{"id":757,"date":"2020-06-18T16:02:01","date_gmt":"2020-06-18T14:02:01","guid":{"rendered":"http:\/\/help2.marketingminer.com\/?post_type=kb&#038;p=757"},"modified":"2023-09-20T15:25:45","modified_gmt":"2023-09-20T13:25:45","slug":"obsahova-analyza","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/obsahova-analyza\/","title":{"rendered":"Anal\u00fdza obsahu"},"content":{"rendered":"\n<p>Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, sk\u00famaj\u00faca povahu obsahu a jeho charakteristiku. Zaober\u00e1 sa teda, ako \u0161trukt\u00farou a rozsahom textu, tak aj jeho k\u013e\u00fa\u010dov\u00fdmi bodmi, identifik\u00e1ciou autora, \u010ditate\u013enos\u0165ou a mnoh\u00fdmi \u010fal\u0161\u00edmi prvkami.<\/p>\n\n\n\n<p>V oblasti online marketingu sa v\u00e4\u010d\u0161inou obsahov\u00e1 anal\u00fdza t\u00fdka konkr\u00e9tnej sekcie obsahu webov\u00fdch str\u00e1nok, ktor\u00e9 dopodrobna rozober\u00e1 a identifikuje ich slab\u00e9\/siln\u00e9 miesta, pr\u00edpadne navrhuje, ak\u00fdm smerom sa pri p\u00edsan\u00ed \u010fal\u0161ieho obsahu ubera\u0165.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvori\u0165 report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>D\u00e1ta k obsahovej anal\u00fdze z Marketing Mineru<\/h2>\n\n\n\n<p>Miner&nbsp;<em>Obsahovej anal\u00fdzy<\/em>&nbsp;v\u00e1m pom\u00f4\u017ee s anal\u00fdzou v\u00e1\u0161ho vlastn\u00e9ho obsahu, ale pokojne aj s anal\u00fdzou obsahu va\u0161ej konkurencie. Zistite inform\u00e1cie o metad\u00e1tach (titulky, popisky) jednotliv\u00fdch URL, ale aj o po\u010dte slov \u010di po\u010dte odkazov na danej URL.<\/p>\n\n\n\n<p>Tento Miner odpor\u00fa\u010dame kombinova\u0165 s Minerom&nbsp;<a href=\"https:\/\/help.marketingminer.com\/sk\/article\/socialne-signaly-url-ojsw8l\/\" target=\"_blank\" rel=\"noreferrer noopener\">Soci\u00e1lne sign\u00e1ly<\/a>, ktor\u00fd v\u00e1m napovie, ako ve\u013emi boli konkr\u00e9tne URL zdie\u013ean\u00e9 na jednotliv\u00fdch soci\u00e1lnych sie\u0165ach.<\/p>\n\n\n\n<h2>Vyu\u017eitie v praxi<\/h2>\n\n\n\n<p><strong>Obsahov\u00e1 anal\u00fdza vlastn\u00e9ho webu<\/strong><\/p>\n\n\n\n<p>Pri obsahovej anal\u00fdze vlastn\u00e9ho webu v\u00e1s bude zauj\u00edma\u0165 napr\u00edklad:<\/p>\n\n\n\n<ul>\n<li><strong>Titulok<\/strong> &#8211;&nbsp;Nie je titulok pr\u00edli\u0161 dlh\u00fd alebo naopak pr\u00edli\u0161 kr\u00e1tky? Obsahuje k\u013e\u00fa\u010dov\u00e9 slovo a je atrakt\u00edvny pre pou\u017e\u00edvate\u013ea, ktor\u00fd vyh\u013ead\u00e1va cez Google?<\/li>\n\n\n\n<li><strong>Meta popisok<\/strong> &#8211;&nbsp;Nie je popisok pr\u00edli\u0161 dlh\u00fd alebo naopak pr\u00edli\u0161 kr\u00e1tky? Obsahuje k\u013e\u00fa\u010dov\u00e9 slovo a je atrakt\u00edvny pre pou\u017e\u00edvate\u013ea, ktor\u00fd vyh\u013ead\u00e1va cez Google?<\/li>\n\n\n\n<li><strong>Nadpis H1<\/strong> &#8211;&nbsp;Obsahuje H1 k\u013e\u00fa\u010dov\u00e9 slovo? Vystihuje H1 podstatu danej str\u00e1nky a je atrakt\u00edvny pre pou\u017e\u00edvate\u013ea?<\/li>\n\n\n\n<li><strong>ALT text <\/strong>&#8211; ko\u013eko obr\u00e1zkov z celkov\u00e9ho mno\u017estva na str\u00e1nke nem\u00e1 vyplnen\u00fd ALT text.