 2004 a\u017e po dne\u0161n\u00fd de\u0148.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"532\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-1024x532.png\" alt=\"Google Trends\" class=\"wp-image-703\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-1024x532.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-300x156.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-768x399.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Trends sa hod\u00ed predov\u0161etk\u00fdm pre dlhodob\u00e9 porovnanie h\u013eadanost\u00ed. \u010casto ho pou\u017e\u00edvaj\u00fa napr\u00edklad ve\u013ek\u00e9 zna\u010dky, aby ur\u010dili, \u010di v \u010dase rastie alebo kles\u00e1 ich popularita. Rovnak\u00fdm sp\u00f4sobom vedia pos\u00fadi\u0165 aj popularitu, respekt\u00edve trendovos\u0165 svojich konkurentov. Google Trends v\u00e1m takisto umo\u017e\u0148uje porovna\u0165 viacero k\u013e\u00fa\u010dov\u00fdch slov, tak\u017ee to m\u00f4\u017eete vyu\u017ei\u0165 pr\u00e1ve vo chv\u00edli, ke\u010f budete svoju zna\u010dku porovn\u00e1va\u0165 s konkurenciou.<\/p>\n\n\n\n<h4>Google Keyword Planner<\/h4>\n\n\n\n<p>Google Keyword Planner je n\u00e1stroj, ktor\u00fd je s\u00fa\u010das\u0165ou AdWords. Okrem z\u00edskavania d\u00e1t o h\u013eadanosti fr\u00e1z na Googli dok\u00e1\u017ee u\u017e\u00edvate\u013eovi zobrazi\u0165 takisto podobn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Pre\u010d\u00edtajte si viac o tom,&nbsp;<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">ako n\u00e1stroj pou\u017e\u00edva\u0165.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"498\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1024x498.png\" alt=\"Google Keyword Planner\" class=\"wp-image-706\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1024x498.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-300x146.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-768x373.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1536x747.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Seznam k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/h2>\n\n\n\n<p>Marketing Miner z\u00edskava h\u013eadanos\u0165 Seznamu z&nbsp;<a href=\"https:\/\/www.sklik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skliku<\/a>. Ide o priemern\u00fa mesa\u010dn\u00fa hodnotu h\u013eadanosti k\u013e\u00fa\u010dov\u00e9ho slova vo vyh\u013ead\u00e1va\u010di seznam.cz za posledn\u00fd rok. <\/p>\n\n\n\n<p>\u00dadaje o h\u013eadanosti sa aktualizuj\u00fa 1x mesa\u010dne (v\u017edy v priebehu prv\u00e9ho t\u00fd\u017ed\u0148a nov\u00e9ho mesiaca).&nbsp;<\/p>\n\n\n\n<h4>\u0160tatistiky h\u013eadanosti Seznamu<\/h4>\n\n\n\n<p>Vyh\u013ead\u00e1va\u010d Seznam poskytuje detailnej\u0161ie \u0161tatistiky h\u013eadanosti k\u013e\u00fa\u010dov\u00e9ho slova za posledn\u00fd rok a takisto v\u00e1m odporu\u010d\u00ed aj podobn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Dosta\u0165 sa na\u0148 m\u00f4\u017eete zo spodnej \u010dasti vyh\u013ead\u00e1vania na Sezname.<br><a href=\"https:\/\/search.seznam.cz\/stats\/?term=marketing+miner\" target=\"_blank\" rel=\"noreferrer noopener\">Uk\u00e1\u017eka, ako m\u00f4\u017ee \u0161tatistika vyzera\u0165.<\/a><\/p>\n\n\n\n<p>Ak chcete vyh\u013eada\u0165 \u0161tatistiky pre in\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo, sta\u010d\u00ed zmeni\u0165 hodnotu za parameter&nbsp;<em>?term<\/em>&nbsp;v URL. Pr\u00edpadne je mo\u017en\u00e9 vyplni\u0165 in\u00e9 slovo priamo v \u0161tatistik\u00e1ch. \u010eal\u0161ou z funkci\u00ed je aj mo\u017enos\u0165 porovnania fr\u00e1z a ich h\u013eadanosti v priebehu roka medzi sebou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"566\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161tatistiky-h\u013eadanosti-na-Sezname-1024x566.png\" alt=\"\u0160tatistiky h\u013eadanosti na Sezname\" class=\"wp-image-709\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161tatistiky-h\u013eadanosti-na-Sezname-1024x566.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161tatistiky-h\u013eadanosti-na-Sezname-300x166.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161tatistiky-h\u013eadanosti-na-Sezname-768x424.