Brand Monitoring

Last modified: 22.02.2023
Estimated reading time: 3 min

Marketing Miner can track and monitor mentions of your brand, competitors, or any other keyword based on the data available online. (Note: At the moment we are not yet able to track social media mentions).

To get started with monitoring mentions, you must first determine what you want to track and prioritize the phrases. In general, you can monitor mentions from three different categories:

  • Mentions of your brand.
  • Competitor mentions.
  • Mentions of relevant keywords to your niche or business.

Why is it important to track these mentions online?

Monitoring mentions

Tracking mentions of your brand:

  • Brand monitoring is one of the most popular link building activities. If someone has mentioned you but not linked to your site, you can contact them and ask for a link to your website so readers can easily find you.
  • If someone has written something positive about you, you can share the article or review on your social media or newsletter.
  • If you find that someone has had a negative experience with your company that you were unaware of, you can discover and address it immediately. You can save your reputation and rebuild customer trust before it’s too late.
  • In general, you can use monitoring to get valuable feedback.
  • You can also learn about the impact of your marketing campaigns. If the number of mentions increases during a campaign, you can tell if the campaign was successful or vice versa.

Tracking mentions of your competition:

  • Link building opportunities. Did someone mention your competition in their article? If so, you can contact them and try to get a mention and link for yourself as well.
  • You can discover the feedback your competitors are getting, which can be a great source of inspiration for your own business.

Tracking keywords that are relevant to your business.

  • Link building opportunities. For example, if you wrote an article about how to choose an office chair, you can track the references to the relevant keywords for that article. You can then ask for a link back to your content or products.
  • It’s important to stay on top of what’s happening in your industry. Monitoring mentions can help you discover new trends, get feedback on different products, or get ideas for a new article.
  • With related keywords, you can discover new relevant websites that may be interested in working with your company.

Creating a new project

To be able to monitor your brand, competitors, and keywords, you need to start by creating a new project. If you haven’t created a project yet, you can do so by clicking the button below.

TIP: Learn how to create a project step-by-step in this article:
Note: If you do not see the “Create New” button, you probably purchased a plan that only allows you to add one project.

Brand Monitoring in Marketing Miner

Once you’ve created your project, you’ll see your dashboard with the Brand Monitoring section.

You won’t see anything in the report until you add your first keyword or phrase to monitor.

After you add queries you want to monitor, you will see this brand monitoring dashboard. Here, you will find details about individual mentions.

Marketing Miner will also show you when the mention was first seen on the given domain or URL. This allows you, for example, to see mentions from that time period and analyze what content first mentioned your brand on that site.

We store mentions for 18 months. All older mentions are automatically deleted.

Therefore, if you want to access the mentions in the future, we recommend that you archive (download) them using the Export to xlsx button located in the upper right corner.

Brand Monitoring settings

After you set up your keyword alerts, you will receive email notifications about mentions. You can change this at any time in the Settings in the top right corner by clicking on the Brand Monitoring Settings button.

In the Brand monitoring settings section you can:

  • Add new keywords to monitor
  • Set up email notifications to know about your mentions as soon as they happen
  • Exclude domains from monitoring – If you don’t want to include a certain domain in the report, you can exclude it from the list. These can be domains where you already know that your keyword is often mentioned, but you don’t care about it. You’ll stop receiving mentions from a domain (including subdomains) by excluding domains from monitoring.

Brand Monitoring in Marketing Miner example

If you have not yet gone into your own project and set up your brand monitoring, you can take a look at what the Brand monitoring in Marketing Miner looks like here:

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