<\/li>\n<\/ul>\n\n\n\n<p><strong>Obsahov\u00e1 anal\u00fdza konkuren\u010dn\u00e9ho webu<\/strong><\/p>\n\n\n\n<p>Aj pri obsahovej anal\u00fdze konkurencie sa m\u00f4\u017eete zamera\u0165 na titulky, popisky a H1 nadpisy. Predov\u0161etk\u00fdm preto, aby ste zistili, na ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 va\u0161a konkurencia optimalizuje, ak\u00fd obsah vytv\u00e1ra a v kombin\u00e1cii s Minerom&nbsp;<a href=\"https:\/\/help.marketingminer.com\/sk\/article\/socialne-signaly-url-ojsw8l\/\" target=\"_blank\" rel=\"noreferrer noopener\">Soci\u00e1lne sign\u00e1ly<\/a>&nbsp;zisti\u0165, ktor\u00e9 z t\u00fdchto \u010dl\u00e1nkov s\u00fa naj\u00faspe\u0161nej\u0161ie na soci\u00e1lnych sie\u0165ach.<\/p>\n\n\n\n<p>Okrem toho sa m\u00f4\u017eete pozrie\u0165 aj na in\u00e9 metriky, napr\u00edklad:<\/p>\n\n\n\n<ul>\n<li>Po\u010det slov na URL.<\/li>\n\n\n\n<li>Po\u010det intern\u00fdch a extern\u00fdch odkazov na danej URL.<\/li>\n\n\n\n<li>Priemern\u00fd \u010das \u010d\u00edtania dan\u00e9ho \u010dl\u00e1nku.<\/li>\n<\/ul>\n\n\n\n<p>Po\u010fme si uk\u00e1za\u0165, ako jednotliv\u00e9 d\u00e1ta z\u00edskate.<\/p>\n\n\n\n<h2>Vlo\u017eenie vstupn\u00fdch d\u00e1t<\/h2>\n\n\n\n<p>Za\u010dnite t\u00fdm, \u017ee na \u00favodnej str\u00e1nke kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\">Vytvori\u0165 report<\/a>&nbsp;a na vstupe zad\u00e1te&nbsp;<em>URL<\/em>. N\u00e1sledne do schr\u00e1nky nap\u00ed\u0161ete alebo skop\u00edrujete zoznam URL, pri ktor\u00fdch chcete analyzova\u0165 obsah.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"520\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-1024x520.png\" alt=\"Obsahov\u00e1 anal\u00fdza vlo\u017eenie vstupn\u00fdch d\u00e1t\" class=\"wp-image-758\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-1024x520.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-300x152.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017eenie-vstupn\u00fdch-d\u00e1t-768x390.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017eenie-vstupn\u00fdch-d\u00e1t.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>E\u0161te lep\u0161\u00edm variantom by v\u0161ak bolo vlo\u017ei\u0165 cel\u00fa sitemapu webu, ak ju m\u00e1te k dispoz\u00edcii. To urob\u00edte tak, \u017ee sa v \u013eavej \u010dasti vstupn\u00e9ho boxu prekliknete na sekciu&nbsp;<em>Nahra\u0165 z URL.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"520\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017eenie-URL-obsahov\u00e1-anal\u00fdza-1024x520.png\" alt=\"Vlo\u017eenie URL obsahov\u00e1 anal\u00fdza\" class=\"wp-image-761\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017eenie-URL-obsahov\u00e1-anal\u00fdza-1024x520.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017eenie-URL-obsahov\u00e1-anal\u00fdza-300x152.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017eenie-URL-obsahov\u00e1-anal\u00fdza-768x390.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vlo\u017eenie-URL-obsahov\u00e1-anal\u00fdza.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby bol v\u00e1\u0161 report jednoducho identifikovate\u013en\u00fd, je dobr\u00e9 ho pomenova\u0165. Sta\u010d\u00ed klikn\u00fa\u0165 na pole&nbsp;<em>N\u00e1zov reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledne sta\u010d\u00ed kliknut\u00edm na vlajku vybra\u0165 krajinu, pre ktor\u00fa chcete z\u00edska\u0165 d\u00e1ta. Po kliknut\u00ed na&nbsp;<em>\u010eal\u0161\u00ed krok<\/em>&nbsp;sa dost\u00e1vate na vo\u013ebu Minera.