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You can use the Links section to save newly created backlinks and to review them. If you suddenly came across a not found link, you would probably want to know about it, right?

In practice

Managing the backlinks through Links section is useful for everyone who is actively (but also passively) working on link building activities:

Here, you can easily and quickly find all the found and not found links. If your link has disappeared from the URL, you can start looking for the cause and try to get backlink back.
You can also register your links individually with every new link you've got. Just insert the new URL where is your link located and Marketing Miner will provide you with all the relevant information about the link including anchor text, link placement and also information whether it is a follow or no follow a link.
Every Monday you also get an email report about changed or deleted links. Afterward, you can work with this report as you need to.

Let's discuss all of this in little bit more details.

Create a new project

If you want to save and check your backlinks, you need to create a new project first (in case you don't have one yet).

Sign in and go to the Projects section at the homepage. Click on Create new.
(Note: If you do not see the "create new" button, you probably have purchased a plan that allows you to add only one project.)

Creating a project is simple and intuitive. Just enter your domain, language, and project type. If you have a sitemap, you can add it to the project. Marketing Miner will then download the first 1,000 URLs from the sitemap and check regularly if all URLs are indexable.

When creating a project, you can also choose keywords for which you want to track rankings in SERP.

If you don't know right now exactly what keywords you want to track, don't worry. Just insert at least a few keywords, and then you can come back later and edit your keyword options. You can do that by clicking on Project Setup in the upper right corner of the specific project.

Link section

Once you've created your project, you'll see its dashboard. In the left menu, click on section Links.

You don't see anything in the report yet, so first, you need to add the backlinks you want to save and check.

You can add links individually (in case of newly created ones) or in bulk (if you already have a link portfolio built).

The best way how to add links in bulk is to export your links from the system where you have the list of your links and just copy all the URLs into the Add links section.

After you click the Add Links button, all URLs will show in your dashboard. For the first few minutes, you will see status Fetching in the landing page column, which means that Marketing Miner is just getting the necessary data. In most cases, this is a matter of a few minutes.

As soon as all necessary data is downloaded, your link report will look something like this:

📊 Output example

Let's see what each column means:


✅ A link was found.
❌ A link was not found.
The number in parentheses indicates the number of found and not found links on that domain.

Link from: The URL where is the backlink located.
Landing page: Referring landing page on your website.
Estimated location: Location of the page where is the link (most likely) placed.
Anchor text: Clickable text of your backlink.
Position in code: In which part of the code is your link located. The lower the number, the better for you.
Nofollow: If there is a no follow link, you will see a red sign "Yes". If such links are not predominate in your portfolio, it's okay, because a healthy link portfolio should include nofollow links as well.
Status detail: This column shows the current status of your backlink. If there is an "OK" value in the column, you don't have to worry about this link at all. However, if the status in your column is in the red color, it is good to check the situation. What condition may occur:

Not found: There is no link on the page.
Not active: There is no clickable link on that domain, but there is a domain in the text form.
Not responding / Forbidden: The link page does not respond or is inaccessible (for any reason). However, this doesn't necessarily mean that the link is not working, but you should check it out manually.
Server error: This is often just a temporary state. We also recommend to check it out manually.
404 error: The page with the link was deleted. In some cases, it might mean that it doesn't work only temporarily.
Redirected + not found: This is occasionally used for cases, where the page with the link was deleted, but its URL is redirected. For example, it might be redirected to the homepage, but there is no link placed.

Last change: The date when Marketing Miner checked links for the last time.

You can also filter or sort each column as you need.

In addition to the backlinks overview, you have a Graphs & Visualizations tab where you can see the most frequently referenced landing pages, anchor texts, and link positioning.

How to work with the output

You should focus mainly on not found links. Discover the reason why the links are not on the page and try to get these links back.

All not found links can be filtered through Status Missing.

If you find that the link is no longer available and you don't even have a chance to get it back, just delete it from the link report.

In addition to tracking not found links, it's good to check the diversity of your link portfolio as well. You can do this right after importing your backlinks, or regularly in specific time intervals because you will get more and more links in time.

It is essential for your reference portfolio to be diversified. This very simply means:

Anchor texts are diverse. The link portfolio does not only contain links to one or several specific anchor texts.
Links lead to different landing pages. Your links don't refer only to a particular landing page. Your homepage might be an exception because most of the natural links lead right there.
Links are placed at different locations on the web. This means that your referral portfolio is not just PR articles or comments.
You don't have only dofollow links, but sometimes there is a nofollow link as well.

You can get most of this information from the "Graphs and Visualization" tab, or you can use a filter or sort data in the table.
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