Getting started with Marketing Miner

Last modified: 31.08.2022
Estimated reading time: 7 min
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Marketing Miner is an SEO tool for data-driven marketers with a user-friendly interface and bulk data analysis features to improve your rankings and track your performance. 

Where should you begin? In this guide, we will walk you through the basics of getting set up with your new account. We will also introduce you to the core features of Marketing Miner and show you how they can help your business. 

Table of contents: 

  1. How to create and set up a project
  2. Analyze data in bulk and put together your first report 
  3. Collect data for your keyword research
  4. Conduct Keyword research
  5. Perform an SEO audit + free checklist 
  6. Link Building
  7. Competitor Analysis
  8. Find help and support

Overview of Marketing Miner

After signing up with Marketing Miner, you will immediately see this dashboard with the main three sections: 

  • Profilers
  • Reports
  • Projects
Homepage Marketing Miner after login

How to create and set up a project

Projects allow you to track and manage all aspects of a website’s online visibility: 

  • Rank tracking
  • Brand monitoring
  • Competitor rank tracking  
  • Alerts 
  • Backlink monitoring

To create a new Project, start by clicking on the blue New Project button. 

Enter your domain and select the location for your campaign to track results specific to its country. Select the Next step to add all keywords you wish to track. Enter keywords one per line and decide how often you want to measure them (daily or weekly). Click on the Create Project button to set up your first Project. 

Once you create a Project, you will be able to see your Project dashboard and work with other tools. 

TIP: Follow this step-by-step guide to help you set up a new project in Marketing Miner:https://help.marketingminer.com/en/article/create-and-set-up-a-project/

Rank Tracking

The Rank Tracking section lets you monitor a website’s daily rankings for your target keywords. The SERP visibility graph is where you can see an overview of your domain’s visibility for all keywords you’re tracking. This can give you the full picture of how your site is performing in search results. 

If you want to remove keywords from your Project, select the keywords with the checkboxes in the left column, click on Actions and choose the Delete keywords option from the menu. 

To add keywords to your Project, simply click the blue Add Keywords button. 

INFO: Before you start monitoring keywords in your campaign, we recommend taking a look at our pricing page: https://www.marketingminer.com/en/pricing. For example, you can track up to 200 keywords daily or 1,000 keywords weekly with our $13/month custom plan. 
TIP: Learn more about the Rank tracking section here:https://help.marketingminer.com/en/article/serp-rank-tracking-and-monitoring/.


Competition

Your competitors can be managed easily in the Competition section where you can identify and compare their rankings. In addition, you can also analyze a Market share, a percentage metric that indicates how many keywords a website is showing up for in the top 10 search results.

You can compare up to 5 competitors at a time. To add, edit or remove competitors, click on the blue Competitors Settings button at the top right of the page. 

Competitors setting in Project

After the next data measurement, you will start seeing results. 

Market share

The higher the number you see in the chart, the better results your website has! 

TIP: Don’t forget to apply filters in the table view to export only relevant results. Learn more about the Competition section and Market Share metric here: https://help.marketingminer.com/en/article/competition/.

Brand monitoring 

In Marketing Miner, you can also monitor mentions of your brand to understand how it’s perceived online and build new partnerships. 

We recommend monitoring the following:

  • your brand
  • competitors 
  • keywords and topics relevant to your niche 


To set up brand monitoring, navigate to the Mentions Monitoring section and enter your keyword to track.  

Monitoring of mentions

Once your first keyword is added, you will be able to start monitoring its mentions. You will get notified with every mention via email so you can respond at the right moment. 

In this section, you can also find a visual graph to compare the trends of tracked keywords and other useful features. To add more keywords or edit your keyword list, click on the Brand monitoring settings button. In Settings, you can exclude domains from your brand monitoring reports too. 

TIP: Find out how to set up brand monitoring here: https://help.marketingminer.com/en/article/mentions-monitoring/.

Backlinks monitoring

Our Backlinks monitoring will help you timely spot when one of your backlinks is lost or when we detect any changes. You can then quickly reach out to the linking domain and request a fix. Managing your link building campaigns has never been simpler!  

Simply navigate to the Backlinks section and add all backlinks you wish to track. We will then notify you automatically via email about any changes. 

