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Page load speed is becoming one of the fundamentals of the usable web. Users become more and more demanding and the web has a tendency to change from complexity to speed and simplicity. That's why it is essential to check your web load speed, optimize it and identify weak spots.

The page load speed also affects SEO. If the page is not loaded fast enough, the user leaves it and returns to the search results, which can have a negative impact on your rankings.

In practice

You will use Miner Page Speed especially for bulk checking of the load speed for URLs on your site, which makes it easier and faster to identify weaknesses.

Import data

Get started by clicking on Create report button and specifying URLs at the input. Then write or copy the dataset of the URLs for which you want to check load speed.



If you need to analyze all pages on the web and have a sitemap available, you can insert its link into the tool. To do so, click on the Import From URL section in the left sidebar.



For a report to be easily identifiable, it is good to name it. Simply click into Your Report Name field.

Then click on the flag to select the country for which you want to get the data and finish by clicking on Next Step.

Selection of the Miner

In the URL Analysis section, click on Miner Page Speed.



When you click you can select the device on which you want to measure load speed:



Brief annotations to individual settings:

Desktop: Marketing Miner will pull data from Google tool Pagespeed Insights using the desktop version of their crawler. All data in the report will be related to the desktop output and what is more, it won’t test if the page is mobile-friendly.
Mobile: In comparison to the abovementioned procedure will Google tool Pagespeed Insights use the mobile version of the crawler. It will also test whether the entered pages are optimised to display on mobile devices.

Select the options you are interested in and click Confirm. Then click on Get Data to start processing your inputs.

Output example

📊 Sample report

The output report shows, among other things, understandable graphs and average values to help you make a general view of the page loading speed and usability.



The report is also divided in two tabs. On the first one you’ll find detailed information on page load speed. On the second you’ll see an overview of fulfilled and unfulfilled recommendations that Google provides for webpage load speed.



Column description

Statistics

Input: URL, you entered on the input.
PageSpeed Score: PageSpeed Score according to PageSpeed Insights.
Insights passed: Number of fulfilled recommendations according to Google Pagespeed Insights.
Mobile friendly: Detection, whether the page is optimised for mobile devices (only when processing the mobile version of this miner).
Speed Index: Speed index score analyses the speed with which the URL content was loaded. The lower the score the better/faster (detailed description of the metric).
Time to Interactive / s: Metric measuring the time till the URL is interactive (detailed description of the metric).
Server Response / s: Server response time.
First Meaningful Paint / s: FMP measures the time from which the user can tell that the primary content of the page was loaded (detailed description of the metric).
First Contentful Paint / s: FCP measures the time from navigating to the page till the time the browser renders the first DOM bit (detailed description of the metric).
First CPU Idle / s: FCPU measures the time when the page is at least a bit interactive (detailed description of the metric).
Estimated Input Latency / s: Time till the URL starts to respond in any way (processing) to the user (detailed description of the metric).
First input delay (CrUX) / s: FIP taken from Chrome User Experience database. Summary about what FIP the users of the respective URL have on average.
First contentful paint (CrUX) / s: FCP taken from Chrome User Experience database. Summary about what FCP the users of the respective URL have on average.

Insights

[Server response times are low (TTFB)](https://developers.google.com/web/tools/lighthouse/audits/ttfb)
[Eliminate Render-Blocking Resources](https://developers.google.com/web/tools/lighthouse/audits/blocking-resources)
[Avoid Multiple Page Redirects](https://developers.google.com/web/tools/lighthouse/audits/redirects)
[Efficiently Encode Images](https://developers.google.com/web/tools/lighthouse/audits/optimize-images)
[Defer Offscreen Images](https://developers.google.com/web/tools/lighthouse/audits/offscreen-images)
[Properly Size Images](https://developers.google.com/web/tools/lighthouse/audits/oversized-images)
[Serve Images In Next-Gen Formats](https://developers.google.com/web/tools/lighthouse/audits/webp)
[Enable Text Compression](https://developers.google.com/web/tools/lighthouse/audits/text-compression)
[Minify Javascript](https://developers.google.com/web/tools/lighthouse/audits/bootup)
[Minify Css](https://developers.google.com/web/tools/lighthouse/audits/minify-css)
[Defer Unused Css](https://developers.google.com/web/tools/lighthouse/audits/unused-css)
[Preload Key Requests](https://developers.google.com/web/tools/lighthouse/audits/preload)
[Preconnect To Required Origins](https://developers.google.com/web/tools/lighthouse/audits/preload)
[Use Video Formats For Animated Content](https://developers.google.com/web/tools/lighthouse/audits/optimize-images)

Output analysis

Focus mainly on page load time and response time. The lower the number, the better for you.

The green color indicates the page load time less than 1.1 seconds, which is a great result.
The yellow color indicates the time between 1.1 and 2.5 seconds, which is worse, but it is still not critical.
In the case of red color, you should resolve the problem as soon as possible, because this means that loading time is more than 2.5 seconds, which indicates a quite big problem.

If you are kind of lost in the output report, don't worry. Most of this information is for developers and not for marketers. As a marketer, you should make an overall evaluation of the status of the page load speed, and if the results are not very convenient, you should forward a report to the development department.
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