<\/p>\n\n\n\n<h2>Vo\u013eba Minera<\/h2>\n\n\n\n<p>V sekcii&nbsp;<em>Inform\u00e1cie o obsahu<\/em>&nbsp;kliknite na Miner&nbsp;<em>Anal\u00fdza obsahu<\/em>. Ni\u010d \u010fal\u0161ie nie je potrebn\u00e9 nastavova\u0165. Pokra\u010dujte kliknut\u00edm na tla\u010d\u00edtko&nbsp;<em>Z\u00edska\u0165 d\u00e1ta<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"753\" height=\"252\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-miner.png\" alt=\"Obsahov\u00e1 anal\u00fdza vo\u013eba minera\" class=\"wp-image-764\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-miner.png 753w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-miner-300x100.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/figure><\/div>\n\n\n<h2>Uk\u00e1\u017eka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/report\/55173ab334db08b8ce5327d5042269fae9e18c3a6861a151597cc2a10bf135fd\/visualize\/miner.url.content_analysis\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazi\u0165 uk\u00e1\u017ekov\u00fd v\u00fdstupn\u00fd report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Vo v\u00fdstupe uvid\u00edte len prv\u00fdch 200 z\u00e1znamov z celkov\u00e9ho po\u010dtu URL. Preto odpor\u00fa\u010dame v\u00fdstup stiahnu\u0165 vo forme Excelu a n\u00e1sledne analyzova\u0165 v\u00fdsledky priamo tam.<\/p>\n\n\n\n<h2>Popis st\u013apcov<\/h2>\n\n\n\n<p>V Marketing Mineri s\u00fa st\u013apce rozdelen\u00e9 do dvoch z\u00e1lo\u017eiek. V Exceli ich n\u00e1jdete v\u0161etky pohromade. Po\u010fme si vysvetli\u0165, \u010do znamenaj\u00fa.<\/p>\n\n\n\n<p><strong>Content<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Input: <\/strong>vlo\u017een\u00e1 URL<strong> <\/strong>adresa na anal\u00fdzu.<\/li>\n\n\n\n<li><strong>Status:&nbsp;<\/strong>Stav analyzovanej URL. Ak by bolo na danej URL presmerovanie alebo chyba, bude v st\u013apci zobrazen\u00fd stavov\u00fd k\u00f3d presmerovania alebo chyby. Viac o stavov\u00fdch k\u00f3doch n\u00e1jdete v n\u00e1vode&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/sk\/article\/kontrola-stavovych-kodov-a-presmerovani-1onob4v\/\" target=\"_blank\">Kontrola stavov\u00fdch k\u00f3dov a presmerovan\u00ed.<\/a><\/li>\n\n\n\n<li><strong>Meta description:<\/strong>&nbsp;Meta popisok str\u00e1nky.<\/li>\n\n\n\n<li><strong>H1:<\/strong>&nbsp;Hlavn\u00fd nadpis str\u00e1nky.<\/li>\n\n\n\n<li><strong>Title:<\/strong>&nbsp;Titulok str\u00e1nky.<\/li>\n\n\n\n<li><strong>Title width:&nbsp;<\/strong>D\u013a\u017eka titulku v pixeloch.<\/li>\n\n\n\n<li><strong>Number of images:<\/strong> &#8211; po\u010det obr\u00e1zkov nach\u00e1dzaj\u00facich sa na danej str\u00e1nke.<\/li>\n\n\n\n<li><strong>Images without alt text:<\/strong> &#8211; po\u010det obr\u00e1zkov, ktor\u00e9 nemaj\u00fa vyplnen\u00fd ALT text.<\/li>\n\n\n\n<li><strong>Number of videos:<\/strong> &#8211; po\u010det vide\u00ed na str\u00e1nke.<\/li>\n\n\n\n<li><strong>Number of tables:<\/strong> &#8211; po\u010det tabuliek na str\u00e1nke.<\/li>\n\n\n\n<li><strong>Comments:<\/strong>&nbsp;Po\u010det koment\u00e1rov k \u010dl\u00e1nku.<\/li>\n<\/ul>\n\n\n\n<p><strong>Statistics<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Reading Time:&nbsp;<\/strong>Pribli\u017en\u00e1 doba \u010d\u00edtania obsahu na danej URL. Je vypo\u010d\u00edtan\u00e1 na z\u00e1klade po\u010dtu slov v obsahu.<\/li>\n\n\n\n<li><strong>Words:<\/strong>&nbsp;Po\u010det slov na danej URL.<\/li>\n\n\n\n<li><strong>Paragraphs:<\/strong>&nbsp;Po\u010det odstavcov v obsahu danej URL.<\/li>\n\n\n\n<li><strong>Links:<\/strong>&nbsp;Po\u010det intern\u00fdch a extern\u00fdch odkazov na danej URL.