Search visibility

Last modified: 17.06.2021
Estimated reading time: 3 min
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How many times has it happened that you need to quickly get detailed information about a large number of websites or links? If the answer is often, then you are at the right place. 

We created a Website Profiler tool that provides detailed information about websites (or links) and their search visibility. It’s a handy tool for a quick domain/link overview or content gap analysis. (In case, you are looking for information on thousands of websites or links, we recommend you to look at miners from our Reports section).

Profiler input example

What you can analyze with Website Profilers?  

There are currently four options for Website profiler’s input data: 

What you can analyze with Website profiler?

Traffic change graph

After you add a name of website or URL, you will see detailed information with the Traffic change graph, which represents the evolution of the estimated monthly traffic.

Search Visibility traffic change graph

Below this graph on the left is the SERP features traffic change graph. This graph represents the estimated monthly traffic from different SERP features.

SERP features traffic change

Thanks to this information, you can find out what is the estimated search visibility of different SERP features linking to the website. 

SERP features

On the right of the graph, you can see a table that represents all SERP features, their traffic percentages and change from previous check. 

In total, there are 11 SERP features to analyze: 

  • Organic
  • Paid
  • Shopping ads
  • Local pack
  • Featured snippets
  • News box
  • Knowledge graph
  • Images
  • Videos
  • People also ask
  • Find results on
TIP: Find out more about Google SERPs here: https://help.marketingminer.com/en/article/list-of-serp-features-on-google/.   

Keywords

Below the SERP Visibility graph, you can find a table with a list of keywords that your website or page is ranking for

INFO: If you have a free Minee account, you will be able to view only the first 10 keywords that the website/page ranks for. If you want to view all ranking keywords, you will need to upgrade your plan.   

Above the table with keywords, there are two text boxes: 

  • Estimated traffic – the total estimate of a site’s monthly visits from all SERP features (in comparison with results from a previous check)
  • Number of keywords – a number of keywords that the website/page ranks in the top 100 organic search results.  
Keywords - estimated traffic for websites

You can also find a table below, that contains the following information: 

  • Keyword –  a keyword that the website/page ranks in the top 100 organic search results.  
  • Extension type – what SERP features are available for a search query.
  • Estimated traffic – estimated website traffic per month for each keyword (in comparison with estimated results from a previous check). 
  • Search volume – how many times a keyword is searched per month on average (during the previous 12-month period). 
  • Position – website’s position within organic search results for a particular keyword.
  • Total position –  where does the page appear in the search results for a specific search query. If it’s a search query with four ads at the top of the search results and your website is #1 in the organic search results, your total position is 5. This metric shows how your website is visible in all search results.
  • Landing page –  what page on your website is relevant to a particular keyword.
  • SERP features – what SERP features link to your website for a specific keyword.
Table of keywords


Filters

In the top right corner, you can set up filters for keywords by a variety of indicators:

  • Estimated traffic (more than, less than, between)
  • Search volume (more than, less than, between)
  • Position (more than, less than, between)
  • Total position (more than, less than, between)
  • SERP extension (contains any, contains all)
Filters in website profiler (search visibility)

Exporting Keywords

You can download all keywords, that the site or page ranks for, by clicking on the Export selected data to work with them further in the Excel spreadsheet. The report charges 5 credits per keyword to download. 

INFO: Price per keyword (data row) = 5 credits

What data can Website profiler provide?

The Website profiler uses an internal Marketing Miner database that gathers information from the click-stream data (third party data about user behavior) and Google search results of frequent queries every month. 

Example of Search visibility section

How to work with data 

The data from this section is useful for: 

  • Content gap analysis – to identify keywords that you don’t currently rank for, but your competitors do.
  • SERP features analysis – to find out what SERP features are bringing website traffic to improve visibility. Find a list of Google SERP features here: https://help.marketingminer.com/en/article/list-of-serp-features-on-google/ 
  • Content analysis – to identify what keywords provide the most website traffic and what landing pages are the most important in terms of search visibility. 
  • PPC keyword analysis – to discover what keywords your competitors are bidding on.
  • Keyword research and identifying keywords with different SERP features.  
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