Open Site Explorer is a tool from Moz, which primarily serves link builders and content marketers. Miner can help you to find quick information about the number of links, linking domains, and sites. You don’t need to have your own paid access to use this Miner.
The main advantage of using Miner Open Site Explorer over data export directly from the tool is mostly a combination with other Miners when you choose URL or domain at the input.
You can use this Miner mostly when:
- Working on link building. If you have a list of websites that you would like to approach, you will first need to evaluate the quality of these sites and prioritize them. Learn more about how to work with the referral portfolio within link prospecting.
- Analyzing your competitors. If you have a list of competing sites and want to have a quick look at their link portfolio.
- Analyzing your own website. If you want to find out what kind of content on your site is attracting the links at most.
Get started by clicking on Create report button and specifying Domains or URLs at the input. Then write or copy the dataset of the domains or URLs for which you want to get data from Open Site Explorer.
If you need to analyze all pages on the web and have a sitemap available, you can insert its link into the tool. To do so, click on the Import From URL section in the left sidebar.
For a report to be easily identifiable, it is good to name it. Simply click into Your Report Name field.
Then click on the flag to select the country for which you want to get the data and finish by clicking on Next Step.
Selection of the Miner
When you are in the URL report, In the Linkbuilding section, click on Miner Open Site Explorer.
When you are in the Domain report, In the Website analysis section, click on Miner Open Site Explorer.
Nothing else needs to be set. Continue by clicking on Get Data to start processing your inputs.
- External Equity Links: The number of external links referring to the specific domain or URL, which also pass the value and authority of the link. We talk about so-called “Link-juice”.
- Links: The number of all external links to the specific domain or URL, regardless of whether they are passing or not the value and authority of the link.
- MozRank: URL: Evaluation of the URL by MozRank metric. Values are from 0 to 10 and the higher the value, the better for you.
- MozRank: Subdomain: Evaluation of the subdomain by MozRank metric. Values are from 0 to 10 and the higher the value, the better for you.
- Page authority: The value of the page on a scale from 0 to 100. The higher the number, the higher you have the chance for a better ranking in the organic search.
- Domain authority: The value of the domain on a scale from 0 to 100. The higher the number, the higher you have the chance for a better ranking in the organic search.
Data from Miner Open Site Explorer can help you evaluate specific sites and domains you’re considering to approach, or you can evaluate your competitors or content on your site.
- Focus on the URLs with the highest number of referring domains. This type of pages obviously attracts backlinks the most.
- Be careful if many links are referring to your site, but from a low number of referring domains. Make sure your link is not located somewhere where it could hurt your page (for example in the footer of the site).
- If you need to evaluate the quality of the website, you can check out the CitationFlow or TrustFlow. But the high number does not have to mean anything yet. Look also at the site directly and see whether you feel good about it as the user as well. The metrics from these tools are not always 100% reliable and should help you to make a picture about the site. However final evaluation is up to you.