<\/li>\n\n\n\n<li><strong>Number of external links:&nbsp;<\/strong>Po\u010det extern\u00fdch odkazov na danej URL.<\/li>\n\n\n\n<li><strong>Number of internal links:<\/strong>&nbsp;Po\u010det intern\u00fdch odkazov na danej URL.<\/li>\n\n\n\n<li><strong>Rel=&#8221;next&#8221;:<\/strong>&nbsp;Uv\u00e1dza, \u010di je niekde v obsahu ozna\u010denie nasleduj\u00facej str\u00e1nky pomocou rel=&#8221;next&#8221;.<\/li>\n\n\n\n<li><strong>Rel=&#8221;prev&#8221;:<\/strong>&nbsp;Uv\u00e1dza, \u010di je niekde v obsahu ozna\u010denie predo\u0161lej str\u00e1nky pomocou rel=&#8221;prev&#8221;.<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>Pri anal\u00fdze vlastnej str\u00e1nky sa zamerajte na anal\u00fdzu titulkov, popiskov a H1 nadpisov.<\/p>\n\n\n\n<p><strong>Optimaliz\u00e1cia titulkov<\/strong><\/p>\n\n\n\n<p>Pr\u00edli\u0161 dlh\u00e9 titulky (nad 600 px) v\u00e1m Marketing Miner vo v\u00fdstupe ozna\u010d\u00ed farebne v st\u013apci&nbsp;<em>Title width<\/em>. Tieto titulky je dobr\u00e9 skr\u00e1ti\u0165, nako\u013eko sa nezobrazia vo vyh\u013ead\u00e1va\u010di cel\u00e9, \u010do by bola \u0161koda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"346\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/optimaliz\u00e1cia-meta-titule-1024x346.png\" alt=\"optimaliz\u00e1cia meta title\n\" class=\"wp-image-767\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/optimaliz\u00e1cia-meta-titule-1024x346.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/optimaliz\u00e1cia-meta-titule-300x101.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/optimaliz\u00e1cia-meta-titule-768x259.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/optimaliz\u00e1cia-meta-titule.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Okrem d\u013a\u017eky titulkov si m\u00f4\u017eete skontrolova\u0165 aj to, \u010di obsahuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a \u010di s\u00fa nap\u00edsan\u00e9 vecne a p\u00fatavo pre pou\u017e\u00edvate\u013eov, ktor\u00ed va\u0161u str\u00e1nku m\u00f4\u017eu n\u00e1js\u0165 vo vyh\u013ead\u00e1va\u010di.<\/p>\n\n\n\n<p><strong>Optimaliz\u00e1cia popiskov<\/strong><\/p>\n\n\n\n<p>Podobn\u00fd princ\u00edp ako pri titulkoch, plat\u00ed aj pri popiskoch. Mali by ste sa sna\u017ei\u0165, aby boli va\u0161e popisky nap\u00edsan\u00e9 vecne a p\u00fatavo, obsahovali k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a neboli pr\u00edli\u0161 dlh\u00e9 alebo naopak pr\u00edli\u0161 kr\u00e1tke. Takisto sa neodpor\u00fa\u010da ma\u0165 jeden rovnak\u00fd popisok pre v\u0161etky URL webu. <\/p>\n\n\n\n<p>Z\u00e1rove\u0148 v\u0161ak nemus\u00edte pre ka\u017ed\u00fa jednu str\u00e1nku vytv\u00e1ra\u0165 meta popisok. Zamerajte sa len na d\u00f4le\u017eit\u00e9 str\u00e1nky webu alebo tak\u00e9, ktor\u00e9 sa zobrazuj\u00fa vo vyh\u013ead\u00e1va\u010doch na predn\u00fdch poz\u00edciach a priv\u00e1dzaj\u00fa v\u00e1m n\u00e1v\u0161tevnos\u0165. Nevad\u00ed, ak v\u00e1\u0161 meta popisok zostane pr\u00e1zdny.<\/p>\n\n\n\n<p><strong>Optimaliz\u00e1cia H1 nadpisov<\/strong><\/p>\n\n\n\n<p>H1 nadpis je nadpis, ktor\u00fd je vidite\u013en\u00fd nielen vo vyh\u013ead\u00e1va\u010di, ale aj priamo na str\u00e1nke o\u010dami \u010ditate\u013ea. Preto by mal by\u0165 \u010do najviac atrakt\u00edvny a mal by vypoveda\u0165 o tom, o \u010dom je dan\u00e1 str\u00e1nka. V ide\u00e1lnom pr\u00edpade by mal obsahova\u0165 k\u013e\u00fa\u010dov\u00e9 slovo, na ktor\u00e9 str\u00e1nku optimalizujete.