Landing pages (or targeted pages) are the first pages users get to when entering the web page. They make the first impression on the user and it’s necessary to dedicate some attention to the important ones since they play a key role in the user’s decision to stay on the web or leave.
Marketing Miner allows automated determination of the best landing page from which users get to your (or the competition’s) web from search engines. All you need is a keyword set and a domain for which you what to find out the best landing pages.
How does The best landing page miner work
This Miner is connected with Google’s site: operator. You might use the site: operator if you want to find out, for example, the number of indexed pages on your site. In this case, simply enter site: www.example.com.
You will also use this operator to find out which landing page from your (or competitive) site is considered by Google to be the best one for that keyword. You will find out by typing site: domain + keyword into the search box.
The first result of the search query that is built that way, shows the best landing page on that domain for that keyword from the search engine’s perspective.
Thanks to Marketing Miner, you can find these pages in bulk for hundreds of keywords at a time without searching for them manually.
You can use this Miner when working on keyword analysis, doing an SEO audit, or for any other optimization of landing pages for a specific keyword.
At first, you will need to know whether there is or isn’t a suitable landing page for the specific keyword.
Then you need to check, if the landing page, which Google considers as the best for the search query is also the most relevant one.
You can also use this Miner to analyze your competitors. For example, when you want to find out if your competitors have a landing page for specific keywords. If so, which landing page is the best for these keywords from search engine’s perspective.
Now, let’s take a look at how you can find the best landing pages for a particular domain in bulk with Marketing Miner.
Get started by clicking on Create report button and specifying Keywords at the input. Then write or copy the dataset of the keywords for which you want to find out the best possible landing page from search engine’s perspective.
For a report to be easily identifiable, it is good to name it. Simply click into Your Report Name field.
Then click on the flag to select the country for which you want to get the data and finish by clicking on Next Step.
Selection of the Miner
In the Keyword information section, click on Miner Landing Page.
Then enter the domain for which you want to get the best landing pages. You can enter your own site or site of your competitor.
Click on Confirm and then Get Data to start processing your inputs.
- Input: The keyword you entered at the input.
- Best landing page – Google/Bing/Seznam: The best landing page for the domain (you entered at the input) and specific keyword according to Google / Bing / Seznam.
- Number of results Google/Bing/Seznam: Number of search results for querysite:domain.tld query. It shows how many pages cover the given keyword according to the search engine. This information can help to determine the keyword relevance (the more pages cover the topic, the more relevant) or identification of keyword cannibalization of long-tail keywords.
The output can be used for identifying keywords that the web doesn’t cover, their relevance in terms of content or if the web doesn’t cannibalize some long-tail keywords.
Keywords coverage by landing pages
When analyzing your output, focus on keywords for which Marketing Miner did not find any relevant landing page. Look for the value Not found in the individual columns.
A ratio of found and not found landing pages is also shown in the pie chart at the upper part of your report.
Are the keywords without a landing page important to you? If so, create individual landing pages for them or include them into existing text if possible.
Also, check out what pages Google considers as the best one. If you see it differently than Google, you need to overwrite or edit the page or even create a new one that is more relevant to a particular keyword.
Landing page relevance in terms of keywords
Based on the number of search results of each keyword you can determine how relevant the keyword is in relation to your current web content. In case there are dozens or thousands of landing pages on the web containing this word it’s probably a relevant query.
On the other hand, if there isn’t a landing page for the query, it’s either irrelevant or there’s no content covering it on the web.
Cannibalization occurs when some very specific keywords are covered by more landing pages. It isn’t a problem in itself. It becomes an issue when there is some content on the topic but it’s not very complex.
In that case it’s recommended to join these shorter articles into a more complex one which is more relevant for the user’s search queries.