Structured data (schema.org) provides search engines with information about the page and its content. Their use is different, but to be more specific, they might include products, district or recipe photos in search results.
Structured data helps you to make your page more visible in search results, which can lead to higher CTR.
Miner Structured Data Checker will help you to find out if structured data are set for a particular URL, and if so, what type of data it is. You will use this Miner when you:
Want to check, if the structured data are used correctly on your site, especially after initial implementation or after a variety of changes on the web that might affect them. If you want to monitor them continually, you can also use report Structured Data in Google Search Console.
Want to find out what kind of structured data are your competitors using, so you can get inspired.
Get started by clicking on Create report button and specifying URLs at the input. Then write or copy the dataset of the URLs for which you want to check the implementation of structured data.
If you need to analyze all pages on the web and have a sitemap available, you can insert its link into the tool. To do so, click on the Import From URL section in the left sidebar.
For a report to be easily identifiable, it is good to name it. Simply click into Your Report Name field.
Then click on the flag to select the country for which you want to get the data and finish by clicking on Next Step.
Selection of the Miner
In the URL Analysis section, click on Miner Structured Data Checker. Nothing else needs to be set. Click on Get Data to start processing your inputs.
- Input: The URL you entered at the input.
- Structured data found: Information, whether the structured data was or wasn’t found on the page.
- Markup type: Markup type.
- Found entities: Type of found structured data.
- Status: Implementation status of structured data.
- Check if all structured data are implemented correctly. When you see “yes” in the column Structured data found, you should also see an “ok” in column Status. If there is a different status in the column, correct the errors and recheck the URL. You can also debug the specific errors in structured data using Google’s Structured Data Testing Tool.
- Check rows with a value “no” which means that structured are not implemented. But if they should be implemented, you should rather check that out.
- When analyzing your competition, focus on the type of structured data found and decide whether some of them are also useful for you to implement.