<\/p>\n\n\n\n<p>\u010co \u010fal\u0161ie by v\u00e1s mohlo zauj\u00edma\u0165, \u010di u\u017e z poh\u013eadu va\u0161ej vlastnej str\u00e1nky alebo pri anal\u00fdze konkurencie?<\/p>\n\n\n\n<p><strong>Vyplnenie ALT textov<\/strong><\/p>\n\n\n\n<p>\u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm faktorom, na ktor\u00fd by ste sa mali zamera\u0165 je to, \u010di m\u00e1te pre obr\u00e1zky <strong>vyplnen\u00e9 ALT texty<\/strong>. Ich vyplnen\u00edm pom\u00f4\u017eete nie len pou\u017e\u00edvate\u013eom so zrakov\u00fdm postihnut\u00edm, ale tie\u017e aj sebe vo vidite\u013enosti v obr\u00e1zkovom vyh\u013ead\u00e1van\u00ed Google Images.&nbsp;<\/p>\n\n\n\n<p>Viac inform\u00e1ci\u00ed o ALT text sa dozviete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-alt-text-tag-alebo-seo-pre-obrazky\/\">https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-alt-text-tag-alebo-seo-pre-obrazky\/<\/a>.<\/p>\n\n\n\n<p><strong>Po\u010det intern\u00fdch a extern\u00fdch odkazov na str\u00e1nke<\/strong><\/p>\n\n\n\n<p>T\u00fdch by nemalo by\u0165 pr\u00edli\u0161 ve\u013ea, ale ani pr\u00edli\u0161 m\u00e1lo. M\u00e1lo odkazov m\u00f4\u017ee znamena\u0165, \u017ee obsah nem\u00e1te podlo\u017een\u00fd \u010fal\u0161\u00edmi zdrojmi. Pr\u00edli\u0161 ve\u013ea odkazov m\u00f4\u017ee naopak p\u00f4sobi\u0165 ned\u00f4veryhodne a z\u00e1rove\u0148 zni\u017eova\u0165 v\u00e1hu d\u00f4le\u017eit\u00fdch str\u00e1nok, na ktor\u00e9 odkazujete.<\/p>\n\n\n\n<p><strong>Po\u010det koment\u00e1rov<\/strong><\/p>\n\n\n\n<p>Vysok\u00fd po\u010det koment\u00e1rov na \u010dl\u00e1nku m\u00f4\u017ee indikova\u0165 \u00faspe\u0161nos\u0165 \u010dl\u00e1nku. Ak \u010dl\u00e1nok vyvolal v \u010ditate\u013eoch potrebu reagova\u0165, \u010di u\u017e negat\u00edvnu alebo pozit\u00edvnu, pravdepodobne ide o dobr\u00fd obsah. Zamerajte sa na anal\u00fdzu tohto obsahu a in\u0161pirujte sa.<\/p>\n\n\n\n<p><strong>Inform\u00e1cie o obsahu<\/strong><\/p>\n\n\n\n<p>Po\u010det slov v \u010dl\u00e1nku je takisto zauj\u00edmav\u00fdm indik\u00e1torom toho, ak\u00e9 dlh\u00e9 \u010dl\u00e1nky, v priemere vytv\u00e1ra va\u0161a konkurencia a ako dobre ich d\u013a\u017eka funguje alebo naopak nefunguje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obsahov&aacute; anal&yacute;za (anglicky content analysis) je anal&yacute;za, sk&uacute;maj&uacute;ca povahu obsahu a jeho charakteristiku. Zaober&aacute; sa teda, ako &scaron;trukt&uacute;rou a rozsahom textu, tak aj jeho k&#318;&uacute;&#269;ov&yacute;mi bodmi, identifik&aacute;ciou autora, &#269;itate&#318;nos&#357;ou a mnoh&yacute;mi &#271;al&scaron;&iacute;mi prvkami. V oblasti online marketingu sa v&auml;&#269;&scaron;inou obsahov&aacute; anal&yacute;za t&yacute;ka konkr&eacute;tnej sekcie obsahu webov&yacute;ch str&aacute;nok, ktor&eacute; dopodrobna rozober&aacute; a identifikuje ich slab&eacute;\/siln&eacute; miesta, &#8230; <a title=\"Anal\u00fdza obsahu\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/obsahova-analyza\/\" aria-label=\"Viac na Anal\u00fdza obsahu\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[38,57],"kbtag":[70,54,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, sk\u00famaj\u00faca povahu obsahu a jeho charakteristiku. 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