List of SERP features on Google - Marketing Miner Knowledge Base

Last modified: 13.10.2020

Estimated reading time: 2 min

In Google search comes about, a client regularly observes distinctive sorts of advancements, scraps that can fundamentally impact their conduct. Most usually they are either boxes with parts of the substance as a response to a client’s inquiry, or maps of restriction request, or pictures carousel. In singular search results, there could be audits, occasions and other derogation.

According to the type of the features, we divided them into Knowledge graph cards (knowledge graph, answer box,…) and Rich cards (star rating,…). Marketing Miner identifies these features in the miner SERP Analyzer and distinguishes its types as described below:

SERP markup

There are enhancements effecting entire SERP, but not concerning the look of the particular search results. They are divided into:

Knowledge graph: Features connected to knowledge graph data (and also Wikidata)
Answer box: There is a box on the upper part of search results that gives the user straight answer to a query without any need to click on any search result. Currently Marketing Miner distinguishes 14 types of these.
Extra: There are also other types of features on the first page of search results.

KNOWLEDGE GRAPH CARDS

Knowledge panel

Knowledge panel is based on the data from Wikidata. It is usually best seen by known names and queries in which Google can definitely identify the required entity.

Examples of queries:

Featured Snippet

Featured snippet is a box that appears mostly on the upper part of the search results. This box contains the straight answer to a query of a user with a link to the original URL in the bottom right corner. This snippet most commonly occurs with question related queries.

Examples of queries:

Carousel

Carousel doesn’t occur in the search result very commonly, it is a very rare case. But its influence on the look of the search is significant, because it covers the whole upper part of search results with attractive images. On the Czech market, it occurs almost exclusively only in searches regarding movies or movie theaters.