Backlinks

Marketing Miner TIP:

  • Upload all your existing backlinks to get notified whenever there’s a change. Marketing Miner monitors data such as anchor tag, link’s position on a page, estimated location, link status (follow vs nofollow), and more. 
  • Expand your list with new backlinks as soon as you get them. 
  • Monitor all changes and react to them timely. 

Once you enter all your backlinks, refresh the page (Ctrl+F5, Cmd+Shift+R) to have access to the following dashboard: 

Backlinks sample

Whenever you get a new backlink, click on the Add Backlinks button to start monitoring them.

TIP: Learn more about backlinks monitoring here: https://help.marketingminer.com/en/article/working-with-the-links/.

Marketing plan

If you love checklists, you will enjoy using our Marketing plan. It is more than just a marketing checklist, it’s a perfect starting point for your SEO strategy.  Not sure how to create a robots.txt or identify crawl waste on your website? Don’t worry, we also provide lots of useful resources to walk you through the whole process. 

TIP: Learn more about the Marketing Plan here: https://help.marketingminer.com/en/article/marketing-plan/.

Alerts 

Apart from rank tracking, you can also monitor website changes to identify technical issues that could be affecting your rankings or user experience. In the Alerts section, navigate to the Alerts Settings section to enter all URLs you want to monitor. Then select what types of alerts you wish to receive. 

Marketing Miner TIP: You can also monitor competitor links to be one step ahead and get notified when anything changes on their website. 
Alerts settings
TIP: Learn how to set up Alerts and how else you can use them in your favor here: https://help.marketingminer.com/en/article/alerting/.

Analyzing data in bulk and putting together your first report 

Thanks to our cloud-based data mining tools, you can access your data whenever you need them. In the Reports section, you can scan up to 100,000 keywords, domains, or URLs in one go. 

Simply upload your data set… and from there, you can leave all the hard work to us! We will notify you via email when the report is done. 

Follow these 3 simple steps to create your first report

  1. Start by clicking on the blue Create Report button at the top right corner a selecting what type of data you want to work with: Keyword, Domain, or URL. In the example below, we selected KEYWORDS
homepage of reports section
  1. Now you can start adding keywords you want to analyze. When adding your keywords in batch, make sure you add one per row. Then set the country you want to get data for (we provide over 100 countries to choose from). Click on Next Step to continue. 
  2. Select miners, you want to use for your data set. For example, Search Volume, Keyword Suggestions, and Keyword Difficulty. Then click on the Get Data button to create your first report. 
Keyword features in the Report section

Our reports are usually processed within a few minutes (it depends on the size of your data set) and we will notify you via email when they are ready. When a report is completed, you’ll finally see the report dashboard with all valuable insights and data visualization. By clicking on the Export button, you can:

  • Download the report in Excel format
  • Export it to Data Studio 
  • Export report into Google Sheets 
INFO: With a free Minee plan, you can only analyze up to 5 keywords. See our plans & pricing with feature comparisons to help you decide what you need. For example, with a Digger plan, you can analyze up to 20,000 keywords (data rows). You can also pick a custom plan that meets your specific needs. 
TIP: Check out our Knowledge Base to learn more about Reports: https://help.marketingminer.com/en/cat/reports/.

Collect data for your keyword research

Keyword profiler

Keyword Profiler is one of the most popular features in Marketing Miner. After entering your keywords into the Profiler, you’ll find the following insights:

At the moment, you can analyze keyword data from 5 different regions: US, UK, CZ, PL, and SK

If you want to get keyword search volume for different regions or analyze them in bulk, use the Search Volume miner in the Reports. 

TIP: Learn more about Keyword Profiler: https://help.marketingminer.com/en/cat/keyword-profiler/.

Website profiler

Similar to Keyword Profiler, you can use Website Profiler to quickly get an overview of any website’s online presence in organic, paid, and 9 different SERP features in search results. You can analyze domains, subdomains, or specific URLs (often used for spying on competitors or discovering new link building opportunities) to get the following data:

Website profiler Search visibility preview

By clicking on the blue Export Data button, you will download all data from the table in a CSV format to work with them further in Excel. 

TIP: Learn more about Website Profiler here: https://help.marketingminer.com/en/cat/website-profiler/.

Conduct Keyword research

Marketing Miner provides users with a lot of tools and reports to carry out in-depth keyword research. You will mainly use Profilers for a quick data overview and Reports for analyzing data in bulk. 

