Want to know which keywords your competitors are covering, but you are not? The Content gap section in Website Profiler will help you find these keywords with just one click.
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How to use the Content gap section
Open the Website Profiler and enter your domain (e.g., ikea.com) and scroll down to the Content Gap section, where you will find the Content Gap tab to enter its competitors’ domains. Enter the domains or URLs of your competitors (e.g. johnlewis.com and homebase.co.uk) and press the View Keywords button.
Content gap table
Once you click the View Keywords button, you’ll see the table with the following data columns:
- Keyword – Any phrase that is covered by at least one of your competitors and not yet covered by you.
- Total search volume – The average number of searches per month for the keyword over the past 12 months.
- Number of competitors – The number of competitors analyzed that cover the given keyword.
- Your domain – The domain or URL you entered in the Website Profiler input. In this column you will see 100+ in each row, which means that you don’t cover the given keyword within the first 100 positions in organic search.
- Competitors’ domains – domains
- or URL that you entered in the Website Profiler input. In this column you will see 100+ in each row, which means that you don’t cover the given keyword within the first 100 positions in organic search.
- Competitors’ domains – Domains or URLs of the competitors you added at the beginning (each competitor represents a separate column). In these columns, you can see the competitors’ position in the search for the given keyword. The competitor with the best position is highlighted in green.
Filters
Above the table on the right side is the Filters button, which filtrates the results according to the following columns:
- Total search volume (less than, greater than, in between)
- Number of competitors (less than, greater than, in between)
Exporting Content gap data
You can download the entire Content Gap table with keywords that your competitors cover but you do not in Excel format by pressing the Export Data button located above the table on the right side (right next to the Filters button).
How to work with Content gap data
The data from this section is useful for:
- Content Gap Analysis – Useful section to find the keywords covered by your competitors that bring them traffic and are not covered by you yet. This analysis can be used in your future content strategy, including some landing pages (categories, blog posts, product pages).
- Product range expansion – Among the keywords, you will also find the product phrases that could be useful for eCommerce site owners to consider expanding the product range for the products that appear in the leading positions in this analysis.