Search Volume

Last modified: 18.10.2022
Estimated reading time: 4 min

Keyword search volume tells you how many times a particular keyword is searched per month on average. This number makes it easier to identify what questions and how often your potential users are searching for them. The higher the number, the more interesting is the keyword.

Search volume is also a key metric that you’ll need for your keyword analysis. Keywords are an essential part of the whole website optimization. You need to use them correctly in content and metadata and according to keywords, you decide how to build a site structure or what new landing pages you create.

With Marketing Miner, you can get a volume for a large dataset of keywords.

Why is keyword research so important

Keyword research and data analysis are the most important aspects of successful marketing strategy. Your keywords are words and phrases in your website content that make it possible for people to find your website via search engines. It’s good practice to include them where relevant – using places such as title tag or meta description for your keywords helps users decide what links to click on.

For this reason, using the right keywords the right way is all about communicating to the users and search engines. Keywords will always play an important role as they give direction to the themes of your content and SEO strategy. 

Keyword search volume data can give you valuable insight into your audience’s behaviour, interests, intentions or preferences. You can also get an insight about the popularity and seasonality of different keywords. 

This is an important finding for all SEO and PPC specialists who work with keywords daily. Such valuable information helps with: 

  • creating an SEO friendly website architecture (search/hierarchy of categories, search filters)
  • deciding on how much inventory should you have in stock (trending product searches)
  • content ideas (adding new content themes, solving your audience’s biggest pain points)
  • creating and improving your PPC campaigns
  • … and much more!

In practice

Before we dive into a tutorial, let’s take a look at few possibilities how you can get the keyword search volume and how to use it in practice.

Google search volume

Google is the most popular search engine in the world. It is no wonder that Google’s keyword search volume is one of the most important metrics for all SEO specialists.

Google search volume in Marketing Miner

Marketing Miner pulls data about keyword search volume on Google directly from Adwords and click-stream data. Thanks to the combination of these two sources it’s able to determine the real keyword search volume in the search engine.

Click-stream data are data about third party user’s behaviour based on which Marketing Miner can determine keyword search volume which Google otherwise “groups”. Grouping means that similar queries are returning the same statistics (e.g. laptop / laptops have the same statistics in Google Ads on search volume and CPC).

Google search volume is displayed as a month to month search volume and this is computed as an average monthly search volume for last 12 months.

The benefit of Marketing Miner against Google Ads is that it returns accurate data and not only the ranges of a month to month search volume, which has been seen a lot lately within advertisers that don’t spend enough money in Google Ads. Our tool also allows you to gather data in bulk as in Google Ads, you can get a maximum of 800 keywords at once.

Google Trends

An alternative to Google Ads can be the Google Trends tool. It is a tool in which a user can find progress of keywords search volume since the year 2004. The curve, however, doesn’t contain exact data on search volume. It only helps determine query trends in the range of 0-100 overtime.

Have a look, for example, at a trend of query “SEO” from 2004 until present.

Google Trends SEO keyword example

Google Trends is useful mainly for long-term comparison of search volumes. Often, it’s used by big brands to determine whether their popularity is growing or decreasing over time. In the same way, they can also see the popularity or the trendiness of their competitors. Google Trends also lets you compare multiple keywords so you can use it when you compare your brand to your competitor.

Google Keyword Planner

Google Keyword Planner is a tool that is part of Google Ads. Besides collecting data for keyword search volume on Google, it can show you also the most similar queries. Read more information about using the tool.

Searching other keywords

To get other keyword suggestions you can use miners that get data from suggestion tools and search queries database. Take a look at how to do it:

How to get search volume data of your keywords in bulk for Google

If you want to get search volume data for a really long list of keywords at one go, log into your Marketing Miner account and click the “Create Report” button at the right top corner. As you want to work with keywords, select keywords as an input. 

Then just enter a list of all keywords you want to check the search volume for.

google keywords search volume - insert data

For a report to be easily identifiable, it is good to name it. Simply click into Your Report Name field.

Then click on the flag to select the country for which you want to get the data and finish by clicking on Next Step.

Selection of the Miner

In the Keyword information section, click on Miner Search Volume. Nothing else needs to be set. Click on Get Data to start processing your inputs. Once the report is complete, the processed data will be sent to you by email.

Search Volume miner

Output example

Column description

  • Google Search Volume: It determines the search volume of an average monthly search of a query in Google. This is calculated as an average search volume for the last 12 months.
  • Google CPC: An estimated price of a click to ads in search results for a given query.
  • [Month]: Search volume of a query for a given month from last year (for the ability to determine trendiness).

Output analysis

Let’s just briefly check out what should be interesting for you within the output report and why:

  • The most appealing keywords are logically the ones with the highest volume.
  • However, the higher the volume, the higher the competition. You’ll find the competitiveness of the keyword by checking Google CPC column. We can say, in general, that a higher CPC means that the keyword is more competitive.
  • If you work with a product that might be trending according to the season (typically vacations that are practically dead in winter and at the peak in summer), it will also be interesting to check out search volume for particular month.
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