{"id":749,"date":"2020-06-18T15:38:18","date_gmt":"2020-06-18T13:38:18","guid":{"rendered":"http:\/\/help2.marketingminer.com\/?post_type=kb&#038;p=749"},"modified":"2025-09-29T10:47:05","modified_gmt":"2025-09-29T08:47:05","slug":"jednorazove-meranie-pozicii-vo-vyhladavacoch","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/jednorazove-meranie-pozicii-vo-vyhladavacoch\/","title":{"rendered":"Poz\u00edcia vo vyh\u013ead\u00e1va\u010doch"},"content":{"rendered":"\n<p>Za\u010d\u00ednate pracova\u0165 na novom projekte a potrebujete zisti\u0165, ako sa v\u00e1m dar\u00ed vo vyh\u013ead\u00e1va\u010doch? Pokia\u013e zatia\u013e nepotrebujete&nbsp;<a href=\"https:\/\/help.marketingminer.com\/sk\/article\/pravidelne-meranie-pozicii-vo-vyhadavacoch-1poit8n\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitorova\u0165 v\u00fdvoj va\u0161ich k\u013e\u00fa\u010dov\u00fdch slov historicky<\/a>, m\u00f4\u017eete zmera\u0165 ich poz\u00edcie jednorazovo pomocou&nbsp;SERP Mineru.<\/p>\n\n\n\n<p>SERP Miner dok\u00e1\u017ee jednorazovo zisti\u0165 poz\u00edcie nielen z klasick\u00e9ho fulltextov\u00e9ho vyh\u013ead\u00e1vania, no porad\u00ed si aj s obr\u00e1zkov\u00fdm a video vyh\u013ead\u00e1van\u00edm.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvori\u0165 report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vyu\u017eitie v praxi<\/h2>\n\n\n\n<p>Jednorazov\u00e9 meranie poz\u00edci\u00ed vyu\u017eijete v pr\u00edpade:<\/p>\n\n\n\n<ul>\n<li>Ak si potrebujete urobi\u0165 r\u00fdchly obr\u00e1zok o projekte, s ktor\u00fdm za\u010d\u00ednate pracova\u0165.<\/li>\n\n\n\n<li>Ak pripravujete anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e1 by mala obsahova\u0165 aj aktu\u00e1lny stav poz\u00edci\u00ed.<\/li>\n\n\n\n<li>Ak na projekte pracujete sporadicky a nemeriate poz\u00edcie na pravidelnej b\u00e1ze, no aj napriek tomu potrebujete zisti\u0165 v\u00fdvoj poz\u00edci\u00ed po zapracovan\u00ed ur\u010dit\u00fdch zmien a po uplynut\u00ed ur\u010ditej doby.<\/li>\n<\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Tento Miner doporu\u010dujeme kombinova\u0165 s Minerom\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/sk\/article\/najlepsia-vstupna-stranka-le7oqd\/?1539164015576\" target=\"_blank\">Najlep\u0161ia vstupn\u00e1 str\u00e1nka.<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Vlo\u017eenie fr\u00e1z, ku ktor\u00fdm chcete z\u00edska\u0165 d\u00e1ta<\/h2>\n\n\n\n<p>Za\u010dnite t\u00fdm, \u017ee na \u00favodnej str\u00e1nke kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\">Vytvori\u0165 report<\/a>&nbsp;a na vstupe zad\u00e1te&nbsp;<em>K\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/em>. N\u00e1sledne do schr\u00e1nky nap\u00ed\u0161ete alebo skop\u00edrujete dataset k\u013e\u00fa\u010dov\u00fdch slov, ku ktor\u00fdm chcete zmera\u0165 poz\u00edcie.<\/p>\n\n\n\n<p>Aby bol report jednoducho identifikovate\u013en\u00fd, je dobr\u00e9 ho pomenova\u0165. Sta\u010d\u00ed klikn\u00fa\u0165 na pole&nbsp;<em>N\u00e1zov reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledne sta\u010d\u00ed kliknut\u00edm na vlajku vybra\u0165 krajinu, pre ktor\u00fa chcete z\u00edska\u0165 d\u00e1ta. Po kliknut\u00ed na&nbsp;<em>\u010eal\u0161\u00ed krok<\/em>&nbsp;sa dost\u00e1vate na vo\u013ebu Minera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"452\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/jednor\u00e1zov\u00e9-meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-1024x452.png\" alt=\"Jednor\u00e1zov\u00e9 meranie poz\u00edcii vo vyh\u013ead\u00e1va\u010doch vlo\u017eenie vstupn\u00fdch d\u00e1t\" class=\"wp-image-750\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/jednor\u00e1zov\u00e9-meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-1024x452.