Tool Introduction

Last modified: 13.10.2020
Estimated reading time: 2 min

Marketing Miner is a data mining tool for online marketers. Its functionality and power lies in its diversity and flexibility. Remember, this tool will not do amazing charts and neat reports for you. This tool can get you valid which can be used for marketing activities. Marketing Miner is quick and efficient.

Brief description of Marketing Miner

This tool works in three basic steps:

  1. Data import. User inputs dataset for chosen type of miners (keyword, domains, URLs, products).
  2. Miner selections. Users picks specific miners (checking indexation, SERP positions, suggestions, social signals…). Tool processes input and mines data with chosen Miners. User then gets email with finalized report.
  3. Data analysis and data processing. All outputs are also available right inside the tool. For some Miner outputs there are available some basic charts and statistics. For detailed output analysis it’s better to use for example Excel.

In the first step, it’s important to choose what kind of input does a user want to upload to the miner. Marketing Miner supports following inputs:

  • Keywords: seo, eshop,…
  • Domains: example.tld
  • URLs: http://www.example.tld/new.php
  • Product names: Asus Zenbook UX303LA-RO593T

For every input, there is a set of miners at user’s disposal that are constantly ready to collect data.

Types of miners

Miners are divided, as per their type. These are Keyword Miners (queries), Domain Miners, URL Miners and Product Miners.

Types of miners

User must choose the type of miners he wants to use, according to the input that he wants to be processed. If a user wants to input phrases, then the Keyword Miner is used. If the user wants to process any URL, then URL Miner is used.

What kind of data does Marketing Miner help collect

There are over 50 miners. Every one of them is a separate source that helps to collect data. A user only needs to make sure what kind of data they need to collect for the input. The most used miners are listed in the table below.

  • Search Volume (Example): Collection of search volume data about queries in Google and some other search engines.
  • SERP Position (Example): Automatic check of web positions on specific phrases in search engines.
  • Plagiarism Checker (Example): Detection on existence of duplicate texts on somebody else’s URLs, based on imported sitemap or URL dataset.
  • AdWords Suggest (Example): Suggestion of 800 phrases from AdWords, same as keyword suggestion in this tool. However, here, you can get data in bulk.
  • Contact Finder (Example): Automatic detection of primarily used email, website contact and social profiles belonging to a given website.
  • Technology Detection (Example): Detection of used CMS and many other technologies for imported URLs.
  • Product Miners (Example): Data on position, the lowest/highest price and lots more in the biggest international product comparison websites.
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