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What data you can analyze in Website Profiler
Website Profiler can provide tons of useful insights into a competitor’s domain or specific web pages in no time. Simply enter a URL and select on which level you want to analyze data:
- URL – enter a specific URL, for example, https://www.marketingminer.com/en/blog and you will get the data for this specific URL only.
- Prefix URL – enter a specific URL, and you will get data about all subpages that contain the URL prefix used for data input. For example, Prefix URL https://www.marketingminer.com/en/blog results include links such as https://www.marketingminer.com/en/blog/wordpress-plugin-v-1-0-launched.html
- Domain – in this case, enter a domain or subdomain, for example, www.amazon.com, to get all information about the specific domain or subdomain.
- Domain + subdomain – enter a domain, and you will get data about the whole website and all its subdomains. For example, for domain amazon.com, the results will include data for music.amazon.com too.
If you want to gather detailed information about popular landing pages for which the domain appears in search results, simply enter the domain name (for example, amazon.com) and select the Domain + Subdomains option.
After you click on the Get data button, you should see all the Top Pages data to know which keywords the website appears for in Google search results.
Top pages table
After collecting data, you should see a table with the following information:
- Landing page – a list of pages that drive traffic to your domain.
- Estimated traffic – estimated monthly visits for the page, along with traffic change statistics (compared to results from the previous period).
- Total keyword search volume – how many times a keyword is searched on average per month.
- Keyword count – how many keywords your page has been searched for. Clicking on this information will take you to the Search Visibility section to see a table of all the keywords for which your page ranks.
- Average position – the average position of your page in search results for the given keyword, with position change data (compared to results from the previous period).
- Top keyword – the top performing keyword for your page, which brings the highest monthly (estimated) traffic.
Above the table on the right side is the Filters button, which filtrates the results according to the following columns:
- Estimated traffic (less than, greater than, in between)
- Total search volume (less than, greater than, in between)
- Keyword count (less than, greater than, in between)
- Average keyword position (less than, greater than, in between)
Exporting landing pages
ou can download the entire list of top pages in Excel format by clicking the Export Data button. Exporting data for 1 domain (one data row) will cost 5 credits.
What data does the Website Profiler use?
The Website Profiler uses an internal Marketing Miner database that gathers information from clickstream data (third party data about user behavior) and Google search results for popular keywords.
Top pages section – example
How to work with Top pages data
Your collected Top pages data is a valuable source for:
- Competitor research – find out which competitor pages are bringing drive the most traffic to their website.
- Content audit – discover which pages drive the most traffic and which keywords are the most important. Remember, you can do this research on any competitor’s website to stay one step ahead!
- Determine landing page relevance – After clicking on keywords that a given page ranks for, you can determine how relevant your landing page is to different keywords. This helps you decide whether or not the landing page a visitor has landed on is relevant to them.