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/jednor\u00e1zov\u00e9-meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-300x132.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/jednor\u00e1zov\u00e9-meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-768x339.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/jednor\u00e1zov\u00e9-meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-vlo\u017eenie-vstupn\u00fdch-d\u00e1t.png 1233w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Vo\u013eba Minera a typu vyh\u013ead\u00e1vania<\/h2>\n\n\n\n<p>V sekcii v\u00fdberu minerov n\u00e1sledne kliknite na Miner&nbsp;Poz\u00edcia vo vyh\u013ead\u00e1va\u010doch, ktor\u00fd z\u00edskava d\u00e1ta o poz\u00edcii dom\u00e9ny vo vyh\u013ead\u00e1van\u00ed. Vlo\u017ete n\u00e1zov va\u0161ej dom\u00e9ny, ktor\u00fa chcete sledova\u0165 a zvo\u013ete typ vyh\u013ead\u00e1vania (Fulltextov\u00e9, Obr\u00e1zky, Video).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"429\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/fulltextov\u00e9-vyh\u013ead\u00e1vanie-1024x429.png\" alt=\"Fulltextov\u00e9 vyh\u013ead\u00e1vanie\" class=\"wp-image-753\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/fulltextov\u00e9-vyh\u013ead\u00e1vanie-1024x429.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/fulltextov\u00e9-vyh\u013ead\u00e1vanie-300x126.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/fulltextov\u00e9-vyh\u013ead\u00e1vanie-768x322.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/fulltextov\u00e9-vyh\u013ead\u00e1vanie.png 1226w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ak m\u00e1te hotovo, sta\u010d\u00ed u\u017e len klikn\u00fa\u0165 na&nbsp;<em>Z\u00edska\u0165 d\u00e1ta<\/em>, \u010d\u00edm spust\u00edte spracovanie va\u0161ich vstupov, teda k\u013e\u00fa\u010dov\u00fdch slov pomocou zvolen\u00fdch minerov. Po dokon\u010den\u00ed reportu v\u00e1m pr\u00eddu spracovan\u00e9 d\u00e1ta na e-mail.<\/p>\n\n\n\n<h2>Uk\u00e1\u017eka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_position\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazi\u0165 uk\u00e1\u017ekov\u00fd v\u00fdstupn\u00fd report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Popis st\u013apcov<\/h2>\n\n\n\n<ul>\n<li><strong>Keyword \/ URL:<\/strong> Vami vyh\u013ead\u00e1van\u00e1 fr\u00e1za.<\/li>\n\n\n\n<li><strong>Domain: <\/strong>Va\u0161a dom\u00e9na.<\/li>\n\n\n\n<li><strong>Google SERP Feature:<\/strong> Zoznam v\u0161etk\u00fdch roz\u0161\u00edren\u00ed, ktor\u00e9 sa objavili vo v\u00fdsledkoch vyh\u013ead\u00e1vania Google na dan\u00fa ot\u00e1zku. Zoznam v\u0161etk\u00fdch roz\u0161\u00edren\u00ed a ich popis <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/zoznam-serp-rozsireni-na-google\/\">n\u00e1jdete tu<\/a>.<\/li>\n\n\n\n<li><strong>Google Position:<\/strong> Poz\u00edcia va\u0161ej dom\u00e9ny vo vyh\u013ead\u00e1va\u010di Google na dan\u00fa fr\u00e1zu. <\/li>\n\n\n\n<li><strong>Google Search Volume:<\/strong> Priemern\u00e1 mesa\u010dn\u00e1 h\u013eadanos\u0165 za posledn\u00fdch 12 mesiacov. Tento st\u013apec je dostupn\u00fd <strong>iba<\/strong> pre SK, CZ a PL trh. Na z\u00edskanie d\u00e1t o h\u013eadanosti k\u013e\u00fa\u010dov\u00fdch slov pre in\u00fd trh, zvo\u013ete pros\u00edm miner <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/hladanost-klucovych-slov\/\">H\u013eadanos\u0165 k\u013e\u00fa\u010dov\u00fdch slov<\/a>.