What are the steps to take in MM when conducting keyword research?

  1. Use Keyword profiler to discover search volume and new keyword suggestions  
  2. Enter your list of keywords to Reports and select the following miners:  SERP Position, Landing Page, Categorization, Keyword Difficulty 
  3. Use Website profiler to do a content gap analysis 
TIP: Want to learn how to do keyword research for SEO right? We put together this step-by-step guide to help discover the most valuable keywords for your SEO strategy: https://www.marketingminer.com/en/blog/keyword-research-guide.html.

Perform an SEO audit + free checklist 

An SEO audit is an integral part of every website’s success. It’s also often one of the first steps (together with the keyword research) that SEO specialists take when working on new web projects. 

In short, it’s a review of technical and content website elements. An SEO analysis focuses on identifying issues causing a block to organic visibility and suggesting fixes for them.  

TIP: We put together a detailed guide to SEO audit that gives you the start you need to help drive more traffic to your website and improve rankings. 

To carry out an SEO audit in Marketing Miner, navigate to the URL miner section in Reports and create your first report. 

Click on the Import from URL button to upload your sitemap. For example, we would enter the following URL https://www.marketingminer.com/sitemap.xml and click Upload to not have to manually enter all unique URLs on our site. Now,  select the country you want to get data from and choose the following miners in the next step (you can, of course, choose different tools if you need to analyze other metrics): 

Click on the Get Data button to complete your report. 

TIP: Technical SEO audit isn’t as hard as you might think. All you need is a guide. You can check out our step-by-step SEO audit guide (plus a free checklist included) to help drive more traffic to your website and improve rankings): https://www.marketingminer.com/en/blog/seo-audit-guide.html.

Link building

Link building is one of the most weighted factors that search engines use to determine your website’s ranking. Links are a signal to search engines that your site is a quality source of information. This activity is one of the off-page SEO factors referring to actions taken outside of your website.  

Marketing Miner can also help you with the following link building activities:

  • Competing pages – check websites that often compete with your pages in organic search results to build new partnerships. 
  • Brand mention monitoring – get notified with every mention to turn them into links. 
  • Backlink monitoring – track your backlinks to get a notification whenever there’s a change or if any of them is removed.
  • Link prospecting – discover new backlink opportunities and get actionable insights for your outreach efforts. Enter keywords of your niche and Marketing Miner will analyze the top 60 search results to find new link building opportunities.
  • Contact finder – find contact details (emails and social media profiles) from websites you want to work with. You can analyze up to 100,000 domains in one go.
TIP: Read our beginner’s guide to learn more about link building:  https://www.marketingminer.com/en/blog/what-is-link-building.html.

Competitor Analysis

Our competitor analysis tools will help you track, analyze, and learn from your competitors’ strategies.

  • Search visibility – investigate the keywords your competitors are currently targeting and evaluate the performance of their organic and paid search strategies to make data-driven decisions.
  • Competing pages – check who often competes with your pages in organic search results. You can also use this feature for link prospecting. 
  • Content gap – find content gaps in your strategy and steal traffic from your competitors.  
  • Brand monitoring – learn what people are saying about your competitors online with our brand monitoring tool. Monitor their reputation and discover new brands to stay one step ahead.  
  • Alerts – Spy on your competitors’ websites and get notified when anything changes. You can set up alerts for changes in their H1, title, structured data, robots.txt file, and more. 

Find help and support

We also offer a number of useful resources to walk you through our tool and help you get started with Marketing Miner.

  1. Knowledge Base – learn in more detail how to make the most out of Marketing Miner’s tools. 
  2. AcadeMMy – discover other step-by-step and complete guides to all SEO foundations.
  3. Blog – read the latest industry news and helpful tricks to help you increase your search visibility. 
  4. Youtube – don’t forget to subscribe to our YouTube channel for more helpful tutorials and webinar recordings.

Choose a plan

Marketing Miner offers several plan options to meet your needs. See our pricing plans for more details. 

Request a demo

If you ever have any questions about our tool, just reach out and ask. 

Book a 20-minute demo call with our team to see Marketing Miner in action! We will take you through our key features and show how Marketing Miner can improve your SEO strategy and boost rankings.

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