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161tatistiky-h\u013eadanosti-na-Sezname-1536x849.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161tatistiky-h\u013eadanosti-na-Sezname.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Vyh\u013ead\u00e1vania \u010fal\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov<\/h3>\n\n\n\n<p>K z\u00edskaniu \u010fal\u0161\u00edch n\u00e1vrhov k\u013e\u00fa\u010dov\u00fdch slov m\u00f4\u017eete pou\u017ei\u0165 minery, ktor\u00e9 z\u00edskavaj\u00fa d\u00e1ta z na\u0161epk\u00e1va\u010dov a datab\u00e1zy h\u013eadan\u00fdch dotazov. Ako na to, sa m\u00f4\u017eete pozrie\u0165 v nasleduj\u00facich \u010dl\u00e1nkoch:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/sk\/article\/navrhy-kucovych-slov-z-nasepkavaca-1bqvcj7\/\" target=\"_blank\">N\u00e1vrh k\u013e\u00fa\u010dov\u00fdch slov z na\u0161epk\u00e1va\u010dov<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/sk\/article\/navrhy-z-planovaca-kucovych-slov-uyryvz\/\" target=\"_blank\">N\u00e1vrhy z pl\u00e1nova\u010da k\u013e\u00fa\u010dov\u00fdch slov<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/sk\/article\/navrh-kucovych-slov-zo-suvisiacich-dotazov-sziocd\/\" target=\"_blank\">N\u00e1vrh k\u013e\u00fa\u010dov\u00fdch slov zo s\u00favisiacich dotazov<\/a><\/li>\n<\/ul>\n\n\n\n<h2>Ako hromadne z\u00edska\u0165 h\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov na Google a Sezname<\/h2>\n\n\n\n<p>Pokia\u013e chcete z\u00edska\u0165 objem vyh\u013ead\u00e1vania k\u013e\u00fa\u010dov\u00fdch slov, prihl\u00e1ste sa do Marketing Mineru a vpravo hore prejdite na tla\u010didlo <a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\">Vytvori\u0165 report<\/a>. Z\u00edskava\u0165 chcete d\u00e1tov\u00e9 podklady pre k\u013e\u00fa\u010dov\u00e9 slov\u00e1, preto ako vstup zvo\u013ete <strong>K\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>.<\/p>\n\n\n\n<p>N\u00e1sledne do schr\u00e1nky nap\u00ed\u0161ete alebo skop\u00edrujete zoznam k\u013e\u00fa\u010dov\u00fdch slov, pre ktor\u00e9 potrebujete zisti\u0165 h\u013eadanos\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"449\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017aenie-k\u013e\u00fa\u010dov\u00fdch-slov-1024x449.png\" alt=\"Vlo\u017eenie k\u013e\u00fa\u010dov\u00fdch slov\" class=\"wp-image-712\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017aenie-k\u013e\u00fa\u010dov\u00fdch-slov-1024x449.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017aenie-k\u013e\u00fa\u010dov\u00fdch-slov-300x132.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017aenie-k\u013e\u00fa\u010dov\u00fdch-slov-768x337.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017aenie-k\u013e\u00fa\u010dov\u00fdch-slov.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby bol v\u00e1\u0161 report jednoducho identifikovate\u013en\u00fd, je dobr\u00e9 ho pomenova\u0165. Sta\u010d\u00ed klikn\u00fa\u0165 na pole&nbsp;<strong>N\u00e1zov reportu<\/strong>.<\/p>\n\n\n\n<p>N\u00e1sledne sta\u010d\u00ed kliknut\u00edm na vlajku vybra\u0165 krajinu, pre ktor\u00fa chcete z\u00edska\u0165 d\u00e1ta. Po kliknut\u00ed na&nbsp;<em>\u010eal\u0161\u00ed krok<\/em>&nbsp;sa dost\u00e1vate na vo\u013ebu Minera.<\/p>\n\n\n\n<h2>V\u00fdber Minera<\/h2>\n\n\n\n<p>V sekcii&nbsp;<em>Inform\u00e1cie o k\u013e\u00fa\u010dov\u00fdch fr\u00e1zach<\/em>&nbsp;kliknite na Miner&nbsp;<em>H\u013eadanos\u0165 fr\u00e1z<\/em>. Ni\u010d \u010fal\u0161ie nie je potrebn\u00e9 nastavova\u0165. Pokra\u010dujte kliknut\u00edm na tla\u010didlo&nbsp;<em>Z\u00edska\u0165 d\u00e1ta<\/em>, \u010d\u00edm spust\u00edte spracovanie va\u0161ich vstupov. Po dokon\u010den\u00ed reportu v\u00e1m pr\u00eddu spracovan\u00e9 d\u00e1ta na e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"855\" height=\"270\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/v\u00fdber-minera-H\u013eadanos\u0165-k\u013e\u00fa\u010dov\u00fdch-slov.png\" alt=\"V\u00fdber minera h\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov\" class=\"wp-image-715\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/v\u00fdber-minera-H\u013eadanos\u0165-k\u013e\u00fa\u010dov\u00fdch-slov.png 855w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/v\u00fdber-minera-H\u013eadanos\u0165-k\u013e\u00fa\u010dov\u00fdch-slov-300x95.