<\/li>\n\n\n\n<li><strong>Number of results: <\/strong>Po\u010det v\u00fdsledkov vyh\u013ead\u00e1vania na Google (m\u00f4\u017ee pom\u00f4c\u0165 k odhadu konkuren\u010dnosti dotazu).<\/li>\n\n\n\n<li><strong>Seznam:<\/strong> Poz\u00edcia va\u0161ej dom\u00e9ny vo vyh\u013ead\u00e1va\u010di Seznam na dan\u00fa fr\u00e1zu.<\/li>\n\n\n\n<li><strong>Seznam Number of results:<\/strong> Po\u010det v\u00fdsledkov vyh\u013ead\u00e1vania na Sezname (m\u00f4\u017ee pom\u00f4c\u0165 k odhadu konkuren\u010dnosti dotazu).<\/li>\n\n\n\n<li><strong>Google Landing Page:<\/strong> Va\u0161a vstupn\u00e1 str\u00e1nka, ktor\u00e1 sa zobrazuje na dan\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo vo v\u00fdsledkoch vyh\u013ead\u00e1vania Google (ak je dom\u00e9na n\u00e1jden\u00e1).<\/li>\n\n\n\n<li><strong>Seznam Landing Page:<\/strong> Va\u0161a vstupn\u00e1 str\u00e1nka, ktor\u00e1 sa zobrazuje na dan\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo vo v\u00fdsledkoch vyh\u013ead\u00e1vania Seznam.cz (ak je dom\u00e9na n\u00e1jden\u00e1).<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>V\u00fdstup m\u00f4\u017eete analyzova\u0165 pomocou niektor\u00e9ho z nasleduj\u00facich n\u00e1strojov, ku ktor\u00fdm z\u00e1rove\u0148 priklad\u00e1me odkazy na n\u00e1vody, v\u010faka ktor\u00fdm si s touto anal\u00fdzou hravo porad\u00edte:<br><a href=\"https:\/\/help.marketingminer.com\/sk\/article\/analyza-dat-u-vystupov-reportov-195phsm\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.marketingminer.com\/sk\/article\/analyza-dat-u-vystupov-reportov-195phsm\/<\/a><\/p>\n\n\n\n<h2>Videon\u00e1vody s pou\u017eit\u00edm Minera<\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/qc6AkhSBuA0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Za&#269;&iacute;nate pracova&#357; na novom projekte a potrebujete zisti&#357;, ako sa v&aacute;m dar&iacute; vo vyh&#318;ad&aacute;va&#269;och? Pokia&#318; zatia&#318; nepotrebujete&nbsp;monitorova&#357; v&yacute;voj va&scaron;ich k&#318;&uacute;&#269;ov&yacute;ch slov historicky, m&ocirc;&#382;ete zmera&#357; ich poz&iacute;cie jednorazovo pomocou&nbsp;SERP Mineru. SERP Miner dok&aacute;&#382;e jednorazovo zisti&#357; poz&iacute;cie nielen z klasick&eacute;ho fulltextov&eacute;ho vyh&#318;ad&aacute;vania, no porad&iacute; si aj s obr&aacute;zkov&yacute;m a video vyh&#318;ad&aacute;van&iacute;m. Vytvori&#357; report Vyu&#382;itie v praxi Jednorazov&eacute; &#8230; <a title=\"Poz\u00edcia vo vyh\u013ead\u00e1va\u010doch\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/jednorazove-meranie-pozicii-vo-vyhladavacoch\/\" aria-label=\"Viac na Poz\u00edcia vo vyh\u013ead\u00e1va\u010doch\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[55,38],"kbtag":[47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jednor\u00e1zov\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch - Marketing Miner<\/title>\n<meta name=\"description\" content=\"Za\u010d\u00ednate pracova\u0165 na novom projekte a potrebujete zisti\u0165, ako sa v\u00e1m dar\u00ed vo vyh\u013ead\u00e1va\u010doch? Pokia\u013e zatia\u013e nepotrebujete&nbsp;monitorova\u0165 v\u00fdvoj va\u0161ich\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/jednorazove-meranie-pozicii-vo-vyhladavacoch\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jednor\u00e1zov\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch - Marketing Miner\" \/>\n<meta property=\"og:description\" content=\"Za\u010d\u00ednate pracova\u0165 na novom projekte a potrebujete zisti\u0165, ako sa v\u00e1m dar\u00ed vo vyh\u013ead\u00e1va\u010doch? 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