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/v\u00fdber-minera-H\u013eadanos\u0165-k\u013e\u00fa\u010dov\u00fdch-slov-768x243.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n\n\n<h2>Uk\u00e1\u017eka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.search_volume\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazi\u0165 uk\u00e1\u017ekov\u00fd v\u00fdstupn\u00fd report<\/button><\/a><\/div>\n\n\n\n<h2>Popis st\u013apcov<\/h2>\n\n\n\n<ul>\n<li><strong>Google Search Volume:<\/strong> Objem priemernej mesa\u010dnej h\u013eadanosti k\u013e\u00fa\u010dov\u00e9ho slova vo vyh\u013ead\u00e1va\u010di Google. Tento \u00fadaj sa po\u010d\u00edta ako priemer za posledn\u00fdch 12 mesiacov.<\/li>\n\n\n\n<li><strong>Google CPC: <\/strong>Odhadovan\u00e1 cena za preklik platenej reklamy v AdWords u dan\u00e9ho slova.<\/li>\n\n\n\n<li><strong>Sklik Search Volume:<\/strong> Objem priemernej mesa\u010dnej h\u013eadanosti k\u013e\u00fa\u010dov\u00e9ho slova vo vyh\u013ead\u00e1va\u010di Seznam. Tento \u00fadaj sa po\u010d\u00edta ako priemer za posledn\u00fdch 12 mesiacov.<\/li>\n\n\n\n<li><strong>Sklik CPC:<\/strong> Odhadovan\u00e1 cena za preklik platenej reklamy v Skliku u dan\u00e9ho slova.<\/li>\n\n\n\n<li><strong>[Mesiac]:<\/strong> Objem h\u013eadanosti k\u013e\u00fa\u010dov\u00e9ho slova v danom mesiaci za posledn\u00fd rok (m\u00f4\u017ee sa hodi\u0165 v pr\u00edpade trendovosti).<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>Len v kr\u00e1tkosti si povedzme, \u010do by v\u00e1s malo vo va\u0161om reporte zauj\u00edma\u0165 a pre\u010do:<\/p>\n\n\n\n<ul>\n<li>Najpr\u00ed\u0165a\u017elivej\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa logicky tie s najvy\u0161\u0161ou h\u013eadanos\u0165ou.<\/li>\n\n\n\n<li>Av\u0161ak \u010d\u00edm vy\u0161\u0161ia h\u013eadanos\u0165, t\u00fdm vy\u0161\u0161ia konkurencia. Konkuren\u010dnos\u0165 dan\u00e9ho slova zist\u00edte aj tak, \u017ee si pozriete na Googli alebo Seznam CPC. \u010c\u00edm vy\u0161\u0161ia cena za preklik v r\u00e1mci platenej reklamy, t\u00fdm viac je vo v\u0161eobecnosti dan\u00e9 slovo konkuren\u010dn\u00e9.<\/li>\n\n\n\n<li>Pokia\u013e pracujete v odvetv\u00ed, kde sa v\u00fdrazne men\u00ed trendovos\u0165 v\u00e1\u0161ho produktu (typicky dovolenky, ktor\u00e9 s\u00fa v zime prakticky m\u0155tve a v lete na vrchole), bude pre v\u00e1s zauj\u00edmav\u00e1 aj h\u013eadanos\u0165 pod\u013ea jednotliv\u00fdch mesiacov.<\/li>\n<\/ul>\n\n\n\n<p>Konkr\u00e9tnej\u0161\u00ed n\u00e1vod, ako pracova\u0165 s v\u00fdstupom a s k\u013e\u00fa\u010dov\u00fdmi slovami z\u00edskate v na\u0161om \u010dl\u00e1nku na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov krok po kroku.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#318;adanos&#357; k&#318;&uacute;&#269;ov&yacute;ch slov v&aacute;s informuje o tom, ko&#318;kokr&aacute;t je konkr&eacute;tne k&#318;&uacute;&#269;ov&eacute; slovo v priemere vyh&#318;ad&aacute;van&eacute; za mesiac. V&#271;aka tomuto &#269;&iacute;slu m&ocirc;&#382;ete jednoduch&scaron;ie identifikova&#357;, ak&eacute; ot&aacute;zky a ako &#269;asto ich va&scaron;i potenci&aacute;lni pou&#382;&iacute;vatelia vyh&#318;ad&aacute;vaj&uacute;. &#268;&iacute;m vy&scaron;&scaron;ia h&#318;adanos&#357;, t&yacute;m viac je k&#318;&uacute;&#269;ov&eacute; slovo zauj&iacute;mavej&scaron;ie. H&#318;adanos&#357; je z&aacute;rove&#328; k&#318;&uacute;&#269;ovou metrikou, ktor&uacute; budete potrebova&#357; pre anal&yacute;zu k&#318;&uacute;&#269;ov&yacute;ch slov. Od &#8230; <a title=\"H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/hladanost-klucovych-slov\/\" aria-label=\"Viac na H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[55,38],"kbtag":[53,54,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov v\u00e1s informuje o tom, ko\u013ekokr\u00e1t je konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slovo v priemere vyh\u013ead\u00e1van\u00e9 za mesiac. 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